Storytelling Marketing

  • Using Storytelling As a Marketing Tool

    … The power of storytelling is not a revolutionary idea -- people have been using storytelling to impart information and convey meaning since the dawn of humanity. But even though storytelling has a long history as a valuable communication technique, brands are recognizing that its potential as a marketing tool is magnified in the digital age…

    ROI Factor Blog- 15 readers -
  • Pouncing on Instagram’s ‘See Now, Buy Now’ Audience

    … emotional, and at its best, it can tell stories that create loyal customers with one resonant image in mere seconds. Marketers and advertisers wishing to win users over are tailoring their campaigns to succeed on Instagram. Marketing messages and product descriptions are not the currency here; to pique the interest of a seasoned Instagrammer, your…

    Acceleration Partners- 15 readers -
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