Statistics: Spend Projections

  • Cutting-edge martech? 65% of brands have no plans to invest this year

    … Marketers know that change is coming, thanks to new technologies like machine learning and virtual reality. But in a recent survey, almost two-thirds said they’re not planning to invest in those cutting-edge technologies in 2017. The data are from Bynder’s just-released “State of Branding 2017” report, which surveyed 562 “global brand managers…

    Matt Mcgee/ Marketing Land- 18 readers -
  • Report: US advertisers spent $17.6 billion on digital ads in Q3

    … According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase over Q2. The chart…

    Greg Sterling/ Marketing Land- 15 readers -
  • US Display Spend Will Overtake Search In 2016 [eMarketer]

    … The year that display ad spend finally overtakes search in the US may finally have arrived. Emarketer estimates that display ad spend in the US will reach $32.17 billion in 2016 compared to $29.24 billion in search spend. If reached, this milestone will have taken a bit longer than originally anticipated. In 2012, eMarketer had predicted…

    Ginny Marvin/ Marketing Landin Display- 15 readers -
  • Forecast: Half Of Consumers Will Be Paying With Phones By 2018

    … According to a 2014 survey commissioned by the US Federal Reserve 28 percent of smartphone users had done some from of mobile payment in the previous 12 months. New survey data for 2015 haven’t come out yet but the number is probably close to 35 percent I would estimate. Indeed Retale released consumer survey data late last year that argued 43…

    Greg Sterling/ Marketing Land- 12 readers -
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