Statistics: Web Browsers

  • Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons

    … The mobile web and apps are complementary. However they’ve been treated as though they’re mutually exclusive in the press and in most industry discussions. Now comes a Millward Brown study, “The New Mobile Mantra,” that offers some deeper insight into when people use apps and when they use the mobile web. While this isn’t the first piece…

    Greg Sterling/ Marketing Land- 22 readers -
  • Ad Blocking: The IAB Wants To Sue But It Probably Can’t Win

    … conducted by PageFair and Adobe argues that roughly $22 Billion in advertising revenue will be lost to ad blocking in 2015 on a global basis. In the Sourcepoint-comScore data above, ad blocking skews younger but is also more widely used by those in the highest income categories. By comparison to the desktop findings, ad-blocking rates on mobile devices…

    Greg Sterling/ Marketing Land- 20 readers -
  • Microsoft’s IE Sees Mysterious Usage Spike, Overtakes Google Chrome

    … January 17 – register today to save $400! About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from…

    Greg Sterling/ Marketing Landin Google- 17 readers -