Story

  • Not Every Content Strategy Needs a Story

    … Stories are everywhere and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to emotionally connect with me online. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories. Most…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 7 Lessons For Retail In The Age of E-Commerce

    … intense with cutthroat competition. From giants like amazon, eBay, and Alibaba to start-ups like Boxed, Checkr, and Slack, it’s a tough market to compete in. Retail e-commerce sales in the U.S. are predicted to grow from 396.7 billion U.S. dollars in 2016 to over 684 billion US dollars in 2020. Although online sales still represent only a small…

    Marketing Technology Blogin Affiliate- 26 readers -
  • How to Use Storytelling to Strengthen Your Brand on Social Media

    … The idea of using a good story to engage an audience has been around as long as language itself, but it’s still an emerging concept in digital marketing. Successful companies have the ability to tell compelling stories that both reinforce their brand and boost sales. Telling your brand story in a way that will intrigue your audience is crucial…

    Rise to the Topin Social How To's- 66 readers -
  • 7 Creative Snapchat Tips to Improve Your Stories

    … and tell a story. In fact, you should do this. However, mix it up with some short photos, filters, different angles, different settings, or show something with the back-facing camera. It’s not hard to do and makes all the difference. Vary your snaps to keep your audience’s attention. #2: Get Creative and Play With Filters Snapchat is a creative…

    Social Media Examiner- 22 readers -
  • Why you need a signature story–maybe several of them

    …. If you haven’t written your signature story, use the guidelines here to get it done! Evoke emotions with a story One way to evoke emotions is with a story. The story can be specifically relevant to the product, but you should also have a signature story, one that shows your audience WHY you’re in business, why you want to help them. Your story…

    Ellen Finkelstein/ Change the World Marketing- 30 readers -
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