Statistics: Online Behavior

    • Mobile now accounts for nearly 70% of digital media time [comScore]

      Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent.

      Greg Sterling/ Marketing Land- 28 readers -
    • Survey surprise: Consumers very forgiving of non-mobile-friendly websites

      While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something different. The company’s recent online consumer survey found that a bad mobile site experience was less of an issue than missing or incorrect name-address-phone (NAP) data. Vistaprint Digital surveyed 1,818 US adults in March of this year.

      Greg Sterling/ Marketing Land- 19 readers -
  • Report: Cyber-Monday was the largest e-commerce day in history

    … According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online, which just beat Black Friday’s $3.34 billion. Cyber Monday generated somewhat less mobile commerce revenue at $1.19 billion vs. $1.2 billion on Black Friday. Nonetheless, smartphones and tablets drive more…

    Greg Sterling/ Marketing Land- 13 readers -
  • European survey finds 70 percent of Android owners want pre-installed apps

    … consumers and is not anti-competitive. The survey polled roughly 4,000 Android phone owners in Europe about their app preferences and behaviors. Google is a member of the association and participated in the development of the study according to a Developers Alliance spokesperson. The study found that “90 percent of Android users customize to their home…

    Greg Sterling/ Marketing Land- 13 readers -
  • Dark social dominates holiday sharing [RadiumOne data]

    … A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most of it, according to a new survey from RadiumOne. The company’s Holiday Consumer Behavior Data Report shows that 72 percent of consumers will share some kind of holiday content online — primarily photos…

    Matt Mcgee/ Marketing Landin Social- 11 readers -
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