Storytelling Marketing

  • Using Storytelling As a Marketing Tool

    … The power of storytelling is not a revolutionary idea -- people have been using storytelling to impart information and convey meaning since the dawn of humanity. But even though storytelling has a long history as a valuable communication technique, brands are recognizing that its potential as a marketing tool is magnified in the digital age…

    ROI Factor Blog- 15 readers -
  • Pouncing on Instagram’s ‘See Now, Buy Now’ Audience

    … This article was originally published on PerformanceIN.com. Facebook acquired Instagram in 2012, and since then, membership on the site has soared. It now has 400 million active users, with an average of 80 million photos posted every day. The level of engagement between brands and Instagram users has also exploded. According to Forrester…

    Acceleration Partners- 15 readers -
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