Strategy

    • A Social Media Audit Template and Guide for Marketers

      Conducting a social media audit is a key part of a social media marketing plan. This assesses how well your current social media use works for you. There are a number of different steps involved in this process, so we have put together a social media audit template to help you conduct your first (or second, or third…) one more efficiently.

      Hootsuitein Social- 24 readers -
    • 8 Simple Ways to Generate Leads With Social Media

      Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information.

      Hootsuitein Social- 25 readers -
  • 6 Simple Ways to Lower the Cost of Your Facebook Ads

    … Have you ever been blown away by how easy it is to blow through your social media budget before you know it? This is particularly true if you’re running a lot of Facebook ads that aren’t intentionally optimized to have the lowest cost per click (CPC) possible. A lot of businesses and marketers don’t realize that you don’t have to sacrifice…

    Hootsuitein Social- 9 readers -
  • 8 Influencer Strategies for Retail Brands to Boost Sales

    … leads flowing into your sales funnel. Decision – Through product reviews and recommendations, influencers drive conversion and increase sales. Adoption – Influencers create positive brand sentiment as a trusted source to their following. Advocacy – Through digital word-of-mouth, influencers inspire their followers to share your brand’s content…

    Simply Measuredin Social- 8 readers -
  • B2B SMS Marketing: Easy & Effective Tips for HubSpot Users

    … Competition is everything when it comes to managing and growing your business. You want to be bigger, better, and more attractive than the company who’s doing the same thing as you, right? I mean, that’s the big picture, but, in the words of Gary V - “You really should focus on putting yourself out of business instead of worrying about what your…

    The IMPACT Blog- 16 readers -
  • Land Your Dream Job in Social Media: Resume Template, Tips, Resources

    … a resume template—to help you land a social media job. Table of contents A step-by-step guide to landing a job in social media Social media resume tips Social media resume templates Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite. A step-by-step guide to landing a job…

    Hootsuitein Social- 12 readers -
  • How to Make an Animated Gif in Seconds

    … There are few communication methods with the ability to so perfectly describe your mood, situation, and even internal monologue as the GIF does. From memes to promotional messages and social media, GIFs are infiltrating our daily personal and professional conversations, and as a marketer, you should be taking advantage. It only takes seconds…

    The IMPACT Blog- 9 readers -
  • How to (Really) Get Thousands of Free YouTube Subscribers

    … searching in Google or via YouTube’s search bar. Pinterest is also a visual search engine, making it a perfect match for your YouTube strategy. Not every business or brand is right for Pinterest. To determine whether your customers live on Pinterest download our helpful audience worksheet. Hire a designer to turn a few of your best YouTube videos…

    Hootsuitein Social- 13 readers -
  • The 5 Key Ingredients of a Perfect Facebook Post

    … No two Facebook posts are created equal. Of the many ingredients that go into each one—visuals, compelling copy, headlines, and timing—there are countless variations. There is no perfect Facebook post, but there is such a thing as a perfect Facebook post for your brand. To find out what goes into a successful Facebook post, I spoke…

    Hootsuitein Social- 13 readers -
  • Content Marketing Strategy: When ignorance is bliss

    … with an agency, this kind of ignorance in your content strategist is particularly important. Separate content marketing strategy from content production Is the person writing your content marketing strategy developing a plan that makes the most sense to your business or to theirs? A lot of content agencies offer free strategies. They do this because…

    Sarah Mitchell/ Lush Digitalin Content- 12 readers -
  • How to Create a Case Study (+ Free Case Study Template)

    … There is a difference between learning how to create a case study and learning how to create a case study that is memorable. That persuades. That sings from the rooftops, “Just look at these results — you know you want to work with us!” Unfortunately, many of the case studies I’ve read are boring, self-aggrandizing, and uninspiring. That’s…

    The IMPACT Blogin How To's- 10 readers -
  • A/B Testing on Social Media: How to Do it with Tools You Already Have

    … A/B testing as a marketing strategy goes way back to the days before the internet even existed, when direct mail marketers used it to conduct small tests on a tiny fraction of their contact lists before committing to the massive cost of printing and mailing a campaign. It was a time-consuming process, since they had to start their tests many…

    Hootsuitein Social How To's- 15 readers -
  • 43 Marketing Books You Need to Read

    … Like we always say, reading is still the best way to learn and stay on top of the marketing industry. With so many digital resources out there (including The IMPACT Blog, of course), it's easy to forget about a good, old-fashioned book, but we won't let that happen! Below we highlight 43 of our favorite marketing books; including titles from…

    The IMPACT Blog- 11 readers -
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