Statistics: Web Browsers

  • Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons

    … usage (though they’re not rigid). Apps are for regular engagement, mobile web is for research and brand comparisons: Our research found that for industries where consumers regularly engage with the brand, apps are dominant. For industries where heavy research and brand comparisons are needed to make or inform a purchase, browsers are more likely…

    Greg Sterling/ Marketing Land- 18 readers -
  • Ad Blocking: The IAB Wants To Sue But It Probably Can’t Win

    … conducted by PageFair and Adobe argues that roughly $22 Billion in advertising revenue will be lost to ad blocking in 2015 on a global basis. In the Sourcepoint-comScore data above, ad blocking skews younger but is also more widely used by those in the highest income categories. By comparison to the desktop findings, ad-blocking rates on mobile devices…

    Greg Sterling/ Marketing Land- 16 readers -