Steve Cheney

  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … to in-store technology, so there’s a lot of discretionary spending at stake here for retailers that figure out the right messaging and offer cadence. In a study of U.S. consumers by beacon-powered mobile marketing firm Swirl, 86 percent of shoppers said they would spend more money with retailers that offer a more personalized and connected online…

    Street Fightin Mobile- 20 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … Left to right: Storyline Development principal Evan Neufeld and Estimote co-founder and SVP Steve Cheney The death of the store has been a common theme in recent years as ecommerce, led by online superstores like Amazon, continues to advance. Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been…

    Street Fight- 12 readers -
  • 11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

    … business The Greene Grape. He spoke with Street Fight about ShopKeep’s move beyond the software space and how cloud computing is changing the playing field for small businesses. Steve Cheney is co-founder of Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s Eddystone formats. Before Estimote, he…

    Street Fight- 16 readers -
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