Statistics: Web Browsers

  • Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons

    … usage (though they’re not rigid). Apps are for regular engagement, mobile web is for research and brand comparisons: Our research found that for industries where consumers regularly engage with the brand, apps are dominant. For industries where heavy research and brand comparisons are needed to make or inform a purchase, browsers are more likely…

    Greg Sterling/ Marketing Land- 16 readers -
  • Ad Blocking: The IAB Wants To Sue But It Probably Can’t Win

    … It may premature to call ad blocking a “crisis” for the industry but it’s obviously an area of significant concern for publishers and advertisers. The IAB has suggested that it may sue to try and stop ad blocking; however the prospect of legal victory is dubious. To the surprise of many, following the release of iOS 9, the ad-blocking app…

    Greg Sterling/ Marketing Land- 13 readers -
  • Microsoft’s IE Sees Mysterious Usage Spike, Overtakes Google Chrome

    … January 17 – register today to save $400! About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from…

    Greg Sterling/ Marketing Landin Google- 13 readers -