Steve Cheney

  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … lie in executing effective marketing campaigns that utilize in-store technology). Finally, as Estimote‘s Steve Cheney told us back in September, beacons are a key piece for solving the attribution challenge in an omnichannel purchase path. “The online world that we’re used to has tons of available information,” he said, “but the physical world…

    Street Fightin Mobile- 13 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … Left to right: Storyline Development principal Evan Neufeld and Estimote co-founder and SVP Steve Cheney The death of the store has been a common theme in recent years as ecommerce, led by online superstores like Amazon, continues to advance. Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been…

    Street Fight- 7 readers -
  • 11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

    … and operates the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA), and Verizon Center in downtown Washington, D.C. And if that’s not impressive enough, Leonsis is a former co-CEO of Groupon and the current chair of that company’s board of directors. Dennis Crowley is co-founder and CEO of Foursquare and a pioneer in imagining…

    Street Fight- 14 readers -
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