Storytelling Strategies

  • Kleenex’s New Content Might Actually Make You Cry

    … Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges…

    The Content Strategistin Content- 15 readers -
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