Statistics: Social Media

  • Super Bowl-related social activity was up Sunday on both Facebook & Twitter

    Both Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely know by now, the New England Patriots won the game after the biggest comeback in Super Bowl history, and in the first overtime game the Super Bowl has ever seen. Adding to the exciting finish, the game was marked by a series of ads tied to cur ...

    Matt Mcgee/ Marketing Land- 23 readers -
  • Study: 83 percent use smartphones in stores, Facebook the most widely used app

    … about the store experience (e.g., waiting in line) contains a blueprint for using smartphones and apps to improve and invigorate the traditional retail experience. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Marketing Landin Social SEO- 14 readers -
  • Dark social dominates holiday sharing [RadiumOne data]

    … A majority of consumers will share holiday-related content during the holiday season, but marketers will have a hard time tracking most of it, according to a new survey from RadiumOne. The company’s Holiday Consumer Behavior Data Report shows that 72 percent of consumers will share some kind of holiday content online — primarily photos…

    Matt Mcgee/ Marketing Landin Social- 11 readers -
  • Coca-Cola, Nike top lists of Olympics advertisers earning social buzz

    … traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. …

    Matt Mcgee/ Marketing Landin Social- 33 readers -
  • Pinterest’s “Pin it” button changes its name internationally

    … the United States. Perhaps, then, the word “Pin It” was a confusing element–and the word “Save” was a way to drive users to sign up to and use the image sharing online service for the first time. After all, not all online users recognized that “Pin It” implied that images could be shared on a user account on the social network, with a whole…

    Marketing Land- 10 readers -
  • The “social iceberg”: The data on 1:1 marketing may surprise you

    … In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways. We work hard to plan the time, language, imagery and tone/voice of every social communication as we meticulously craft out our calendars with precision. The examples we often look to for guidance are from…

    Marketing Landin Social Twitter- 26 readers -
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