Storytelling Techniques

  • 5 Ways to Use Storytelling in Your Social Media Marketing

    … of Storytelling from Facebook IQ, online storytelling on social media can have a direct impact on in-store purchases. As an experiment, Refinery29 tested Facebook ads that were sequenced like stories. Overall, the experiment yielded a 56% conversion lift and an 87% rise in view-throughs. Refinery29 also saw a 7% increase in in-store purchases…

    Social Media Examinerin Social- 33 readers -