Stephanie Chang

  • 7 Tips From SEO Wizards That Will Boost Your Content

    … probably learn a lot from them.” 4. Stephanie Chang: Links are forever What type of content is more valuable: a topical take or something more evergreen? Is it better to attract lots of visitors right now or build long-term link equity? Why not both? “Keep URLs evergreen whenever possible,” said Stephanie Chang, Etsy’s acquisition manager and former…

    Natalie Burg/ The Content Strategistin SEO Content- 11 readers -
  • The Ultimate Guide to SEO for Content Marketers

    … for them when it came to justifying how a well-funded, long-term plan for high-quality content affects the business’s bottom line. But in recent years, that’s gotten easier. Beginning with the first Panda update in 2011 and culminating with this year’s “Phantom 2″/”Quality” update, Google has handed marketers a clear mission: Produce smart, user-focused…

    The Content Strategistin SEO Content Google- 12 readers -