Strategy

  • 15 Qualities We Want When Hiring a Web Designer or Developer

    … If you are looking for your company to not only be the best in marketing but in design and developement, don’t short-change yourself when hiring for your creative team. Don’t just hire any old designer or developer because you need to get someone in the door. You need to hire strategically and with the long-run in mind. …

    The IMPACT Blog- 12 readers -
  • Advanced SEO Techniques to Improve Your Site Traffic

    … Understanding and meeting your target audience’s needs can considerably increase your site’s traffic and your overall conversion rate. Evidently, there are thousands – or even millions – looking for your website, even if you do not know it. It is your job to help them look for your site in an easier and more efficient manner, and the only way…

    SEO Hacker Blogin SEO- 16 readers -
  • How HubSpot's "Junk Marketing Leads" Helped it Go Public

    … A lot of inbound marketers find themselves in this situation: They get notice of a new lead that makes them all excited. They can't wait to click the contact record and find out who it is. So, they go over to their HubSpot portal, pop open that record and then hang their head in disappointment seeing it’s someone not even remotely qualified…

    The IMPACT Blogin How To's- 14 readers -
  • A Day in the Life of an Expert Social Media Ads Manager

    … by running ads on the platforms where you get the most organic engagement, and build your strategy from there. Monitor your campaigns closely. As Maheux says, one of the biggest mistakes you can make is not keeping a close eye on how your ads are performing. If you quickly end an ineffective campaign, you save money which you can then put…

    Hootsuitein Social- 12 readers -
  • Marketing Automation: What it is & Why it’s Important for Your Success

    … If you’re a business owner or a CMO, you know how hectic work days can get. Back-to-back meetings, ensuring your team is on track to meet their goals for the quarter, double checking your new Facebook campaign (that’s going live in the next 20 minutes), and the list goes on. It can be difficult to balance everything you need to do while also…

    The IMPACT Blog- 17 readers -
  • Advertising on Tumblr: A Quick Guide for Marketers

    … but maintain the look and feel of organic content. For example, television network FX developed a Tumblr Sponsored Posts campaign to promote their new show. They created “editorial content including GIFs, illustrations, and original photography that aligned with the brand’s messaging strategy.” The campaign was a success, with FX’s follower count…

    Hootsuitein Social- 10 readers -
  • How to Make Attending a Marketing Conference Affordable

    … How many conferences are you attending this year? Depending on who you ask here at IMPACT, there are some team members that might be on their fourth or fifth. So, how do you fit all of those amazing marketing events and conferences into your budget for the year? Let me tell you, it can be a hard feat to overcome, when you’re considering travel…

    The IMPACT Blog- 11 readers -
  • How to Use Reddit for Fast (and Accurate) Market Research

    … With 50,000 niche communities and 250 million unique monthly visitors, Reddit is packed with potential customers talking about brands and products. In this post, you’ll learn a simple process for using Reddit to conduct market research. As you’ll see, Reddit can help you observe what people really think about your industry and products, reveal…

    Hootsuitein Social How To's- 13 readers -
  • Measuring the Unmeasurable and the Future of Social Data

    … Will McInnes, the CMO of Brandwatch, shared insights at Connect via Hootsuite on how social intelligence can be used to capture potential customers early in the buyer journey. Afterward, we sat down with him to learn more about social listening, measurement, and the impact social can have on marketing strategy. Q&A with the CMO of Brandwatch…

    Hootsuitein Paid Search- 17 readers -
  • The Future of Artificial Intelligence in Marketing [IMPACT Live Video]

    … The robots are taking over. But contrary to what Hollywood would have us believe, this isn’t a bad thing -- especially not for marketers. This August, marketing and sales leaders like yourself are descending on Hartford, CT for IMPACT Live 2017 and, among other things, artificial intelligence (AI) is going to be a hot topic. One of the leading…

    The IMPACT Blog- 17 readers -
  • Managing Remote Employees: 6 Tips for Working Together Even Time Zones Apart

    … Managing employees is never easy, but managing employees who aren’t even in the same room can be a whole different ball game. Consider some of the most common questions people have about managing remote employees: “How do I tell if my remote employees are actually working?” “How can we make sure our remote employees feel part of the culture…

    The IMPACT Blog- 13 readers -
  • 7 Common Video Marketing Mistakes Every Brand Must Avoid

    … I’m sure you’ve heard it time and time again, but it’s important - incorporating video into your overall marketing strategy is an absolute necessity. But like most things we need in life, it doesn’t always come easily. With that being said, you can no longer avoid video marketing, in fact, you should embrace it. Reports suggest by 2019 80…

    The IMPACT Blog- 9 readers -
  • Now and Later: 3 Ways to Shape Company Culture Over Time

    … In what was arguably David Foster Wallace’s most famous speech, he told a story of two young fish who encounter an older fish as they’re swimming along one day. The older fish asks them how the water is. Puzzled, one of the younger fish asks the other what water is. The takeaway? “The immediate point of the fish story is that the most obvious…

    Erik Emanuelli/ NoPassiveIncome.com- 12 readers -
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