• Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

    … as the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and SMX Advanced and is a popular industry columnist. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji. …

    Purna Virji/ Search Engine Landin SEO- 10 readers -
  • Apple: Jan. 1, 2017, Was iTunes App Store’s Biggest Day Ever

    … downloaded app globally on both Christmas Day in 2016 and New Year’s Day. Overall, Apple said the App Store now offers 2.2 million apps in total, an increase of more than 20 percent from last year. Elsewhere, Apple said developers earned more than $20 billion from the App Store in 2016, up over 40 percent from 2015. In total, Apple said developers…

    AllFacebook- 40 readers -
  • EA Mobile Celebrates Fifth Anniversary of The Sims FreePlay (Infographic)

    …, and in that time, they’ve created 140 million houses for their Sims. In addition, there have been more than 51 million marriages in the game to date, and more than 33 million babies have been made. As part of the game’s anniversary celebration, users can login to The Sims FreePlay and collect a free in-game present. The Sims FreePlay is available to download for free on the iTunes App Store, Google Play, the Amazon Appstore and the Windows Store. Check out the infographic below for more stats from the game’s five year history. …

    Inside Facebook- 28 readers -
  • 70% of consumers will leave a review for a business when asked

    … and not necessarily Search Engine Land. Staff authors are listed here. About The Author Sherry Bonelli is the Local Search Evangelist at BrightLocal. She leads BrightLocal's Research & Content programs and champions the needs of their SEO Agency and SMB customers. Having worked in digital marketing since 1998, Sherry has a Master’s Degree in Internet…

    Search Engine Landin SEO- 25 readers -
  • Coaxing smarter paid search bidding decisions out of sparse conversion data

    Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense and intuition in building and managing their programs. Trouble can arise, though, when our intuition runs counter to the stats and we don’t have the systems or safeguards in place to prevent a statistically unwise decision.

    Mark Ballard/ Search Engine Land- 19 readers -
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