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The power of storytelling is not a revolutionary idea -- people have been using storytelling to impart information and convey meaning since the dawn of humanity. But even though storytelling has a long history as a valuable communication technique, brands are recognizing that its potential as a marketing tool is magnified in the digital age.
… emotional, and at its best, it can tell stories that create loyal customers with one resonant image in mere seconds. Marketers and advertisers wishing to win users over are tailoring their campaigns to succeed on Instagram. Marketing messages and product descriptions are not the currency here; to pique the interest of a seasoned Instagrammer, your…
… that link. The more useful the link’s landing page is, the less likely a reader or editor is to pick out that link as part of a marketing strategy. For more information on developing quality content and valuable off-page SEO, read out full article in Business.com. The post Storytelling 101: What Defines Good Content for Off-Page SEO? appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …