• IAB: Mobile is now more than half of all digital ad revenues

    … Mobile is now the dominant vehicle for digital ad spend. Mobile ad revenues jumped 77 percent year over year in 2016 to account for more than half (51 percent) of all digital ad revenues for the first time, according to the IAB Internet Advertising Revenue Report for Q4 and FY 2016. In Q4, mobile ad revenues drove 53 percent of all digital…

    Ginny Marvin/ Marketing Landin Display- 19 readers -
  • Android now the world’s dominant OS, surpassing Windows

    … share, which was followed by iOS (25.7 percent) and Android (21.2 percent). In Europe, Windows’ share was 51.7 percent and Android’s 23.6 percent. Interestingly, if the respective US shares of Apple operating systems (iOS + OSX) are combined (38.65 percent), it exceeds Windows’ share of 38.03 percent. StatCounter: Operating System Market Share…

    Greg Sterling/ Marketing Landin Google- 18 readers -
  • A Day in the Life Of: Head of Brand Partnerships at ATTN:

    … team, as well as your clients’ projects? TC: Since ATTN: does not sell pre-roll or display ads, all of our brand partnerships projects are bespoke, custom content. We build everything from scratch in-house, which means that project management and organizational tools are an incredibly important aspect of our business. We rely on Trello as a project…

    ReelSEOin Social Google Facebook- 23 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    … Program to improve monetization for their cross-platform audiences across distribution channels.” Yes, that’s 70 percent! Hey, even YouTube’s statistics page says, “More than half of YouTube views come from mobile devices.” But, “more than half” sounds much more modest than 70 percent. I count two as the post in Official YouTube Blog on Monday, Feb. 27…

    Greg Jarboe/ ReelSEOin Social YouTube- 28 readers -
  • Report: Android app eCPMs beat iOS for first time in Q4

    … The advertising revenue engine of Apple’s app ecosystem has long outpaced Android. Yet, iOS’s monetization dominance has shown signs of vulnerability, and a new report points to further cracks. In Q4 2016, Android app eCPMs surpassed those of iOS apps for the first time since PubMatic began tracking it two years ago, the company reported in its…

    Ginny Marvin/ Marketing Land- 17 readers -
  • Six stats on the importance of trust in influencer marketing

    … Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust. Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively. Consumers…

    Search Engine Watch- 32 readers -
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