Statistics: Online Shopping

    • Survey: More consumers seeking to buy directly from brands vs. retailers

      One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials and Generation Z are less likely to be loyal than previous generations — chiefly because there’s more transparency and information available to them — there’s a strong argument to be made that brands and retailers that get the customer experi ...

      Greg Sterling/ Marketing Landin Social- 20 readers -
  • The silent revolution of search

    … Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the best-performing and highest-spending channel by far…

    Marketing Landin SEO Google- 17 readers -
  • Square offering merchants $12K in free payment processing with Apple Pay

    … Square has become a key Apple Pay partner. The San Francisco-based company has made a big bet on mobile payments — it wants its brand to be synonymous with them — and is now offering incentives to merchants to encourage promotion and use of Apple Pay. Square will enable local merchants to process $12,000 worth of payments for free if customers…

    Greg Sterling/ Marketing Land- 25 readers -
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