State Of Predictive Marketing

  • What is Predictive Marketing?

    … The foundational principals of database marketing are that you can analyze and score a set of prospects based on their similarity to your actual customers. It’s not a new premise; we’ve been utilizing data for a few decades now to do this. However, the process was grueling. We used extract, transformation and load (ETL) tools to pull data from…

    Douglas Karr/ Marketing Technology Blog- 18 readers -