Statistics: Online Advertising

  • Survey: SMBs Boosting Digital Media Spend Because Of Competition Not ROI

    … digital growth areas in order: mobile marketing, online display, paid search 80 percent of SMBs had a social media presence (70 percent on Facebook) Only 19 percent of SMBs have paid for social media advertising SMBs allocate on average 14-15 percent of their total expenses to marketing related activities SMBs biggest hindrances to growth in order…

    Greg Sterling/ Marketing Land- 13 readers -
  • Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works

    … said they wouldn’t be using digital marketing at all in 2016. The top two areas of intended marketing investment for 2016 were “my website” and “digital advertising and social media.” This question is too broad. However it’s arecognition of the importance of digital marketing generally and social media in particular. In answer to the question “what…

    Greg Sterling/ Marketing Land- 17 readers -
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