Statistics: Mobile Marketing

    • Mobile now accounts for nearly 70% of digital media time [comScore]

      Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent.

      Greg Sterling/ Marketing Land- 28 readers -
    • Android now the world’s dominant OS, surpassing Windows

      According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect “total internet usage across desktop, laptop, tablet and mobile combined.” Android’s global OS share was 37.93 percent compared to 37.91 percent for Windows. However, in North America, Windows had a 39.5 percent share, which was followed by iOS (25.

      Greg Sterling/ Marketing Landin Google- 16 readers -
    • Survey surprise: Consumers very forgiving of non-mobile-friendly websites

      While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something different. The company’s recent online consumer survey found that a bad mobile site experience was less of an issue than missing or incorrect name-address-phone (NAP) data. Vistaprint Digital surveyed 1,818 US adults in March of this year.

      Greg Sterling/ Marketing Land- 19 readers -
  • Report: The PC is over, the “app boom” is too

    … The desktop world is flat but mobile app installs are down too. That’s according to a new collection of internet usage stats from Adobe, released during the Mobile World Congress event going on now in Barcelona, Spain. The report, containing a somewhat random collection of data, is based on “analysis of over 1.7 trillion visits to over 16,000…

    Greg Sterling/ Marketing Land- 13 readers -
  • Report: Android app eCPMs beat iOS for first time in Q4

    … The advertising revenue engine of Apple’s app ecosystem has long outpaced Android. Yet, iOS’s monetization dominance has shown signs of vulnerability, and a new report points to further cracks. In Q4 2016, Android app eCPMs surpassed those of iOS apps for the first time since PubMatic began tracking it two years ago, the company reported in its…

    Ginny Marvin/ Marketing Land- 15 readers -
  • Report: more than 13 million proximity sensors now deployed globally

    … Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous quarterly report examined uses of beacons…

    Greg Sterling/ Marketing Land- 21 readers -
  • Lenovo debuts Amazon Alexa-powered smart speaker at CES

    … Like Microsoft is doing with Cortana, Amazon is making Alexa available to third party developers and hardware makers to voice-enable their connected products. Amazon is also making Alexa’s several thousand “skills” (voice apps) equally available to developers. With the announcement of Cortana’s developer strategy a few weeks ago, we saw…

    Greg Sterling/ Marketing Land- 20 readers -
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