Statistics: Online Behavior

  • Mobile now accounts for nearly 70% of digital media time [comScore]

    … Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent…

    Greg Sterling/ Marketing Land- 31 readers -
  • Report: Cyber-Monday was the largest e-commerce day in history

    … traffic than PCs yesterday. Adobe said that 44 percent of retail site traffic came from mobile devices, while 9 percent was from tablets. More conversions happened on PCs however, driving 65 percent of online retail sales. Adobe reported that the average order value on iPhones was $139 and $124 on Android devices. Adobe argues its data are more…

    Greg Sterling/ Marketing Land- 13 readers -
  • European survey finds 70 percent of Android owners want pre-installed apps

    … consumers and is not anti-competitive. The survey polled roughly 4,000 Android phone owners in Europe about their app preferences and behaviors. Google is a member of the association and participated in the development of the study according to a Developers Alliance spokesperson. The study found that “90 percent of Android users customize to their home…

    Greg Sterling/ Marketing Land- 13 readers -
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