Statistics: Mobile Marketing

  • Report: The PC is over, the “app boom” is too

    … in terms of consumer adoption and usage. Their share of traffic continues to decline. Adobe says that consumers are embracing AMP and that the top digital publishers are now seeing 7 percent of their traffic across devices from AMP. In addition, there has been more than 400 percent growth in AMP usage since 2014. Back to the desktop, Adobe says that PC…

    Greg Sterling/ Marketing Land- 12 readers -
  • Report: Android app eCPMs beat iOS for first time in Q4

    … in its Quarterly Mobile Index Report, an analysis of mobile impression data through its platform, SEVEN. Android app eCPMs increased by 79 percent in Q4, and saw at least double-digit growth in each of the previous quarters in 2016. Apple iOS app eCpMs rose by 5 percent in Q4. Android app eCPMs grew significantly in all regions, while iOS apps saw…

    Ginny Marvin/ Marketing Land- 15 readers -
  • Lenovo debuts Amazon Alexa-powered smart speaker at CES

    … smart-home “appliances” that will be controlled by voice or be capable of accessing content from Cortana or Alexa. At $130, Google’s Home speaker presumably sold well over the holidays but the company has not released any sales figures. Apple is rumored to be working on a stand-alone Siri device. Amazon sold “millions” of Echos and less expensive…

    Greg Sterling/ Marketing Land- 20 readers -
  • Report: US advertisers spent $17.6 billion on digital ads in Q3

    … According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase over Q2. The chart…

    Greg Sterling/ Marketing Land- 13 readers -
  • Study: 55 percent of mobile dollars wasted

    … A recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile advertising is wasted. Beyond this, negative mobile ad experiences are hurting brand perceptions among consumers. These types of findings and conclusions aren’t new but they’re worth emphasizing because mobile…

    Greg Sterling/ Marketing Landin SEO- 16 readers -
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