Statistics: Email Marketing

  • Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works

    … kind of marketing channels do you [currently] use?” websites was the top answer. There wasn’t a significant difference between the current channels used and intended 2016 investments. Who actually carries out marketing for these SMBs? Roughly half said they did personally and the other half had dedicated personnel, either in-house or an outside…

    Greg Sterling/ Marketing Land- 18 readers -
  • 5 Keys To Improving Your A/B Tests

    … As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your search engine optimization (SEO), what button color leads to more purchases, and so on. Sometimes however, you need to answer a different type of question: “What can I do to cause an incremental improvement…

    Jordan Elkind/ Marketing Landin EMail- 18 readers -