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…, the ad industry’s hunger for location data grows. Foursquare has an edge here, its president Steven Rosenblatt told me recently. The data it collects from check-ins and pervasive spatial tracking (opted-in) is what he calls “ground truth data.” In other words, you are where you go. This concept resonates in the wake of recently exposed bad practices…
… This is a special guest column from Foursquare’s president Steven Rosenblatt, who will be joining us as a speaker in three weeks at Street Fight Summit 2016 in New York. Join him and hundreds of other local luminaries on October 25th. Click here for more info. *** To put it simply: old media mix and measurement models are broken. It used…
… the ability to reach out to targeted consumers based on their location history. CEO Jeff Glueck has said that the company’s rich location data gives it the opportunity to become “the Nielsen of the real world,” poising it to hit profitability in the next few years. Street Fight recently spoke with Steven Rosenblatt, who became the Foursquare’s president…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pay-Per-Call: Google Introduces “Call-Only” AdWords Units (Local Search Insider) Recognizing the importance of calls to local and many national merchants, Google is allowing AdWords advertisers now to bid on “Call Only” ads.