Statistics: Online Behavior

    • Report: Cyber-Monday was the largest e-commerce day in history

      According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online, which just beat Black Friday’s $3.34 billion. Cyber Monday generated somewhat less mobile commerce revenue at $1.19 billion vs. $1.2 billion on Black Friday. Nonetheless, smartphones and tablets drive more traffic than PCs yesterday.

      Greg Sterling/ Marketing Land- 10 readers -
    • Data: mobile drives majority of Black Friday traffic but PCs dominate sales

      There were record e-commerce sales over the past weekend, as more consumers shopped online. However the rise of mobile commerce is the larger and more interesting story. On Black Friday alone, mobile devices were responsible for roughly 36 percent of total revenues but a majority of online retail traffic, reported Adobe. This despite awkward and suboptimal mobile experiences across many sites.

      Greg Sterling/ Marketing Land- 10 readers -
  • Dark social dominates holiday sharing [RadiumOne data]

    … A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most of it, according to a new survey from RadiumOne. The company’s Holiday Consumer Behavior Data Report shows that 72 percent of consumers will share some kind of holiday content online — primarily photos…

    Matt Mcgee/ Marketing Landin Social- 10 readers -
  • Think smartphones are just about the bottom of the funnel? Think again.

    … in their approach to mobile users and the kinds of messages, ads and experiences that they deliver on these smaller-screen devices. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Marketing Land- 10 readers -
  • Coca-Cola, Nike top lists of Olympics advertisers earning social buzz

    … traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. …

    Matt Mcgee/ Marketing Landin Social- 26 readers -
  • Survey: Pre-roll ads are a major barrier to watching online news videos

    … Everybody knows that online video is huge. Cat videos. Cooking videos. Funny GIFs. Live video on Facebook or Periscope. The list goes on and on. But there’s one type of video that doesn’t rank very high on that list: news videos. And new data suggest two main reasons why. In a new survey, only 24 percent of web users in 26 countries around…

    Matt Mcgee/ Marketing Land- 8 readers -
  • Why location is the hottest topic in digital marketing right now

    … Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.” It offers “actionable visual insights into foot traffic behaviors in the physical world.” Also today, on a more light-hearted note, Placed identified the favorite local…

    Greg Sterling/ Marketing Land- 19 readers -
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