Statistics: Popularity & Usage

  • Mobile now accounts for nearly 70% of digital media time [comScore]

    … Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent…

    Greg Sterling/ Marketing Land- 37 readers -
  • Report: The PC is over, the “app boom” is too

    … in terms of consumer adoption and usage. Their share of traffic continues to decline. Adobe says that consumers are embracing AMP and that the top digital publishers are now seeing 7 percent of their traffic across devices from AMP. In addition, there has been more than 400 percent growth in AMP usage since 2014. Back to the desktop, Adobe says that PC…

    Greg Sterling/ Marketing Land- 20 readers -
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