State Of The Industry

  • 160 Web marketing events deserving attention in 2016

    … these categories: PPC, SEO, Social Media, Content, Analytics, eCommerce, email, Conversion Rate Optimization, User Experience, Affiliate Marketing or Digital Marketing (general intent/topics). Some dates are missing, because organizers have not published any update yet. If you think we left out something important feel free to comment with few…

    The SEM Postin Affiliate Social Paid Search SEO Content- 23 readers -
  • SEO is Not Part of Website Development? Really?

    …-based development. Successful web-based products enrich our lives. Successful applications help users by enabling richer, intuitive and delightful experiences. Why does one website or software application outsell others? Its business strategy focuses on everyone who uses the end product. Who watches what we choose to use? Google is watching…

    The SEM Postin SEO- 9 readers -
  • Just Another Pothole in an SEO Client Relationship

    … As consultants, most of us have faced situations where a client decides to not follow our advice. It’s frustrating and disheartening and can often contribute to the deterioration of the relationship. If it does, guess what? It’s all on you! A consultant is just someone that offers advice. We’ve all received advice that we chose not to follow…

    Doc Sheldon/ The SEM Postin SEO- 10 readers -
  • PPC Audits: A Guide to Playing Fair

    … PPC Audits: A Guide to Playing Fair July 22, 2015 by Andrew Goodman Leave a Comment Arbitrary destruction of reputations turns people into slaves. -Nassim Nicholas Taleb, recent Facebook post Ever been taken down by an “ambush audit”? It’s not fun. Tempted to win new business yourself by ambushing an incumbent agency? Tempting, but… Is your…

    Andrew Goodman/ The SEM Postin Paid Search- 14 readers -
  • Is Google’s Relationship With The Webmaster Community Becoming Fractured?

    … open” with webmasters is doing more harm than good and that until such time as they come up with a coherent messaging strategy, they should rethink their approach. Some of the best advice I received when I first entered this industry was that sometimes it is best to just say nothing. Would Google be well served by doing the same? Or is the somewhat misleading better than silence? The post Is Google’s Relationship With The Webmaster Community Becoming Fractured? appeared first on The SEM Post. …

    The SEM Postin SEO Google- 18 readers -
  • The Penguin Algorithm: An Issue of Ethics

    … On April 24th, 2012 Matt Cutts, the head of Webspam at Google, announced they would be releasing the first “Penguin Algorithm”. Although the focus these days is mostly about links many people forget Penguin was not released to only target link spam, it was also created to target “…sites that we believe are violating Google’s existing quality…

    Kristine Schachinger/ The SEM Postin SEO Google- 21 readers -
  • What Do These Google AdWords Features Really Do?

    … Optimizer and their version of similar technology, Bid and Budget Manager. I don’t believe any silver bullet is perfect. But it’s nice to see there is at least competition in the industry – both in the realm of ideas, and in the realm of features. When we’ve done an intervention and turned off the addictive Conversion Optimizer – for example, when…

    Andrew Goodman/ The SEM Postin Paid Search Google- 18 readers -
  • Separating the SEO Signal from the Noise

    … With hundreds of voices clamoring to be heard, most professing to be God’s gift to SEO, it can seem impossible to figure out who to listen to. The fact that there is so much disagreement in what they all have to say makes it even tougher. So how do you pick the right voice to heed? There’s no universal formula for separating the wisdom from…

    Doc Sheldon/ The SEM Postin SEO- 12 readers -
  • Is SSL a Blackhole? Or is it the Event Horizon?

    … Black holes are arguably one of the most inaccurately-named phenomena in the universe (barring government intelligence, at least). A “hole” is a region that is devoid of anything, whether it’s a hole in your shirt, your garden or your logic. Black holes, on the contrary, are so full, that their density creates a gravity so intense that even light…

    Doc Sheldon/ The SEM Post- 14 readers -
  • Our Top Ten State of the Industry Commentaries of 2014

    … controversial they may be. Here is our top 10 list of our State of the Industry. But one thing is certain, a code of ethics was certainly a hot industry topic! Honorable Mention – Why Duane Forrester is a Fabulous Search Personality of the Year by Jennifer Slegg Duane Forrester was crowned (literally) as the Search Personality of the Year earlier…

    Jennifer Slegg/ The SEM Post- 11 readers -
  • Looking Into the Crystal Ball: 8 Predictions for SEO in 2015

    … In certain fields, industries, and technologies, change is an integral characteristic. In these fields, keeping up with current trends and whirlwind changes is the key to success. SEO is one of these areas. As 2014 is nearing its end, savvy marketers are looking ahead to see what SEO changes the New Year will bring. SEO Trends for 2015 2015…

    Samuel Edwards/ The SEM Postin SEO Google- 17 readers -
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