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At the LSA Place conference in New York last week, Google’s Kishore Kanakamedala, director of online-to-offline solutions, offered a rare glimpse into the procedure Google uses to link online ads to offline store visits. Since the launch of store visit metrics in late 2014, Google has occasionally pulled back the covers to discuss how attribution works, and the presentation ...
… store. The store locator can be added to any local awareness ad and is available now to all advertisers. Historically, it has been difficult to quickly and effectively measure the impact of advertising on store visits and in-store sales. With the launch of store visits—a new metric in ads reporting—advertisers can now better understand their store…