A store-within-a-store is an agreement in which a retailer rents a part of the retail space to be used by a different company to run another, independent store.This agreement is popular among filling stations and supermarkets. Many bookstores partner with coffee shops because customers often desire a place to sit and enjoy a drink while they browse. Companies employing this technique include BP/Amoco Sheetz, Exxon Mobil and Hollywood Video with its Game Crazy video-game boutiques.Often the store-within-a-store is an owned by a manufacturer, operating an outlet within a retail company's store.
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