Statistics: Mobile Marketing

  • Android now the world’s dominant OS, surpassing Windows

    … share, which was followed by iOS (25.7 percent) and Android (21.2 percent). In Europe, Windows’ share was 51.7 percent and Android’s 23.6 percent. Interestingly, if the respective US shares of Apple operating systems (iOS + OSX) are combined (38.65 percent), it exceeds Windows’ share of 38.03 percent. StatCounter: Operating System Market Share…

    Greg Sterling/ Marketing Landin Google- 20 readers -
  • Mobile now accounts for nearly 70% of digital media time [comScore]

    … Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent…

    Greg Sterling/ Marketing Land- 37 readers -
  • Report: The PC is over, the “app boom” is too

    … The desktop world is flat but mobile app installs are down too. That’s according to a new collection of internet usage stats from Adobe, released during the Mobile World Congress event going on now in Barcelona, Spain. The report, containing a somewhat random collection of data, is based on “analysis of over 1.7 trillion visits to over 16,000…

    Greg Sterling/ Marketing Land- 20 readers -
  • Report: Android app eCPMs beat iOS for first time in Q4

    … in its Quarterly Mobile Index Report, an analysis of mobile impression data through its platform, SEVEN. Android app eCPMs increased by 79 percent in Q4, and saw at least double-digit growth in each of the previous quarters in 2016. Apple iOS app eCpMs rose by 5 percent in Q4. Android app eCPMs grew significantly in all regions, while iOS apps saw…

    Ginny Marvin/ Marketing Land- 18 readers -
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