Statistics: Online Advertising

  • In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion

    … the average user.” Yet only about 5 percent of app users make purchases. Apple users spend 2.5X more than Android users on in-app purchases and the number of in-app purchasers on iOS is also 50 percent greater than the number of Android users making in-app purchases. Average in-app purchase value for iOS is about 2X vs. Android. Geographically, Asia…

    Greg Sterling/ Marketing Land- 10 readers -
  • Survey: SMBs Boosting Digital Media Spend Because Of Competition Not ROI

    … digital growth areas in order: mobile marketing, online display, paid search 80 percent of SMBs had a social media presence (70 percent on Facebook) Only 19 percent of SMBs have paid for social media advertising SMBs allocate on average 14-15 percent of their total expenses to marketing related activities SMBs biggest hindrances to growth in order…

    Greg Sterling/ Marketing Land- 11 readers -
  • Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works

    … said they wouldn’t be using digital marketing at all in 2016. The top two areas of intended marketing investment for 2016 were “my website” and “digital advertising and social media.” This question is too broad. However it’s arecognition of the importance of digital marketing generally and social media in particular. In answer to the question “what…

    Greg Sterling/ Marketing Land- 16 readers -
  • Mobile CPMs Now Higher And Growing Faster Than Desktop [Study]

    … on the mobile advertising trends covered, the complete report will be available for download here. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years…

    Ginny Marvin/ Marketing Landin Display- 12 readers -
Get the top posts daily into your mailbox!
See more
More from around the web