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… Saying thank you never goes out of style. It doesn’t matter if you’re a startup nonprofit running your first campaign or a historic charity — sending donors a thoughtful thank you message is one of the most important things your organization can do. Donors are more interested in receiving personalized messages and learning about the impact…
Donor acquisition may be the forefront of many fundraising strategies, but nearly three out of four new donors leave and never come back. Ten years ago the average donor retention rate of newly acquired donors was roughly 33 percent. Today it can be as low as 27 percent. These statistics prove that even when a supporter finally makes their first gift, the donor acquisition pro ...