Stephanie Fierman

  • How To Succeed With Earned Media: 34 Case Studies

    …: @EErnoult 9. My favorite recent example is probably all the coverage that 360i got after its 2013 “Dunk in the Dark” real-time tweet for Oreo. The advertisers got everything from print write-ups, to blogs, to TV coverage. Stephanie Fierman, MediaCom Worldwide; Twitter: @StephFierman 10. Someone purchased a copy of my book, The Art of Social…

    Heidi Cohen/ Heidi Cohenin How To's- 13 readers -