Strategic Marketing

  • Advertising on Jerseys: Strategic Marketing Or Useless Clutter?

    …? I’ve never been a proponent of mass marketing for the sake of mass marketing, but I get it—big brands see an opportunity to get their name out there in the spotlight, and why not? Who can resist? But it’s not real-time marketing, certainly not data-driven and it’s not strategic marketing, either. And if the NBA adopts such a policy, it won’t…

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