Storytelling

  • 6 Rules for Crafting Email Content That Connects

    … When it comes to email marketing content, engagement is everything. Your content must instantly connect with audiences, sustain that connection, and leave readers wanting to hear more from you. Following the six “rules” below will help you craft content that does just that. Make it useful The most important way to ensure your success…

    Movable Ink Blog- 8 readers -
  • Introducing ‘The Storytelling Edge’

    … Contently has a book coming out! You can order it here. And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” There was a picture of a three-year-old kid holding a big microphone…

    Shane Snow/ The Content Strategist- 11 readers -
  • 2017: The Year That Changed Everything in Online Video

    It's Nerf bow and arrow time! Special thanks to Nerf for sponsoring this video! ► Click HERE to get your own Dude Perfect Nerf Bow! http://bit.ly/DPNerfBow ► Click HERE to subscribe to Dude Perfect! http://bit.ly/SubDudePerfect ► Click HERE to watch our most recent videos! http://bit.ly/NewestDudePerfectVideos http://bit.

    ReelSEOin Facebook YouTube- 11 readers -
  • Why Every Salesperson Must Be a Master Storyteller

    … Storytelling has always been a passion of mine. It started way back in high school when I was the editor of the school paper. I even had a couple stints at a local Polish American newspaper and WIVB-TV in Buffalo, New York, before I graduated. These internships made me realize just how much I loved finding, writing, and telling stories. So…

    The IMPACT Blog- 11 readers -
  • 7 Inspiring Podcasts on Work, Leadership, & Life for Your Thanksgiving Travels

    … about 10 years ago. But that doesn't mean I want to leave you brave Turkey Day Road Warriors without inspiration as you chart your own journey home toward family, friends, loved ones, and tryptophan. To help you on your way, here are nine addictive podcast episodes across a wide range of topics: productivity, storytelling, leadership, UX, when life falls apart, time management, and everything in between. …

    The IMPACT Blog- 12 readers -
  • Why Storytelling Needs to Be at the Heart of Your Online Video Strategy

    One of the must-attend sessions at Advertising Week this year was “Storytelling Is Dead.” It was billed as a seminar by Raja Rajamannar, the Chief Marketing and Communications Officer of Mastercard, but I was expecting a wake. Hey, storytelling has been very, very good for me so, I wasn’t really looking forward to hearing some guy from a credit card company tell me that “Mast ...

    Greg Jarboe/ ReelSEO- 18 readers -
  • How to structure a better brand story

    … Do you know the essential element required for brand storytelling? Here’s a hint – it’s something novelists don’t have to worry about. Too often marketers miss a trick when preparing case studies, articles, media releases and blog posts about their company. If you’re producing content as part of your overall marketing strategy, here’s what you…

    Sarah Mitchell/ Lush Digitalin Content How To's- 11 readers -
  • Why You Need to Utilize Brand-Driven Storytelling

    … that an increasing number of brands have placed greater emphasis on developing. “A good story makes you feel something and is universal,” explains Mark Truby, Ford Europe’s Vice President of Communications and Public Affairs. “They want to grasp your values and your commitment to excellence; be inspired and intrigued. Storytelling is the most powerful way…

    Growmapin Social Content- 26 readers -
  • Brand Journalism: How to write a good lede

    … It’s easy to suck. Getting that first sentence right — finding the perfect words to capture the reader’s attention and hold it — can be tricky. For some of us, it’s a delicious challenge. Do I paint a picture or hit them with the facts? Do I metaphorically punch the reader in the gut? Or do I woo them into the story gently? For others, finding…

    Lush Digitalin Content How To's- 29 readers -
  • How to Use Storytelling to Build a Sales Funnel

    … Sales funnels don’t have to be complicated, but you should take them seriously. Using storytelling to build a sales funnel can help your brand get noticed in a way that traditional, boring funnels don’t allow. This article will show you why you should use storytelling not only in your branding but also in your sales funnels. By doing so, you…

    Growmapin How To's- 25 readers -
  • Here’s Why National Geographic Rules Social Video

    … National Geographic has existed for over 120 years, initially starting as a society of individuals interested in science, exploration, and adventure. The brand then developed into a media powerhouse, with the first edition of its magazine launching in 1888. Over the years, National Geographic (or NatGeo as it’s shortened to nowadays) has become…

    ReelSEOin Social Facebook YouTube- 30 readers -
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