Steve Cheney

  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … among Unacast’s partner network, supported by 96 percent of providers, with Google’s more recently introduced Eddystone format a distant second, supported by 25 percent, although growing at a faster rate. Unacast just announced that 25 beacon providers, including Estimote, Signal 360, Mowingo, and Urban Airship, have now joined its PROX network…

    Street Fightin Mobile- 10 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … may be driving down prices and eating into margins, but it’s too soon to sound the death knell for physical stores. They still feature strongly in the commerce landscape. Moreover, despite shoppers’ increased in-store use of smartphones, showrooming is proving to be less of a detriment to brick-and-mortar retail than once feared. A recent xAd…

    Street Fight- 5 readers -
  • 11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

    … served as vice president of business and platform for GroupMe, which Skype acquired in 2011 for $80 million. Cheney talked to Street Fight last month about the evolution of beacon technology and the trajectory of its adoption. Chris Spanos is co-founder and CEO of, the on-demand roadside assistance provider. He was general manager…

    Street Fight- 12 readers -
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