Stats: Search Behavior

  • 70% of consumers will leave a review for a business when asked

    … A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most valuable assets — if managed properly. Why? In a world where online reviews show up virtually every time a person searches for a local business, potential customers can’t help but be confronted with reviews…

    Search Engine Landin SEO- 16 readers -
  • Survey: Amazon beats Google as starting point for product search

    … Forrester survey found 30 percent of respondents used Amazon to start product research, while 13 percent started with Google. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Search Engine Land- 24 readers -
  • Can you manage your inventory with Google Shopping?

    … the industry is missing today: Some products (the slow sellers) need advertising pressure to be sold, while others (the top sellers) fly off the shelves, causing the retailer to run out of stock very quickly. Promoting the top sellers via Google Shopping or any kind of paid advertising will generate a lot of revenue and margin with little budget. In any…

    Search Engine Landin Google- 21 readers -
  • Report: search drives 10X more traffic to shopping sites than social media

    … to see the full report it can be downloaded here (reg. req’d). About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Search Engine Landin Social SEO- 30 readers -
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