• How Physical Retailers Can Improve Conversion Rates on Black Friday

      Sales forecasts for this upcoming holiday season haven’t been as optimistic as many hoped, but there are some highlights that retailers shouldn’t ignore. Spending is still expected to increase 3.6% overall, with department stores and e-commerce seeing the greatest gains. Seventy-three percent of consumers say they will look at sales or price discounts when deciding where to ...

      Stephanie Miles/ Street Fightin How To's- 14 readers -
  • How Hyperlocal Tech Is Reviving Brick-and-Mortar Sales

    …. Allan Haims, CEO and founder of StepsAway, is a former retail executive with a 20+ year career with retail brands such as Victoria’s Secret, Wet Seal, and Disney Stores Worldwide. StepsAway is an in-mall mobile retail solution offering shoppers smartphone access to hyperlocal in-store deals—driving more brick and mortar transactions. To find out more…

    Street Fightin Mobile How To's- 13 readers -
  • LBMA Podcast: Snapchat for Business, Iconeme CEO

    … On Location LBMA Podcast: Snapchat for Business, Iconeme CEO 23 January 2015 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Snapchat…

    Asif Khan/ Street Fight- 9 readers -