Stats: General

  • Uncovering the white spaces of opportunity for local search

    … months later as the industry moves into 2017. Wave author Collin Colburn made a number of observations about the state of search that have shaped my thinking throughout 2016. For instance: Marketers are strapped for resources to manage search effectively. More than a quarter of firms surveyed by Forrester have no staff devoted to organic or paid…

    Jon Schepke/ Search Engine Landin SEO- 26 readers -
  • Coaxing smarter paid search bidding decisions out of sparse conversion data

    Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense and intuition in building and managing their programs. Trouble can arise, though, when our intuition runs counter to the stats and we don’t have the systems or safeguards in place to prevent a statistically unwise decision.

    Mark Ballard/ Search Engine Land- 19 readers -
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