Stephanie Chang

  • 7 Tips From SEO Wizards That Will Boost Your Content

    … that show up in search results. (For a quick lesson, check out this helpful Moz post.) Where so many brand publishers go wrong is making their title tags the same as their headlines. While a great headline is certainly a strong ranking tactic, DiTomaso stressed that it doesn’t serve quite the same function. Rather than rehashing the headline, which…

    Natalie Burg/ The Content Strategistin SEO Content- 11 readers -
  • The Ultimate Guide to SEO for Content Marketers

    … for them when it came to justifying how a well-funded, long-term plan for high-quality content affects the business’s bottom line. But in recent years, that’s gotten easier. Beginning with the first Panda update in 2011 and culminating with this year’s “Phantom 2″/”Quality” update, Google has handed marketers a clear mission: Produce smart, user-focused…

    The Content Strategistin SEO Content Google- 13 readers -