Statistics: Spend Projections

  • Cutting-edge martech? 65% of brands have no plans to invest this year

    … Marketers know that change is coming, thanks to new technologies like machine learning and virtual reality. But in a recent survey, almost two-thirds said they’re not planning to invest in those cutting-edge technologies in 2017. The data are from Bynder’s just-released “State of Branding 2017” report, which surveyed 562 “global brand managers…

    Matt Mcgee/ Marketing Land- 20 readers -
  • Report: US advertisers spent $17.6 billion on digital ads in Q3

    … below shows internet ad revenue growth over the past decade. For the first half of 2016 the following were the US ad format spending breakouts: Search — 50 percent Display — 31 percent Video — 12 percent Other — 8 percent Mobile ad spending was responsible for 47 percent of all internet ad revenues in the first half, which was up from 30 percent…

    Greg Sterling/ Marketing Land- 20 readers -
  • US Display Spend Will Overtake Search In 2016 [eMarketer]

    … The year that display ad spend finally overtakes search in the US may finally have arrived. Emarketer estimates that display ad spend in the US will reach $32.17 billion in 2016 compared to $29.24 billion in search spend. If reached, this milestone will have taken a bit longer than originally anticipated. In 2012, eMarketer had predicted…

    Ginny Marvin/ Marketing Landin Display- 17 readers -
  • Forecast: Half Of Consumers Will Be Paying With Phones By 2018

    … fall. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Marketing Land- 14 readers -
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