State Of Predictive Marketing

  • What is Predictive Marketing?

    … existing customer datasets to determine a pattern and predict future outcomes and trends.Source: The 2015 State of Predictive Marketing Survey Report Data is compiled on current customers, algorithms adjusted in real-time, and leads are scored for a propensity to drive business results. As well, advertising and audience sources can be measured…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
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