• How to structure a better brand story

      Do you know the essential element required for brand storytelling? Here’s a hint – it’s something novelists don’t have to worry about. Too often marketers miss a trick when preparing case studies, articles, media releases and blog posts about their company. If you’re producing content as part of your overall marketing strategy, here’s what you need to know to tell better stories.

      Sarah Mitchell/ Lush Digitalin Content How To's- 11 readers -
  • Why You Need to Utilize Brand-Driven Storytelling

    … that an increasing number of brands have placed greater emphasis on developing. “A good story makes you feel something and is universal,” explains Mark Truby, Ford Europe’s Vice President of Communications and Public Affairs. “They want to grasp your values and your commitment to excellence; be inspired and intrigued. Storytelling is the most powerful way…

    Growmapin Social Content- 25 readers -
  • Brand Journalism: How to write a good lede

    It’s easy to suck. Getting that first sentence right — finding the perfect words to capture the reader’s attention and hold it — can be tricky. For some of us, it’s a delicious challenge. Do I paint a picture or hit them with the facts? Do I metaphorically punch the reader in the gut? Or do I woo them into the story gently? For others, finding the right words to start an art ...

    Lush Digital- 28 readers -
  • How to Use Storytelling to Build a Sales Funnel

    … Sales funnels don’t have to be complicated, but you should take them seriously. Using storytelling to build a sales funnel can help your brand get noticed in a way that traditional, boring funnels don’t allow. This article will show you why you should use storytelling not only in your branding but also in your sales funnels. By doing so, you…

    Growmapin How To's- 22 readers -
  • Here’s Why National Geographic Rules Social Video

    … synonymous with powerful storytelling, incredible photography, and compelling messages. And now in the digital age, NatGeo has expanded its media empire even further, boasting over 140 million followers across all its social media accounts. The brand has also morphed into a dominating online video publisher on platforms like Instagram…

    ReelSEOin Social Facebook YouTube- 28 readers -
  • How to Use The Power of Storytelling to Connect With Your Audience

    …. Why storytelling is important In recent years, “storytelling” has become a buzzword in marketing and the corporate world. Stories are an integral part of our society and culture. You will find stories are everywhere – movies, books, news, media, music, religion. But did you know that this isn’t a new concept, and is as old as humanity? 90% of our…

    Jeffbullas's Blogin How To's- 19 readers -
  • 10 Pro Tips for Creating The Perfect Whiteboard Animation Video

    … to create the best whiteboard animation explainer video for your business! 1. Use the power of storytelling Nobody can resist a well told story. As human beings, we live for stories, we can’t help but be attracted to them. Use this power of attraction, and, instead of just trying to make a sale, tell a story – present your content using storytelling…

    Jeffbullas's Blog- 23 readers -
  • WWE’s Raw Ingredient to Video Smackdown Success: Epic Storytelling

    … videos and playlists feature sports entertainment, not competitive wrestling. WWE Videos = Entertainment And WWE’s talent aren’t referred to as “wrestlers.” They’re called “WWE Superstars” until they retire, and then they’re called “WWE Legends.” Hey, you wouldn’t call historical figures like John Henry an average railroad worker or fictional…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 30 readers -
  • Become a better brand writer with this top tip

    … Writing is one of those tasks a lot of people hate to do. They sit there staring at the blank page, unable to start, knowing what they want to say but unable to put it in words, finding ways to distract themselves, and getting themselves into a muddle. If that’s you, I have a neat trick to help you get started more confidently. It’s something I…

    Lush Digitalin Content- 23 readers -
  • 3 Museum Design Principles to Help Your Content Marketing

    … Museum content development and content marketing have one important principle in common: creating memorable experiences. Think back to the last time you visited a museum. Did you realize that you were walking through a three-dimensional version of the user experience you’re trying to create as a content marketer? Because that’s exactly what you…

    Content Marketing Institutein Content- 28 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 29 readers -
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