Statistics: Mobile Marketing

  • Think smartphones are just about the bottom of the funnel? Think again.

    … Analytics and Burke reflect that people most often use mobile devices at home, to help make purchase decisions. The number who responded that way (56 percent) was 2X the number that most often used them “on the go” (28 percent). However the “out of home” use cases combined would be roughly 44 percent. Where do you most often use your mobile device to help…

    Greg Sterling/ Marketing Land- 8 readers -
  • Apple owns the tablet market but Amazon is the growth leader

    … According to new numbers from IDC, the global tablet market is contracting. The market declined 12.3 percent vs. a year ago in terms of quarterly shipments. However in its most recent earnings release, Apple beat iPad sales expectations. The IDC data show that Apple remains the dominant tablet purveyor, with a 26 percent market share…

    Greg Sterling/ Marketing Land- 5 readers -
  • Report: 93 percent of US baseball stadiums have deployed beacons

    … bring people into stores or venues, identify relevant audiences and help track offline conversions. Unacast’s Proxbook Report tracks the progress and adoption of proximity marketing and beacons in particular. Its latest report focuses on adoption of proximity marketing by sports teams and at mega-events, such as SXSW, Mobile World Congress and CES…

    Greg Sterling/ Marketing Land- 6 readers -
  • In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion

    … the average user.” Yet only about 5 percent of app users make purchases. Apple users spend 2.5X more than Android users on in-app purchases and the number of in-app purchasers on iOS is also 50 percent greater than the number of Android users making in-app purchases. Average in-app purchase value for iOS is about 2X vs. Android. Geographically, Asia…

    Greg Sterling/ Marketing Land- 10 readers -
  • Why location is the hottest topic in digital marketing right now

    … Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.” It offers “actionable visual insights into foot traffic behaviors in the physical world.” Also today, on a more light-hearted note, Placed identified the favorite local…

    Greg Sterling/ Marketing Land- 18 readers -
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