Stats: Spend Projections

  • New benchmarks: Google AdWords cost per acquisition across 20 industries [study]

    Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re only looking at your own performance and competing against yourself. In the live auction, you’re competing against thousands of other advertisers in your industry — so how do you know where you stand? One of your major KPIs is going to be your cost per action, or cost per acquisition (CPA), ...

    Larry Kim/ Search Engine Land- 23 readers -
  • Google’s 2013 Mobile Search Revs Were Roughly $8 Billion

    …). The value of the global mobile search market was roughly $9.4 billion at the end of 2013. If we assume that Google captures a "conservative" 85 percent of that spend, Google's share of global mobile paid-search revenue would have been about $8 billion last year. In North America Google's mobile paid search revenues would have been at least $3.7…

    Greg Sterling/ Search Engine Landin SEO Mobile- 15 readers -
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