State Of Marketing

  • CMOs Plan a Digital Overhaul for 2015

    …, and demonstrating marketing’s ROI. So, how can CMOs remedy these pain points? 1. CMO Council tops off the report with five tips on how CMOs can get ahead in the next 12 months. These tactics mostly include shifting internal office structure and getting on the good sides of CEOs and C-level colleagues, but they don’t mention the key factor that can help move…

    Amanda Walgrove/ The Content Strategistin Content- 2 readers -
  • What’s the State of Marketing in 2014? Find Out in Our Free Guide!

    … The digital world is in flux and marketing myths run rampant. What digital technologies do marketers really trust to build strong, reliable and profitable campaigns? Separate fact from fiction with The State Of Marketing 2014, the latest research from Market Connections. The report, sponsored by Vocus, surveys 325 businesses and shows how your…

    Brian Conlin/ Vocus Blog- 7 readers -
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