Statistics: Mobile Marketing

  • Lenovo debuts Amazon Alexa-powered smart speaker at CES

    … Like Microsoft is doing with Cortana, Amazon is making Alexa available to third party developers and hardware makers to voice-enable their connected products. Amazon is also making Alexa’s several thousand “skills” (voice apps) equally available to developers. With the announcement of Cortana’s developer strategy a few weeks ago, we saw…

    Greg Sterling/ Marketing Land- 18 readers -
  • Report: US advertisers spent $17.6 billion on digital ads in Q3

    … below shows internet ad revenue growth over the past decade. For the first half of 2016 the following were the US ad format spending breakouts: Search — 50 percent Display — 31 percent Video — 12 percent Other — 8 percent Mobile ad spending was responsible for 47 percent of all internet ad revenues in the first half, which was up from 30 percent…

    Greg Sterling/ Marketing Land- 11 readers -
  • Study: 55 percent of mobile dollars wasted

    … A recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile advertising is wasted. Beyond this, negative mobile ad experiences are hurting brand perceptions among consumers. These types of findings and conclusions aren’t new but they’re worth emphasizing because mobile…

    Greg Sterling/ Marketing Landin SEO- 14 readers -
  • Report: Cyber-Monday was the largest e-commerce day in history

    … According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online, which just beat Black Friday’s $3.34 billion. Cyber Monday generated somewhat less mobile commerce revenue at $1.19 billion vs. $1.2 billion on Black Friday. Nonetheless, smartphones and tablets drive more…

    Greg Sterling/ Marketing Land- 11 readers -
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