Steve Woodruff

  • How to Build a Brand from Scratch

    …. But here’s the other side of that coin… Seek an Outside Opinion My friend, Steve Woodruff, runs a company called Clarity Therapy, which is all about helping people understand their brands and making them tighter. He is really adamant about this concept of not doing your brand building yourself, that you just get way, way, way too close to it and lose…

    Jay Baer/ Convince and Convertin How To's- 14 readers -
  • Content is Temporary, Trust and Integrity are Lasting

    … business model. Steve Woodruff also noted with sarcasm: Content/marketing geeks keep talking about Paid, Owned, and Earned media. Everyone is ignoring Borrowed, Hijacked, and Disgraced media. I think there may be a business opportunity there… Not too long ago, I also remember Tom Webster displaying where someone had removed the logo of his…

    Douglas Karr/ Marketing Technology Blogin Content- 3 readers -