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Day Two at the Dallas-Ft. Worth Search Engine Marketing Association‘s State of Search conference was just as great as Day One: Sessions on social media, SEO, marketing, and PPC, plus a morning keynote by Wil Reynolds, Founder of SEER Interactive and a closing keynote by Duane Forrester. Below is a brief round-up of some of the sessions I had the opportunity to attend today.
… to Increase Clicks From Users in Key Areas Phil identified some key areas and tips for each: Main search results: Become the obvious search result to click on. Tips include getting a catchy or funny business name and use the Google places descriptor. Reviews also increase CTR, as do uploading attractive photos.Branded search results: Utilize a punchy…