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… There’s a common big-ticket item on every marketer’s to-do list: Craft a more effective digital strategy. That’s the biggest takeaway from the CMO Council’s eighth State of Marketing study, in which the group surveyed 525 marketers from across the globe about their failures and successes with budget and outreach, and their strategies…
Digital marketing is a challenge for anyone. The flood of platforms available, the perpetual change for each of them, the pressure to measure success for any channel and to roll that success up into the larger marketing strategy. If that’s not difficult enough, B2B marketers have the additional challenge of finding digital opportunities to engage their distinct customers.
… The digital world is in flux and marketing myths run rampant. What digital technologies do marketers really trust to build strong, reliable and profitable campaigns? Separate fact from fiction with The State Of Marketing 2014, the latest research from Market Connections. The report, sponsored by Vocus, surveys 325 businesses and shows how your…