Statistics: Online Shopping

    • Final holiday figures: $92B in e-commerce, omnichannel retail had big share

      The final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11 percent year over year. Out of 61 shopping days in the period, all but five saw at least $1 billion in online revenue. Traffic to retailers was split evenly between the desktop and mobile but sales still heavily favored the PC.

      Greg Sterling/ Marketing Land- 21 readers -
    • 51% of US adults have bought something online via their cellphones [Pew data]

      It’s no secret that the cellphone has had a huge impact on commerce — whether online or in-store. More than three years ago, we were writing about “showrooming” — when consumers research products in-store but buy online — and more recently we’ve talked about “webrooming” — the flip side of that. The latest e-commerce report from Pew Research Center offers new data on how sho ...

      Matt Mcgee/ Marketing Land- 10 readers -
    • Holiday e-commerce sales crushed expectations, NRF says

      New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce. The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7-10 percent. The NRF’s numbers are in line with what others have reported.

      Matt Mcgee/ Marketing Land- 15 readers -
  • Report: Cyber-Monday was the largest e-commerce day in history

    … According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online, which just beat Black Friday’s $3.34 billion. Cyber Monday generated somewhat less mobile commerce revenue at $1.19 billion vs. $1.2 billion on Black Friday. Nonetheless, smartphones and tablets drive more…

    Greg Sterling/ Marketing Land- 11 readers -
  • E-commerce grows 16 percent in Q2 according to US Commerce Dept.

    … just over 2 percent year over year. Accordingly, e-commerce saw dramatically stronger growth (from a smaller base) than traditional retail. While 92 percent of retail sales happen in stores, many major retailers are suffering. Macy’s, for example, just announced closure of 100 stores. By comparison, several leading online retailers, mostly notably…

    Greg Sterling/ Marketing Land- 8 readers -
  • In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion

    …. Nonetheless it’s interesting how, as usage migrates to mobile and most time is spent in apps, the ad model is losing to subscriptions and in-app consumer spending. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Marketing Land- 13 readers -
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