Steve Cheney

  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … the extent to which consumers in general and millennials in particular use their devices in-store as a shopping aid if not an outright shopping platform, the inMarket findings suggest most consumer categories will benefit from relevant information delivered in a timely fashion. xAd recently observed that in-store smartphone usage has quadrupled since 2013…

    Street Fightin Mobile- 13 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … may be driving down prices and eating into margins, but it’s too soon to sound the death knell for physical stores. They still feature strongly in the commerce landscape. Moreover, despite shoppers’ increased in-store use of smartphones, showrooming is proving to be less of a detriment to brick-and-mortar retail than once feared. A recent xAd…

    Street Fight- 6 readers -
  • 11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

    … served as vice president of business and platform for GroupMe, which Skype acquired in 2011 for $80 million. Cheney talked to Street Fight last month about the evolution of beacon technology and the trajectory of its adoption. Chris Spanos is co-founder and CEO of Urgent.ly, the on-demand roadside assistance provider. He was general manager…

    Street Fight- 13 readers -
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