• 15 Content Marketing Statistics Every Marketer Needs to Consider

    … and to ensure you’re not moving backward, here are 15 content marketing statistics that will help you with your content marketing struggles. 1. 93% of B2B Marketers Use Content Marketing (Source: Content Marketing Institute) The majority of B2B marketers now prefer content marketing to formal traditional advertising. The reason why is probably that it’s…

    Growmapin Social EMail Content- 26 readers -
  • PayPal Statistics: Dominating the World’s Online Payments

    … of money service business. This infographic, The Success Story of The Biggest Online Payment System, takes a look at how Paypal made its way to the top of the online payments world and how it continues to grow bigger. Here are some notable statistics on PayPal: In 1999, PayPal was voted one of the year’s 10 worst business ideas Tweet…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Did I Do That: Using the GA Effect Tool For Statistical Significance

    … and Shiny, a web application framework used with R. When a user inputs their metrics, the app uses statistics along with seasonality and time to determine if the changes in performance were from pure chance, or if it’s a result of the event. To use the GA Effect tool, simply authorize the app to access your Google Analytics account. From there…

    Rachael Law/ PPC Heroin Paid Search- 20 readers -
  • 5 CRO Mistakes That Need to Be Fixed!

    … for the company or not. For example, you make your products free, then obviously, your conversion rate would increase to extreme heights, but the company would not be making any profit, would they? The conversion rate would not always tell you if the company is doing much better or not. #3. Not Understanding the Statistics One of the biggest mistakes you…

    SEO Hacker Blog- 14 readers -
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