Statistics: Popularity & Usage

  • Mobile now accounts for nearly 70% of digital media time [comScore]

    … Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent…

    Greg Sterling/ Marketing Land- 37 readers -
  • Report: The PC is over, the “app boom” is too

    … The desktop world is flat but mobile app installs are down too. That’s according to a new collection of internet usage stats from Adobe, released during the Mobile World Congress event going on now in Barcelona, Spain. The report, containing a somewhat random collection of data, is based on “analysis of over 1.7 trillion visits to over 16,000…

    Greg Sterling/ Marketing Land- 20 readers -
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