• How to Create a Killer Offer That Converts Like Crazy!

    … be short and punchy so long as they follow the formula above and pull the reader into the hero’s journey. More Copy Conversion Tips! 1) Create a Swipe File A swipe file can literally be a file folder where you print off great webcopy or where you rip out pages from magazines. Your swipe file should contain all of the best headlines, offers…

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