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Survey: Many Opportunities to Connect Local Media With National-to-Local Marketers July 18, 2016 by David Card Leave a Comment Filed Under: Commentary This post draws on data from Street Fight’s National-to-Local report, which delves into enterpriser marketers experiences, needs, and spending outlook.
Last week, Millennial Media acquired Nexage, one of the largest mobile ad exchanges and supply-side networks, in a deal valued at over $107 million. The acquisition gives the publicly-traded mobile advertising company an owned-and-operated programmatic exchange as marketers increasingly look for the real-time, data-driven, capabilities of programmatic.
… in the marketing and technology industries. Many in the technology industry credit Applied Semantics with the invention of context-based advertising online. Today, we’re seeing a revival in contextual services. How has the concept of context changed as the industry has shifted from a desktop to mobile devices? There is a tremendous analogue between these…
… It’s that time of year again — time to get ready for school. This presents marketers with a huge opportunity to implement a back-to-school strategy, especially when it comes to mobile. According to a new report from Thinknear, 40% of customers spend at least one hour planning for back-to-school shopping on mobile. These customers are performing…