State Of The Industry

  • 160 Web marketing events deserving attention in 2016

    With so many web marketing events going on in the world it is increasingly difficult to find which to consider to plan your “digital study trip” without risking to waste time and money. We decided to map the most significant ones, with at least one international session in English, dividing them by their main focus.

    The SEM Post- 14 readers -
  • SEO is Not Part of Website Development? Really?

    … After taking a website for a quick pre-launch spin before its designers moved it off the development server a developer said, “SEO is not part of development.” Although I was performing accessibility compliance tests for my client, not SEO, I was stunned. I started building websites in 1995 and SEO was been part of that process. In fact, back…

    The SEM Postin SEO- 9 readers -
  • Just Another Pothole in an SEO Client Relationship

    … As consultants, most of us have faced situations where a client decides to not follow our advice. It’s frustrating and disheartening and can often contribute to the deterioration of the relationship. If it does, guess what? It’s all on you! A consultant is just someone that offers advice. We’ve all received advice that we chose not to follow…

    Doc Sheldon/ The SEM Postin SEO- 10 readers -
  • PPC Audits: A Guide to Playing Fair

    … PPC Audits: A Guide to Playing Fair July 22, 2015 by Andrew Goodman Leave a Comment Arbitrary destruction of reputations turns people into slaves. -Nassim Nicholas Taleb, recent Facebook post Ever been taken down by an “ambush audit”? It’s not fun. Tempted to win new business yourself by ambushing an incumbent agency? Tempting, but… Is your…

    Andrew Goodman/ The SEM Postin Paid Search- 14 readers -
  • Is Google’s Relationship With The Webmaster Community Becoming Fractured?

    … over the course of the past year or so that it is at the point where its relationship with the webmaster community is as tumultuous as it has ever been. Last month, Google Capital backed service directory Thumbtack, was issued a manual penalty for unnatural links when their link building efforts were outed publicly. These type of manual actions…

    The SEM Postin SEO Google- 18 readers -
  • Facebook’s Rainbow Filters and the Algorithmic Echo Chamber

    This weekend has been full of news and momentous occasions that have made a significant impact in media outlets of all shapes and sizes. From local news papers to major national television news networks to the individuals with righteous opinions of every stripe, we cannot turn on a TV, radio, computer or personal device without coming into contact with the news of the day.

    Michelle Stinson Ross/ The SEM Post- 22 readers -
  • The Penguin Algorithm: An Issue of Ethics

    … On April 24th, 2012 Matt Cutts, the head of Webspam at Google, announced they would be releasing the first “Penguin Algorithm”. Although the focus these days is mostly about links many people forget Penguin was not released to only target link spam, it was also created to target “…sites that we believe are violating Google’s existing quality…

    Kristine Schachinger/ The SEM Postin SEO Google- 19 readers -
  • What Do These Google AdWords Features Really Do?

    … Optimizer and their version of similar technology, Bid and Budget Manager. I don’t believe any silver bullet is perfect. But it’s nice to see there is at least competition in the industry – both in the realm of ideas, and in the realm of features. When we’ve done an intervention and turned off the addictive Conversion Optimizer – for example, when…

    Andrew Goodman/ The SEM Postin Paid Search Google- 17 readers -
  • Separating the SEO Signal from the Noise

    … With hundreds of voices clamoring to be heard, most professing to be God’s gift to SEO, it can seem impossible to figure out who to listen to. The fact that there is so much disagreement in what they all have to say makes it even tougher. So how do you pick the right voice to heed? There’s no universal formula for separating the wisdom from…

    Doc Sheldon/ The SEM Postin SEO- 10 readers -
  • Is SSL a Blackhole? Or is it the Event Horizon?

    … Black holes are arguably one of the most inaccurately-named phenomena in the universe (barring government intelligence, at least). A “hole” is a region that is devoid of anything, whether it’s a hole in your shirt, your garden or your logic. Black holes, on the contrary, are so full, that their density creates a gravity so intense that even light…

    Doc Sheldon/ The SEM Post- 14 readers -
  • Our Top Ten State of the Industry Commentaries of 2014

    … Our Top Ten State of the Industry Commentaries of 2014 December 30, 2014 by Jennifer Slegg Leave a Comment One of my favorite features – and often talked about one – is our State of the Industry editorials and commentaries. We’ve had many top industry experts talking about the many issues that plague our industry today, regardless of how…

    Jennifer Slegg/ The SEM Post- 11 readers -
  • Looking Into the Crystal Ball: 8 Predictions for SEO in 2015

    … visibility. 2. Mobile is key. In the past year, it has becoming increasingly clear that mobile is an extremely important platform for web traffic. Google has continued to prioritize mobile usability. In search engine rankings, Google has also been penalizing sites that don’t work properly on mobile devices. The Google Pigeon update was also created…

    Samuel Edwards/ The SEM Postin SEO Google- 16 readers -
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