Statistics: Spend Projections

    • Final holiday figures: $92B in e-commerce, omnichannel retail had big share

      The final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11 percent year over year. Out of 61 shopping days in the period, all but five saw at least $1 billion in online revenue. Traffic to retailers was split evenly between the desktop and mobile but sales still heavily favored the PC.

      Greg Sterling/ Marketing Land- 21 readers -
    • Report: US advertisers spent $17.6 billion on digital ads in Q3

      According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase over Q2.

      Greg Sterling/ Marketing Land- 11 readers -
  • Report: spending on corporate websites exceeds TV, mobile growing fastest

    Research firm Outsell just released its Annual Advertising and Marketing Study. Based on a survey of marketers it outlines traditional and digital media spending trends for 2016. The data come from an online survey of of 1,500 B2B and B2C marketers in the US, across 36 spending categories. Digital marketing continues to grow, while most traditional media channels are in retreat.

    Greg Sterling/ Marketing Land- 15 readers -
  • US Display Spend Will Overtake Search In 2016 [eMarketer]

    … The year that display ad spend finally overtakes search in the US may finally have arrived. Emarketer estimates that display ad spend in the US will reach $32.17 billion in 2016 compared to $29.24 billion in search spend. If reached, this milestone will have taken a bit longer than originally anticipated. In 2012, eMarketer had predicted…

    Ginny Marvin/ Marketing Landin Display- 12 readers -
  • Forecast: Half Of Consumers Will Be Paying With Phones By 2018

    … According to a 2014 survey commissioned by the US Federal Reserve 28 percent of smartphone users had done some from of mobile payment in the previous 12 months. New survey data for 2015 haven’t come out yet but the number is probably close to 35 percent I would estimate. Indeed Retale released consumer survey data late last year that argued 43…

    Greg Sterling/ Marketing Land- 10 readers -
  • Report: Billions In “Co-Op Advertising” Funds Left Unspent Each Year

    … Ask digital agencies and marketers about “co-op advertising” and many of them have only a vague idea of what that is. Co-op advertising at the most basic level is a brand or manufacturer sharing (or subsidy) of local retailer, vendor or dealer advertising costs. This represents a pool of money in the US that some have estimated to be in excess…

    Greg Sterling/ Marketing Land- 10 readers -
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