Stats: Search Behavior

  • Data: Consumers grow more demanding, impatient as brands fall behind

    … and correct, there’s no simple or single answer from a practical perspective. But brands still must find one. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Search Engine Landin SEO- 24 readers -
  • 70% of consumers will leave a review for a business when asked

    … A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most valuable assets — if managed properly. Why? In a world where online reviews show up virtually every time a person searches for a local business, potential customers can’t help but be confronted with reviews…

    Search Engine Landin SEO- 25 readers -
  • Survey: Amazon beats Google as starting point for product search

    … Forrester survey found 30 percent of respondents used Amazon to start product research, while 13 percent started with Google. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Search Engine Land- 31 readers -
  • Can you manage your inventory with Google Shopping?

    … Shopping is the ideal means to proactively manage inventory and stock levels. However, behind this approach is the assumption that there is a direct relationship between what consumers search for and what they end up buying. So let’s take a closer look at the data to see how consumers actually behave. Do consumers always buy what they search…

    Search Engine Landin Google- 35 readers -
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