State Of Predictive Marketing

  • What is Predictive Marketing?

    … of Predictive Marketing Survey Report, the intersection of three factors has led to the accelerated growth of predictive marketing: Massive Amounts of Data – purchase history, behavior, and demographic data are now available from a multitude of sources. The Ubiquity of Access – access streaming data via virtually every tracked and connected resource…

    Douglas Karr/ Marketing Technology Blog- 22 readers -