Stats: Search Behavior

  • Survey: Amazon beats Google as starting point for product search

    … Forrester survey found 30 percent of respondents used Amazon to start product research, while 13 percent started with Google. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Search Engine Land- 24 readers -
  • Can you manage your inventory with Google Shopping?

    … We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product…

    Search Engine Landin Google- 19 readers -
  • Google Down 1 Billion PC Searches From 2014 But Mobile Volumes Likely Way Up

    … and PC search volumes. By looking only at PC search volumes we get a distorted view of the actual state of the US search market. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Search Engine Landin SEO Google- 19 readers -
  • Using Search Data To Explain Media Impact

    … Google search is essentially the largest real-time, unbiased consumer panel that has ever existed, with “over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.” Oftentimes, when a brand is running a large media campaign, consumers will turn to search engines to learn more about the products they are exposed to on other…

    Search Engine Landin SEO Google- 11 readers -
  • Is Google’s Search Market Share Actually Dropping?

    … Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly dominates the search market. All of the current search engine market share reporting entities (comScore, Hitwise, SimilarWeb and others) utilize technology-based tracking, and I wanted to see if a survey panel-based…

    Eli Schwartz/ Search Engine Landin SEO Google- 17 readers -
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