Statistics: Web Browsers

  • Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons

    … usage (though they’re not rigid). Apps are for regular engagement, mobile web is for research and brand comparisons: Our research found that for industries where consumers regularly engage with the brand, apps are dominant. For industries where heavy research and brand comparisons are needed to make or inform a purchase, browsers are more likely…

    Greg Sterling/ Marketing Land- 18 readers -
  • Ad Blocking: The IAB Wants To Sue But It Probably Can’t Win

    … It may premature to call ad blocking a “crisis” for the industry but it’s obviously an area of significant concern for publishers and advertisers. The IAB has suggested that it may sue to try and stop ad blocking; however the prospect of legal victory is dubious. To the surprise of many, following the release of iOS 9, the ad-blocking app…

    Greg Sterling/ Marketing Land- 17 readers -
  • Microsoft’s IE Sees Mysterious Usage Spike, Overtakes Google Chrome

    … of marketing technology to transform customer experience through marketing automation, web experience management, customer data platforms and more. Plus we’ll explore the hottest upcoming opportunities, as marketing cloud platforms and over a 1,000 martech start-ups vie to shape that landscape and define how modern marketing gets done. Lowest rates expire…

    Greg Sterling/ Marketing Landin Google- 15 readers -