Strategic Preferred Marketing Developers

  • INFOGRAPHIC: Shift Q4 2014 Global Facebook Advertising Insights

    … percent, up from almost 3 percent in the third quarter of 2014. Auto also saw the lowest costs per click in the fourth quarter, but the lowest CPMs (cost per thousand impressions) went to telecommunications clients. Overall, the click-through trend was positive across most verticals, showing strong year-over-year growth, while CPC increased at a slower rate over the same period. Auto again had the strongest year-over-year growth with a CTR increase of more than 700 percent.…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • REPORT: Facebook Advertising, from Awareness All the Way Through to Sales

    …) Education level Connectedness to your page (fan versus friend of fan versus no connectedness at all) Based on usage: Type of operating system (i.e., iOS versus Android) Desktop versus mobile Type of Internet connection Lookalikes: Scale demand for products and services with lookalike modeling, a native Facebook capability allowing advertisers to find…

    David Cohen/ AllFacebookin Social- 25 readers -
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