Steve Cheney

  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … among Unacast’s partner network, supported by 96 percent of providers, with Google’s more recently introduced Eddystone format a distant second, supported by 25 percent, although growing at a faster rate. Unacast just announced that 25 beacon providers, including Estimote, Signal 360, Mowingo, and Urban Airship, have now joined its PROX network…

    Street Fightin Mobile- 16 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … of retail panel at last month’s Street Fight Summit led by Storyline Development principal Evan Neufeld and featuring Gwen Morrison, co-CEO of The Store, the retail practice of global advertising giant WPP, and Steve Cheney, co-founder and SVP at Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s…

    Street Fight- 10 readers -
  • 11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

    … business The Greene Grape. He spoke with Street Fight about ShopKeep’s move beyond the software space and how cloud computing is changing the playing field for small businesses. Steve Cheney is co-founder of Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s Eddystone formats. Before Estimote, he…

    Street Fight- 15 readers -
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