Statistics: Social Media

  • Dark social dominates holiday sharing [RadiumOne data]

    … A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most of it, according to a new survey from RadiumOne. The company’s Holiday Consumer Behavior Data Report shows that 72 percent of consumers will share some kind of holiday content online — primarily photos…

    Matt Mcgee/ Marketing Landin Social- 10 readers -
  • Coca-Cola, Nike top lists of Olympics advertisers earning social buzz

    … traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. …

    Matt Mcgee/ Marketing Landin Social- 28 readers -
  • Pinterest’s “Pin it” button changes its name internationally

    … the United States. Perhaps, then, the word “Pin It” was a confusing element–and the word “Save” was a way to drive users to sign up to and use the image sharing online service for the first time. After all, not all online users recognized that “Pin It” implied that images could be shared on a user account on the social network, with a whole…

    Marketing Land- 8 readers -
  • The “social iceberg”: The data on 1:1 marketing may surprise you

    … campaigns across the industry with a good amount of polish and planning behind them. Award-winning content is usually meant for a brand’s entire audience, to be shouted from a megaphone to all followers and fans. But there’s another side to social media marketing: the 1:1 conversations that brands are having with individuals every single day. These…

    Marketing Landin Social Twitter- 25 readers -
  • DiCaprio’s Oscar Win Sets New Twitter Record

    … developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. (Some images used under license from Shutterstock.com.)…

    Matt Mcgee/ Marketing Landin Social SEO Twitter- 14 readers -
  • Instagram Now Has More Advertisers Than Twitter

    … on the larger social network and with the same level of targeting as Facebook offers. But still, at the end of the day more advertisers is more advertisers. “We’ve gone from hundreds of advertisers last summer to now more than 200,000, which is exciting because the more diverse our advertiser base, the more relevant we can make the ads people see,” said…

    Marketing Landin Social- 18 readers -
  • Survey: SMBs Boosting Digital Media Spend Because Of Competition Not ROI

    … digital growth areas in order: mobile marketing, online display, paid search 80 percent of SMBs had a social media presence (70 percent on Facebook) Only 19 percent of SMBs have paid for social media advertising SMBs allocate on average 14-15 percent of their total expenses to marketing related activities SMBs biggest hindrances to growth in order…

    Greg Sterling/ Marketing Land- 13 readers -
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