Strategy

  • 5 Crucial Reasons to Include a Developer in Your Website Process

    … Ask yourself this question: As a marketer, when do you start consulting a web developer in your website design process? Or if you are a developer, when do you start being included? Is it in the brainstorming stage, in the wireframing stage, in the design stage, or none of the above? If you answered none of the above, then you’ve got some…

    The IMPACT Blog- 9 readers -
  • How to Run a Successful Facebook Contest: Ideas, Tips, and Examples

    … percent of content marketers say interactive content (like polls, contests, quizzes, and so on) grabs readers’ attention more effectively than static content. It’s not surprising, then, that half of content marketers are using contests as a component of their marketing strategy. An engaging Facebook contest can be an effective way to capture…

    Hootsuitein Social How To's- 13 readers -
  • 3 Misconceptions Ruining Your Website [INBOUND 2017 Sneak Peek]

    … In January 2015, IMPACT was a budding HubSpot partner on a mission: to help people and their organizations succeed, and we were looking for a way to collaborate with other marketing pros, give leads the opportunity to experience our team’s expertise, and interact with the greater inbound marketing community. That’s when our team came up…

    The IMPACT Blog- 8 readers -
  • 7 INBOUND 2017 Sessions You Need to Register for Right Now!

    … In just a few short weeks, I'll be heading up the east coast on a train bound for Boston, as part of my fourth trip to HubSpot's annual INBOUND conference. In addition to enjoying a blissful week of not having to walk either of my little dog monsters (with half-hearted apologies to my husband), I will be spending four full days learning…

    The IMPACT Blog- 16 readers -
  • How to Set Up a Successful YouTube Channel [Infographic]

    … Many people think that starting a YouTube Channel and getting millions of subscribers are easy things to accomplish. This also goes along with the belief that every channel leads to high profit and earnings with little effort. Both couldn't be farther from the truth. Where yes, YouTube has become an industry more than just a website, the idea…

    The IMPACT Blogin Social- 15 readers -
  • 5 Amazing Article Sharing Sites That Boost Reputation

    … With thousands of articles available on the Internet, creating quality content is essential and getting it in front of as many people as possible is key. While the Internet has made it extremely easy for companies to create and publish quality content, it has also made it easier to share content with your friends, peers, or followers. Sharing…

    The IMPACT Blog- 13 readers -
  • Off Page SEO Strategies You Should Start Building Today

    … One incredibly common misconception about SEO is that SEO is just about keywords and content strategy on a website. What’s important to keep in mind is that search engine optimization isn’t there for just human eyes, but mainly for the eyes of a search engine. Those engines aren’t looking at just the content – they’re looking at what other pages…

    AuthorityLabsin Paid Search SEO- 16 readers -
  • 7 INBOUND17 Sessions We Can't Wait to See

    … In just a few short weeks, I'll be heading up the east coast on a train bound for Boston, as part of my fourth trip to HubSpot's annual INBOUND conference. In addition to enjoying a blissful week of not having to walk either of my little dog monsters (with half-hearted apologies to my husband), I will be spending four full days learning…

    The IMPACT Blog- 15 readers -
  • 5 Tactful Ways to Get More Views on Your Facebook Videos

    … Organic reach on Facebook becomes increasingly difficult to get day after day. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. However, despite all these users and all this content, why is it that only 45% of marketers think that their Facebook efforts are effective? Perhaps we haven’t given…

    The IMPACT Blogin Social- 12 readers -
  • Should happy employees be your next marketing tactic?

    …, for example showing employee interactions, social events, examples of organisational culture, internal projects and organisational opportunities, clearly demonstrate employee satisfaction without seeming forced or staged. A lot can be done not just through your social media marketing but also through your content marketing strategy to promote employee…

    Lush Digitalin Social Content- 20 readers -
  • You Can't Be An Agile Marketer Without This One Tool.

    … When you have it at your fingertips and can make informed decisions, data is a powerful thing. Without it, you’re not really being agile. We’ve been wrestling with how to be more data-driven in our agile marketing approach for about a year now, as have been many agile marketers we’ve spoken to. Fortunately, we finally found the missing link…

    The IMPACT Blog- 20 readers -
  • The One Thing You NEED to Do at INBOUND 2017

    … Woot! It’s that time of year again. It seems like just a few months ago the greatest marketing minds from around the world descended on Boston, but already, INBOUND 2017 is right around the corner…

    The IMPACT Blog- 15 readers -
  • How You Can Take Advantage of HubSpot's New Sigstr Integration

    … With so many digital marketing tools out on the market, sometimes it can be most effective to combine their powers to get the best results. Luckily HubSpot has been stepping up their integration game, making more and more native integrations available in the past few months. In 2017, HubSpot has added about 18 integrations so far including…

    The IMPACT Blogin EMail How To's- 17 readers -
  • 7 Must-Watch TED Talks to Help Marketers Boost Creativity

    … have a solid, actionable strategy (i.e. Mapping out the step-by-step plan for building the sandcastle.) Execute your idea (i.e. Build the refined sandcastle.) It seems simple, but Kulash emphasizes the importance of thinking over execution. Follow these steps—and play in your own “sandbox”—to find your own great ideas. 2. Four lessons…

    Hootsuite- 16 readers -
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