Statistical Significance

Statistical significance is the probability that an effect is not due to just chance alone. It is an integral part of statistical hypothesis testing where it is used as an important value judgment. In statistics, a result is considered significant not because it is important or meaningful, but because it has been predicted as unlikely to have occurred by chance alone.The present-day concept of statistical significance originated from Ronald Fisher when he developed statistical hypothesis testing in the early 20th century.
Posts about Statistical Significance
  • 5 CRO Mistakes That Need to Be Fixed!

    … out some tips which have always worked for me whenever I encountered some problems in my CRO endeavors. Here’s a scenario: You test a redesign through A/B testing – which would mean that half of your visitors could see the original design of your page, and the other half would see the new redesign that you worked on. Then, after a month or so, you…

    SEO Hacker Blog- 14 readers -
  • How to Have an Opinion

    …. The current test version may be too close to the control, so trying something more unique is more likely to make an impact. We’ll give the same 6-week testing time frame to the new test as well to be sure we move on if the data isn’t there. Example: Since the original site URLs will redirect to the new ones, I recommend against changing out all paid…

    Caitlin Halpert/ 3Q Digitalin Paid Search Google How To's- 12 readers -
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