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… marketing tools and services to help them with cross-channel campaigns. Earlier this year Street Fight surveyed over 200 managers and decision-makers at big companies in retail, financial services, and other industries about their local marketing and advertising. Aside from email marketing, which they deemed their most effective local tactic, they tended…
… will the “location” story, which ad tech spins for brands and marketers, evolve over the next 12-16 months? In my opinion, geo-fencing is not very interesting anymore. I think there’s a broad evolution of the market beyond the geofence story. It’s how do I use location to drive a more complete view of the consumer, and complete can be anonymously…
… in the marketing and technology industries. Many in the technology industry credit Applied Semantics with the invention of context-based advertising online. Today, we’re seeing a revival in contextual services. How has the concept of context changed as the industry has shifted from a desktop to mobile devices? There is a tremendous analogue between these…
It’s that time of year again — time to get ready for school. This presents marketers with a huge opportunity to implement a back-to-school strategy, especially when it comes to mobile. According to a new report from Thinknear, 40% of customers spend at least one hour planning for back-to-school shopping on mobile.