Statistics: Email Marketing

  • Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works

    … The majority of small businesses (SMBs) in the US have fewer than four employees. They struggle to match increasingly complex and fragmented consumer activity with their marketing — though they often understand what they should be doing at a conceptual level. A new survey of 1,000 U.S. SMBs, from InfusionSoft and LeadPages, largely reaffirms…

    Greg Sterling/ Marketing Land- 17 readers -
  • Surveys: On Black Friday Millennials Will Be In Stores And On Their Smartphones

    … percent of millennials, would take a photo of their receipts. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Marketing Land- 20 readers -
  • 5 Keys To Improving Your A/B Tests

    … As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your search engine optimization (SEO), what button color leads to more purchases, and so on. Sometimes however, you need to answer a different type of question: “What can I do to cause an incremental improvement…

    Jordan Elkind/ Marketing Landin EMail- 16 readers -
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