Steve Cheney

  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … lie in executing effective marketing campaigns that utilize in-store technology). Finally, as Estimote‘s Steve Cheney told us back in September, beacons are a key piece for solving the attribution challenge in an omnichannel purchase path. “The online world that we’re used to has tons of available information,” he said, “but the physical world…

    Street Fightin Mobile- 20 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … of retail panel at last month’s Street Fight Summit led by Storyline Development principal Evan Neufeld and featuring Gwen Morrison, co-CEO of The Store, the retail practice of global advertising giant WPP, and Steve Cheney, co-founder and SVP at Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s…

    Street Fight- 10 readers -
  • 11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

    … business The Greene Grape. He spoke with Street Fight about ShopKeep’s move beyond the software space and how cloud computing is changing the playing field for small businesses. Steve Cheney is co-founder of Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s Eddystone formats. Before Estimote, he…

    Street Fight- 15 readers -
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