Statistics: Email Marketing

  • Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works

    … The majority of small businesses (SMBs) in the US have fewer than four employees. They struggle to match increasingly complex and fragmented consumer activity with their marketing — though they often understand what they should be doing at a conceptual level. A new survey of 1,000 U.S. SMBs, from InfusionSoft and LeadPages, largely reaffirms…

    Greg Sterling/ Marketing Land- 18 readers -
  • 5 Keys To Improving Your A/B Tests

    … As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your search engine optimization (SEO), what button color leads to more purchases, and so on. Sometimes however, you need to answer a different type of question: “What can I do to cause an incremental improvement…

    Jordan Elkind/ Marketing Landin EMail- 16 readers -