Statistics: Popularity & Usage

    • Report: Cyber-Monday was the largest e-commerce day in history

      According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online, which just beat Black Friday’s $3.34 billion. Cyber Monday generated somewhat less mobile commerce revenue at $1.19 billion vs. $1.2 billion on Black Friday. Nonetheless, smartphones and tablets drive more traffic than PCs yesterday.

      Greg Sterling/ Marketing Land- 9 readers -
    • Study says only 8 percent of shoppers using retailer apps, should they give up?

      It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use them and how marketers and retailers can be more effective in tapping that in-store usage. A new survey from inMarket offers some insights and a bit of contradictory data to the growing body of information about in-store smartphone usage.

      Greg Sterling/ Marketing Land- 13 readers -
  • Survey: Amazon tops SMB “trust index,” Yelp ranks at the bottom

    … Local business networking site Alignable is collecting net promoter score (NPS) data on a wide range of companies serving the small business market, from accounting to listings management to payments and web hosting. It regularly asks small business users and members of the site to rate providers of various services. Alignable then indexes all…

    Greg Sterling/ Marketing Land- 11 readers -
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