Steve Woodruff

  • Clarity Attacks Buzzwordsmithiness On Contact

    … inject are Results, Reputation, Rankings, Visitors, Authority, Leads, Followers, Revenue, Downloads, Engagement, Sign-Ups, ROI, Prospects, Conversions, Readership, Usage, Viewers, Upsells, Fans, Performance, Sales, Retention, Registrations, Profit, Awareness, and Demand. Of course, I could bloviate about our proven, patent-pending process…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • How to Build a Brand from Scratch

    …, “How do you go about creating a brand from scratch?’ It’s a great question. It’s what my pal Tom Webster calls the theory of the firm. Why do you exist? What is the point of this organization existing at all? Find Your Only We Mark Schaefer has a really good way of thinking about this. He calls it the “only we” dynamic. His recommendation…

    Jay Baer/ Convince and Convertin How To's- 15 readers -
  • Content is Temporary, Trust and Integrity are Lasting

    … can be quite a challenge. Unfortunately, knowing great content is the path to building their business – some people simply go steal it. And it seems to becoming more prevalent. Mark Schaeffer recently wrote on Facebook: After being immersed in this digital world for many years I’ve determined that plagiarism is a legitimate career path. Even…

    Douglas Karr/ Marketing Technology Blogin Content- 3 readers -
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