Statistics: Web Browsers

  • Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons

    … The mobile web and apps are complementary. However they’ve been treated as though they’re mutually exclusive in the press and in most industry discussions. Now comes a Millward Brown study, “The New Mobile Mantra,” that offers some deeper insight into when people use apps and when they use the mobile web. While this isn’t the first piece…

    Greg Sterling/ Marketing Land- 23 readers -
  • Ad Blocking: The IAB Wants To Sue But It Probably Can’t Win

    … Peace immediately rose to the top of the iTunes paid app charts over the weekend only to be later pulled by its developer Marco Arment amid feelings of remorse over its potential impact on publishers. Other ad blockers rose to take its place. Though ad-blocking software and browser extensions have been around for many years they weren’t widely used…

    Greg Sterling/ Marketing Land- 20 readers -