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  • IAB: Mobile is now more than half of all digital ad revenues

    … in 2016, speaks to the continued evolution of new formats that enable marketers to find audiences at home, behind their desks, or wherever they are.” About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine…

    Ginny Marvin/ Marketing Landin Display- 8 readers -
  • A Day in the Life Of: Head of Brand Partnerships at ATTN:

    … team, as well as your clients’ projects? TC: Since ATTN: does not sell pre-roll or display ads, all of our brand partnerships projects are bespoke, custom content. We build everything from scratch in-house, which means that project management and organizational tools are an incredibly important aspect of our business. We rely on Trello as a project…

    ReelSEOin Social Google Facebook- 17 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    … video platforms are getting “views.” But, 5,500 consumers recently told researchers commissioned by Brightcove that 50% of their social video views currently take place on YouTube, 36% on Facebook, and the remaining 14% is split over networks like Instagram, Twitter, and Snapchat. Why is that significant? Because 46% of consumers said they’ve made…

    Greg Jarboe/ ReelSEOin Social YouTube- 19 readers -
  • Report: Android app eCPMs beat iOS for first time in Q4

    … The advertising revenue engine of Apple’s app ecosystem has long outpaced Android. Yet, iOS’s monetization dominance has shown signs of vulnerability, and a new report points to further cracks. In Q4 2016, Android app eCPMs surpassed those of iOS apps for the first time since PubMatic began tracking it two years ago, the company reported in its…

    Ginny Marvin/ Marketing Land- 15 readers -
  • Six stats on the importance of trust in influencer marketing

    … to influencer marketing to take advantage of these peer recommendations and build trust with their audiences. Don’t just take my word for it — look at the statistics. “Only 22% of brands are trusted.” (Havas Media) That’s a frightening metric for any marketer. Without establishing trust between your brand and your audience, it’s nearly impossible…

    Search Engine Watch- 24 readers -
  • How LinkedIn Markets on LinkedIn (Infographic)

    … Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including…

    David Cohen/ AllTwitterin How To's- 19 readers -
  • Apple: Jan. 1, 2017, Was iTunes App Store’s Biggest Day Ever

    …. We want to thank our entire developer community for the many innovative apps they have created, which, together with our products, help to truly enrich people’s lives. Apple revealed some additional stats from last year: Pokemon Go was the most downloaded app worldwide in 2016. The 2016 Apps for Earth and Games for (RED) campaigns generated more…

    AllFacebook- 29 readers -
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