Steve Cheney

  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … among Unacast’s partner network, supported by 96 percent of providers, with Google’s more recently introduced Eddystone format a distant second, supported by 25 percent, although growing at a faster rate. Unacast just announced that 25 beacon providers, including Estimote, Signal 360, Mowingo, and Urban Airship, have now joined its PROX network…

    Street Fightin Mobile- 20 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … Left to right: Storyline Development principal Evan Neufeld and Estimote co-founder and SVP Steve Cheney The death of the store has been a common theme in recent years as ecommerce, led by online superstores like Amazon, continues to advance. Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been…

    Street Fight- 11 readers -
  • 11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

    … Financial, joined ReachLocal in 2014. Street Fight recently interviewed Rowlands about about digital marketing’s “one-stop shop” mentality and how the industry is making things more complicated for business owners. Howard Lerman is the co-founder and CEO of Yext, a leader in digital location management software and solutions. The fast-growing company…

    Street Fight- 15 readers -
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