Stella Artois

Stella Artois /ˈstɛlə ɑrˈtwɑː/, informally called Stella, is a pilsner beer of between 4.8 and 5.2% ABV. it has been brewed in Leuven, Belgium, since 1926, although it is brewed in other locations as well. A lower alcohol content (4% ABV) version is also sold in the UK, Republic of Ireland, Canada and New Zealand. Stella Artois is one of the prominent brands of Anheuser-Busch InBev, the world's largest brewer.
Posts about Stella Artois
  • 26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

    … be focused on to tell a compelling story? (Example: Westin's Heavenly Beds) 15. Identify your brand's defining attributes: What attributes do consumers find most distinctive and appealing in your category or for your brand? And which of those can your brand credibly claim or focus on? (Stella Artois' "Reassuringly Expensive," where price is a defining…

    MarketingProfs- 17 readers -
  • How Liz Eswein became the most influential person on Instagram

    … become an Instagram entrepreneur. As the name implies, the account was dedicated to documenting New York City and its seemingly endless number of picturesque settings, skyscapes and characters. The account quickly garnered a following, and brands like T-Mobile started offering her $500 to post photos. Eswein, who had interned in the advertising…

    John Mcdermott/ Digidayin Social How To's- 15 readers -
  • Stella Artois used weather data to boost sales. Here’s how.

    … Just what is “contextual data?” It’s data that gives digital marketers an opportunity to capitalize on trends normally outside of their control, like weather patterns and TV viewership. Stella Artois did just that when marketers there noticed sales of its Cidre cider rose on days the temperature was two degrees above average. The beer company…

    Digidayin How To's- 4 readers -
Get the top posts daily into your mailbox!