• Did I Do That: Using the GA Effect Tool For Statistical Significance

      August 1, 2017 I’m going to run a scenario by you, let’s see if this sounds familiar: “We launched display a few months ago, has this had an impact on our search traffic?” “Is direct conversion volume affected by ___?” Like Steve Urkel, you might be wondering… What’s your next step in any of the above situations? One option is to pull a simple report showing the appropriate metrics.

      Rachael Law/ PPC Heroin Paid Search- 19 readers -
    • PayPal Statistics: Dominating the World’s Online Payments

      While I’m a huge fan of Amazon, an Amazon Affiliate, and a Prime Addict, I also like PayPal. I have a great credit account with PayPal, get cash back on expenditures, and I can setup alternative payments for my PayPal Debit Card – very convenient for the business. Just today I was on Sweetwater and wanted to purchase some new headphones via PayPal.

      Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 5 CRO Mistakes That Need to Be Fixed!

    … that has an online presence. It is common knowledge that Conversion Rate Optimization is a system that most – if not all – webmasters of business websites use to increase the percentage of visitors converted into a customer. However, this process is still susceptible to errors and mistakes that can damage your SEO campaign. Today, I’ll be giving…

    SEO Hacker Blog- 13 readers -
  • IAB: Mobile is now more than half of all digital ad revenues

    … Mobile is now the dominant vehicle for digital ad spend. Mobile ad revenues jumped 77 percent year over year in 2016 to account for more than half (51 percent) of all digital ad revenues for the first time, according to the IAB Internet Advertising Revenue Report for Q4 and FY 2016. In Q4, mobile ad revenues drove 53 percent of all digital…

    Ginny Marvin/ Marketing Landin Display- 23 readers -
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