Statistics: Online Behavior

  • Dark social dominates holiday sharing [RadiumOne data]

    A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most of it, according to a new survey from RadiumOne. The company’s Holiday Consumer Behavior Data Report shows that 72 percent of consumers will share some kind of holiday content online — primarily photos, but videos, gift ideas, sales-related ...

    Matt Mcgee/ Marketing Land- 9 readers -
  • Think smartphones are just about the bottom of the funnel? Think again.

    … Analytics and Burke reflect that people most often use mobile devices at home, to help make purchase decisions. The number who responded that way (56 percent) was 2X the number that most often used them “on the go” (28 percent). However the “out of home” use cases combined would be roughly 44 percent. Where do you most often use your mobile device to help…

    Greg Sterling/ Marketing Land- 8 readers -
  • Coca-Cola, Nike top lists of Olympics advertisers earning social buzz

    … traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. …

    Matt Mcgee/ Marketing Landin Social- 23 readers -
  • In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion

    … the average user.” Yet only about 5 percent of app users make purchases. Apple users spend 2.5X more than Android users on in-app purchases and the number of in-app purchasers on iOS is also 50 percent greater than the number of Android users making in-app purchases. Average in-app purchase value for iOS is about 2X vs. Android. Geographically, Asia…

    Greg Sterling/ Marketing Land- 10 readers -
  • Survey: Pre-roll ads are a major barrier to watching online news videos

    … Everybody knows that online video is huge. Cat videos. Cooking videos. Funny GIFs. Live video on Facebook or Periscope. The list goes on and on. But there’s one type of video that doesn’t rank very high on that list: news videos. And new data suggest two main reasons why. In a new survey, only 24 percent of web users in 26 countries around…

    Matt Mcgee/ Marketing Land- 7 readers -
  • Why location is the hottest topic in digital marketing right now

    … Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.” It offers “actionable visual insights into foot traffic behaviors in the physical world.” Also today, on a more light-hearted note, Placed identified the favorite local…

    Greg Sterling/ Marketing Land- 18 readers -
  • Almost 10 years after the iPhone, marketers still not meeting mobile expectations

    … and make the purchase anyway — 7 percent About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from…

    Greg Sterling/ Marketing Land- 12 readers -
  • Microsoft’s user-response Pulse platform now supports on-demand video

    …, and other responses from watchers, down to five-second increments. The marketer only needs to mount the video on YouTube, Vimeo, Microsoft’s Azure, or Amazon Web Services, and then set up the corresponding viewer testing. This means that Pulse is now available as a time-shifting testing tool, where online users’ reactions can be individually synced…

    Marketing Land- 6 readers -
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