Steelhouse

  • Digital Media Buying Demystified (Infographic)

    … from vendors and there is a lack of transparency in media buy pricing. 42 percent had complaints about the inability to optimize their digital marketing. Overall, the market needs more transparency, because marketers have a hard time seeing real return on investment. Ad buying also can appear as unnecessarily complex, and its processes may be turning marketers away. For insights into solving these problems, view the infographic below. …

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