Steve Woodruff

  • Clarity Attacks Buzzwordsmithiness On Contact

    … inject are Results, Reputation, Rankings, Visitors, Authority, Leads, Followers, Revenue, Downloads, Engagement, Sign-Ups, ROI, Prospects, Conversions, Readership, Usage, Viewers, Upsells, Fans, Performance, Sales, Retention, Registrations, Profit, Awareness, and Demand. Of course, I could bloviate about our proven, patent-pending process…

    Douglas Karr/ Marketing Technology Blogin Social- 32 readers -
  • How to Build a Brand from Scratch

    …, “How do you go about creating a brand from scratch?’ It’s a great question. It’s what my pal Tom Webster calls the theory of the firm. Why do you exist? What is the point of this organization existing at all? Find Your Only We Mark Schaefer has a really good way of thinking about this. He calls it the “only we” dynamic. His recommendation…

    Jay Baer/ Convince and Convertin How To's- 23 readers -
  • Content is Temporary, Trust and Integrity are Lasting

    … business model. Steve Woodruff also noted with sarcasm: Content/marketing geeks keep talking about Paid, Owned, and Earned media. Everyone is ignoring Borrowed, Hijacked, and Disgraced media. I think there may be a business opportunity there… Not too long ago, I also remember Tom Webster displaying where someone had removed the logo of his…

    Douglas Karr/ Marketing Technology Blogin Content- 4 readers -
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