Statistics: Spend Projections

  • Report: US advertisers spent $17.6 billion on digital ads in Q3

    … below shows internet ad revenue growth over the past decade. For the first half of 2016 the following were the US ad format spending breakouts: Search — 50 percent Display — 31 percent Video — 12 percent Other — 8 percent Mobile ad spending was responsible for 47 percent of all internet ad revenues in the first half, which was up from 30 percent…

    Greg Sterling/ Marketing Land- 13 readers -
  • US Display Spend Will Overtake Search In 2016 [eMarketer]

    … The year that display ad spend finally overtakes search in the US may finally have arrived. Emarketer estimates that display ad spend in the US will reach $32.17 billion in 2016 compared to $29.24 billion in search spend. If reached, this milestone will have taken a bit longer than originally anticipated. In 2012, eMarketer had predicted…

    Ginny Marvin/ Marketing Landin Display- 12 readers -
  • Forecast: Half Of Consumers Will Be Paying With Phones By 2018

    … According to a 2014 survey commissioned by the US Federal Reserve 28 percent of smartphone users had done some from of mobile payment in the previous 12 months. New survey data for 2015 haven’t come out yet but the number is probably close to 35 percent I would estimate. Indeed Retale released consumer survey data late last year that argued 43…

    Greg Sterling/ Marketing Land- 12 readers -
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