Strategic Preferred Marketing Developers

  • Valentine’s Day: Nanigans Examines Facebook Costs per Click

    … With Valentine’s Day looming Saturday, social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, examined trends in costs per click for ads on the social network during the period around Valentine’s Day 2014. Nanigans found that Feb. 10 was the most expensive day during the period around Valentine’s Day last year…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • INFOGRAPHIC: Shift Q4 2014 Global Facebook Advertising Insights

    … percent, up from almost 3 percent in the third quarter of 2014. Auto also saw the lowest costs per click in the fourth quarter, but the lowest CPMs (cost per thousand impressions) went to telecommunications clients. Overall, the click-through trend was positive across most verticals, showing strong year-over-year growth, while CPC increased at a slower rate over the same period. Auto again had the strongest year-over-year growth with a CTR increase of more than 700 percent.…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • REPORT: Facebook Advertising, from Awareness All the Way Through to Sales

    … are hundreds of partner categories that suit needs for advertisers in any vertical. Native targeting: Facebook has 1,800 points of self-reported and observable user data that advertisers can use for better targeting. Based on preferences and lifestyle: Fans of competitors Interests Age Gender Location Life events (i.e. recently married, recently engaged…

    David Cohen/ AllFacebookin Social- 25 readers -
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