Statistics: Email Marketing

  • Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works

    … said they wouldn’t be using digital marketing at all in 2016. The top two areas of intended marketing investment for 2016 were “my website” and “digital advertising and social media.” This question is too broad. However it’s arecognition of the importance of digital marketing generally and social media in particular. In answer to the question “what…

    Greg Sterling/ Marketing Land- 16 readers -
  • 5 Keys To Improving Your A/B Tests

    … As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your search engine optimization (SEO), what button color leads to more purchases, and so on. Sometimes however, you need to answer a different type of question: “What can I do to cause an incremental improvement…

    Jordan Elkind/ Marketing Landin EMail- 15 readers -
  • Report: 66 Percent Of Email Opens On Mobile, Mostly iOS Devices

    … Email marketing platform Movable Ink has released its Q3 “Consumer Device Preferences Report.” The report is focused on email engagement and based on statistics across the company’s client base. The company found that nearly half of all email opens were happening on smartphones. Another 17 percent are happening on tablets and the remaining 34…

    Greg Sterling/ Marketing Landin SEO EMail- 9 readers -