Statistics: Mobile Marketing

    • Report: Cyber-Monday was the largest e-commerce day in history

      According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online, which just beat Black Friday’s $3.34 billion. Cyber Monday generated somewhat less mobile commerce revenue at $1.19 billion vs. $1.2 billion on Black Friday. Nonetheless, smartphones and tablets drive more traffic than PCs yesterday.

      Greg Sterling/ Marketing Land- 10 readers -
    • Data: mobile drives majority of Black Friday traffic but PCs dominate sales

      There were record e-commerce sales over the past weekend, as more consumers shopped online. However the rise of mobile commerce is the larger and more interesting story. On Black Friday alone, mobile devices were responsible for roughly 36 percent of total revenues but a majority of online retail traffic, reported Adobe. This despite awkward and suboptimal mobile experiences across many sites.

      Greg Sterling/ Marketing Land- 10 readers -
  • Think smartphones are just about the bottom of the funnel? Think again.

    … in their approach to mobile users and the kinds of messages, ads and experiences that they deliver on these smaller-screen devices. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Marketing Land- 10 readers -
  • Apple owns the tablet market but Amazon is the growth leader

    … According to new numbers from IDC, the global tablet market is contracting. The market declined 12.3 percent vs. a year ago in terms of quarterly shipments. However in its most recent earnings release, Apple beat iPad sales expectations. The IDC data show that Apple remains the dominant tablet purveyor, with a 26 percent market share…

    Greg Sterling/ Marketing Land- 7 readers -
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