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This is a special guest column from Foursquare’s president Steven Rosenblatt, who will be joining us as a speaker in three weeks at Street Fight Summit 2016 in New York. Join him and hundreds of other local luminaries on October 25th. Click here for more info. *** To put it simply: old media mix and measurement models are broken.
… Over the past five years, Foursquare has had quite an evolution. Once a buzzy darling of the location-media industry known for its consumer check-ins and gamification, the company has evolved into a location data powerhouse, connecting consumers’ digital actions to where they are and what they do in the real-world — and giving marketers…
… a phone book lately. To stay relevant with young consumers, the Yellow Pages renamed itself YP in 2012 and prioritized its digital properties. Now, it’s taking a familiar page from the brand playbook and launching a content strategy. It’s Never Been Better To Be A Marketer — If You Embrace Mobile And All Its Benefits (VentureBeat) Steven Rosenblatt…