Statistics: Web Browsers

  • Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons

    … The mobile web and apps are complementary. However they’ve been treated as though they’re mutually exclusive in the press and in most industry discussions. Now comes a Millward Brown study, “The New Mobile Mantra,” that offers some deeper insight into when people use apps and when they use the mobile web. While this isn’t the first piece…

    Greg Sterling/ Marketing Land- 23 readers -
  • Ad Blocking: The IAB Wants To Sue But It Probably Can’t Win

    … conducted by PageFair and Adobe argues that roughly $22 Billion in advertising revenue will be lost to ad blocking in 2015 on a global basis. In the Sourcepoint-comScore data above, ad blocking skews younger but is also more widely used by those in the highest income categories. By comparison to the desktop findings, ad-blocking rates on mobile devices…

    Greg Sterling/ Marketing Land- 20 readers -
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