Statistics: Online Advertising

  • Study: 55 percent of mobile dollars wasted

    … A recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile advertising is wasted. Beyond this, negative mobile ad experiences are hurting brand perceptions among consumers. These types of findings and conclusions aren’t new but they’re worth emphasizing because mobile…

    Greg Sterling/ Marketing Landin SEO- 14 readers -
  • Top 10 video creators in October: UNILAD & The LAD Bible hold at #1 & #2

    … were Red Bull TV, Shell, Walmart, LG USA Mobile and World Economic Forum. Top 10 Brand Creators in October 2016 Tracking total video views across YouTube, Facebook, Vine and Instagram, Tubular says the top 100 video brands and creators earned a combined 55.3 billion views in October. You can see Tubular’s rankings broken down by platform here…

    Amy Gesenhues/ Marketing Land- 16 readers -
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