Statistics: Mobile Marketing

  • Android now the world’s dominant OS, surpassing Windows

    … share, which was followed by iOS (25.7 percent) and Android (21.2 percent). In Europe, Windows’ share was 51.7 percent and Android’s 23.6 percent. Interestingly, if the respective US shares of Apple operating systems (iOS + OSX) are combined (38.65 percent), it exceeds Windows’ share of 38.03 percent. StatCounter: Operating System Market Share…

    Greg Sterling/ Marketing Landin Google- 18 readers -
  • Mobile now accounts for nearly 70% of digital media time [comScore]

    … Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent…

    Greg Sterling/ Marketing Land- 33 readers -
  • Report: The PC is over, the “app boom” is too

    … in terms of consumer adoption and usage. Their share of traffic continues to decline. Adobe says that consumers are embracing AMP and that the top digital publishers are now seeing 7 percent of their traffic across devices from AMP. In addition, there has been more than 400 percent growth in AMP usage since 2014. Back to the desktop, Adobe says that PC…

    Greg Sterling/ Marketing Land- 18 readers -
  • Report: Android app eCPMs beat iOS for first time in Q4

    … The advertising revenue engine of Apple’s app ecosystem has long outpaced Android. Yet, iOS’s monetization dominance has shown signs of vulnerability, and a new report points to further cracks. In Q4 2016, Android app eCPMs surpassed those of iOS apps for the first time since PubMatic began tracking it two years ago, the company reported in its…

    Ginny Marvin/ Marketing Land- 17 readers -
  • Report: more than 13 million proximity sensors now deployed globally

    … Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous quarterly report examined uses of beacons…

    Greg Sterling/ Marketing Land- 25 readers -
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