Statistics: Spend Projections

  • US Display Spend Will Overtake Search In 2016 [eMarketer]

    … The year that display ad spend finally overtakes search in the US may finally have arrived. Emarketer estimates that display ad spend in the US will reach $32.17 billion in 2016 compared to $29.24 billion in search spend. If reached, this milestone will have taken a bit longer than originally anticipated. In 2012, eMarketer had predicted…

    Ginny Marvin/ Marketing Landin Display- 12 readers -
  • Forecast: Half Of Consumers Will Be Paying With Phones By 2018

    … percent of US smartphone owners used their devices to make in-store purchases. From there it’s not a giant leap to Gartner’s recent forecast that in “mature markets” 50 percent of consumers will be “using smartphones or wearables for mobile payments by 2018.” Source: US Federal Reserve Board reports (March 2015) Gartner defines mobile payments…

    Greg Sterling/ Marketing Land- 10 readers -
  • Report: Billions In “Co-Op Advertising” Funds Left Unspent Each Year

    … Ask digital agencies and marketers about “co-op advertising” and many of them have only a vague idea of what that is. Co-op advertising at the most basic level is a brand or manufacturer sharing (or subsidy) of local retailer, vendor or dealer advertising costs. This represents a pool of money in the US that some have estimated to be in excess…

    Greg Sterling/ Marketing Land- 10 readers -
  • Report: Global Internet Ad Spend To Overtake Traditional TV By 2020

    … The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020, according to a new report. The report from ZenithOptimedia shows that online already dominated ad spend in Australia, Canada, Denmark, the Netherlands, Norway, Sweden and the UK in 2014, and will do so in another…

    Ginny Marvin/ Marketing Land- 34 readers -
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