• Finding These Problems in Your Google Analytics Data and How to Fix Them

      Ever since the creation and distribution of Google Analytics, several people have used it to track and report on their website’s traffic. Tracking through the use of Google analytics can help you learn some valuable information on who is visiting your website, the rate of visitors on your website, what the visitors do, and whether the website does its intended objective.

      SEO Hacker Blogin Google How To's- 15 readers -
    • IAB: Mobile is now more than half of all digital ad revenues

      Mobile is now the dominant vehicle for digital ad spend. Mobile ad revenues jumped 77 percent year over year in 2016 to account for more than half (51 percent) of all digital ad revenues for the first time, according to the IAB Internet Advertising Revenue Report for Q4 and FY 2016. In Q4, mobile ad revenues drove 53 percent of all digital revenue.

      Ginny Marvin/ Marketing Landin Display- 18 readers -
  • Android now the world’s dominant OS, surpassing Windows

    … According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect “total internet usage across desktop, laptop, tablet and mobile combined.” Android’s global OS share was 37.93 percent compared to 37.91 percent for Windows. However, in North America, Windows had a 39.5 percent…

    Greg Sterling/ Marketing Landin Google- 17 readers -
  • A Day in the Life Of: Head of Brand Partnerships at ATTN:

    … team, as well as your clients’ projects? TC: Since ATTN: does not sell pre-roll or display ads, all of our brand partnerships projects are bespoke, custom content. We build everything from scratch in-house, which means that project management and organizational tools are an incredibly important aspect of our business. We rely on Trello as a project…

    ReelSEOin Social Google Facebook- 20 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    … Program to improve monetization for their cross-platform audiences across distribution channels.” Yes, that’s 70 percent! Hey, even YouTube’s statistics page says, “More than half of YouTube views come from mobile devices.” But, “more than half” sounds much more modest than 70 percent. I count two as the post in Official YouTube Blog on Monday, Feb. 27…

    Greg Jarboe/ ReelSEOin Social YouTube- 25 readers -
  • Report: Android app eCPMs beat iOS for first time in Q4

    … in its Quarterly Mobile Index Report, an analysis of mobile impression data through its platform, SEVEN. Android app eCPMs increased by 79 percent in Q4, and saw at least double-digit growth in each of the previous quarters in 2016. Apple iOS app eCpMs rose by 5 percent in Q4. Android app eCPMs grew significantly in all regions, while iOS apps saw…

    Ginny Marvin/ Marketing Land- 16 readers -
  • Six stats on the importance of trust in influencer marketing

    … to influencer marketing to take advantage of these peer recommendations and build trust with their audiences. Don’t just take my word for it — look at the statistics. “Only 22% of brands are trusted.” (Havas Media) That’s a frightening metric for any marketer. Without establishing trust between your brand and your audience, it’s nearly impossible…

    Search Engine Watch- 30 readers -
  • How LinkedIn Markets on LinkedIn (Infographic)

    … Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including…

    David Cohen/ AllTwitterin How To's- 21 readers -
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