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PHOTO CREDIT: Three Lens Kit Photography, Brisbane I had the pleasure last week of participating in a robust panel discussion in Queensland along with Tim Eldridge (business and brand development consultant), Ralph Barnett (Creative Director, SapientNitro) and MC/host, the most awesome Cat Matson.
… brands as storytellers for years, and as a result, I’ve found myself acting like a hipster who just found out Vampire Weekend picked up mainstream appeal. I used that buzzword before it was cool, homie. You can tell “storyteller” is here to stay as a buzzword. How? The backlash has already begun! And the best of that backlash came recently when…