Steven Rosenblatt

  • Foursquare’s Rosenblatt: ‘Location Is the Atomic Unit of Mobile’

    …, the ad industry’s hunger for location data grows. Foursquare has an edge here, its president Steven Rosenblatt told me recently. The data it collects from check-ins and pervasive spatial tracking (opted-in) is what he calls “ground truth data.” In other words, you are where you go. This concept resonates in the wake of recently exposed bad practices…

    Michael Boland/ Street Fight- 20 readers -
  • 5 Ways to Rethink Marketing Measurement

    … This is a special guest column from Foursquare’s president Steven Rosenblatt, who will be joining us as a speaker in three weeks at Street Fight Summit 2016 in New York. Join him and hundreds of other local luminaries on October 25th. Click here for more info. *** To put it simply: old media mix and measurement models are broken. It used…

    Street Fight- 20 readers -
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