Strategy

    • How One University Used Social Media to Raise $28M in a Single Day

      Attributing revenue to social media is a big challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign. In 2017 they raised $28.2 million in single day—$10 million more than their single-day campaign in 2016. They also increased support from international donors by 87 percent.

      Hootsuite- 16 readers -
    • How to Build a Social Media Sales Funnel That Sells

      How do you make strangers trust you enough to buy your product? A long time ago in a century far away, a marketer named Elias St.Elmo Lewis came up with a brilliant answer. His theory was that you could turn strangers into raving customers with a “funnel”: a series of steps the customer follows, each one leading them closer to purchasing your product.

      Hootsuitein Social How To's- 15 readers -
    • Get the Latest Insights and Trends for Online Video [Exclusive Report]

      As social video continues to thrive, more publishers, media companies and influencers are taking advantage of the medium as a means to reach and engage with consumers and fans. Choosing the right strategy for your video distribution is now more important than ever, but how do stakeholders keep up with the key trends in the new video ecosystem? In a brand new report from Tubu ...

      Carla Marshall/ ReelSEOin YouTube- 24 readers -
  • How to Professionally (and Safely) Conduct Company Layoffs

    … There might be nothing more difficult in the business world than conducting layoffs. Not only can laying off employees cause emotional stress, the process can be fiscally detrimental to individuals and families. However, there are still some practices that are better than others when it comes to cutting your staff. These are some tips for how…

    Erik Emanuelli/ NoPassiveIncome.com- 9 readers -
  • Content Marketing: Is the Isentia fail worth the worry?

    … Content marketing is dead, or at least that’s what the popular advertising press in Australia would have you think. Last week Isentia announced they were exiting the content marketing business, just two years after negotiating a colossal $48 million purchase price for King Content and three months after dumping the King Content brand. I say good…

    Sarah Mitchell/ Lush Digitalin Content- 9 readers -
  • Tips to Make Your Blog a Traffic Driving Machine

    … Blogs are one of the best traffic driving sources there is for websites. Posts show up in search results left and right, helping introduce new websites to users all of the time. They’re simple traffic drivers, low cost, and easy to maintain. You just simply need to write a handful of paragraphs, publish them in a blog post, share the post across…

    AuthorityLabs- 10 readers -
  • How to Create a Successful Customer Retention Plan

    … talked to my client every other week, I wasn’t truly listening to them. I didn’t hear their concerns with our marketing strategy or that she was under a lot of pressure and stress from her department lead. As most business owners have learned, it costs 6-7x more to acquire a new customer than it does to retain one. So, how can we ensure we keep our customers around? Below, I’ll walk you through my tried-and-true customer retention steps from lessons I’ve learned over the years. …

    The IMPACT Blogin How To's- 14 readers -
  • Creator's Block #45 [Podcast]: Why the Word "Expert" Sucks

    … Every two weeks, Jessie-Lee, Marcella, and I meet to brainstorm ideas for the podcast. Sometimes, we come up with topics based on questions we've been asked or common challenges we've seen just doing our jobs. But then there are those times when one of us comes to the virtual table and says, "Guys, this is what I need to talk about this week…

    The IMPACT Blog- 11 readers -
  • You're Killing Your Message with These Words. Here's How to Fix it.

    … Earlier this week, Jessie-Lee, Marcella, and I got together to record an episode of the Creator's Block podcast, during which we talked about the word "expert." More specifically, Jessie-Lee's personal beef with the word. (Don't worry. I'm not spoiling the episode -- which will be available soon. But it has inspired the related rant that follows…

    The IMPACT Blogin How To's- 11 readers -
  • How Asking Questions Can Avoid $10K Mistakes & Build Better Relationships

    … Many people possess the innate ability to simply carry a conversation and ask questions relevant to the person they’re speaking to. For others, developing these skills takes practice. But if I’ve learned anything in my life, it’s that knowing how to ask powerful questions will change your life, both personally and professionally. Let me share…

    The IMPACT Blog- 12 readers -
  • Stop Sending Bad Sales Emails to Your Prospects. Here’s How.

    No one wants to be considered a “spammer.” The word is equivalent to an assassination of character in digital marketing. We’re all just trying our best to meet daily prospecting goals and close deals, etc., but is it really your “best” if the majority of these emails go unanswered? What if you’re approaching email with the wrong mindset? The av ...

    The IMPACT Blog- 18 readers -
  • The Best Equipment for Getting Started with Business Video

    … If you're trying to wrap your head around getting started with business video you're in the right place. We're going to discuss what equipment we recommend to get started, as well as, general principles for shooting through that initial video learning curve…

    The IMPACT Blog- 8 readers -
  • IMPACT Elite: Where The Sharpest Minds in Marketing Are Hanging Out

    … So, something amazing is happening on Facebook right now. No kidding. This past summer, we created a buzzing marketing community called IMPACT Elite on Facebook, and the conversations, connections, and inspiration coming out of it have already surpassed our greatest expectations…

    The IMPACT Blog- 18 readers -
  • 10 Statistics to Help Improve Your SaaS Company’s Content Marketing Strategy [Infographic]

    … Is your SaaS content marketing strategy not performing as well as you want it to? If so, you might be missing key elements that can help you stand out amongst your competitors. Content marketing is no longer about how many articles you’re producing, but rather the quality and relevance of that content, and surprisingly, only 32% of B2B marketers say they have a documented content marketing strategy. …

    The IMPACT Blogin Content- 11 readers -
  • How to Get Verified on Facebook: A Step-by-Step Guide

    … Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform. The gray or blue verified badge lets your audience know you’re authentic and helps your page show up higher in search results so potential customers can easily find your business…

    Hootsuitein Social How To's- 6 readers -
  • I Tried Instagram Automation (So You Don’t Have To)

    … Type “How to get more Instagram followers” into Google search and you’ll find a lot of media and blogs, including our own, offering tips and tricks for how to grow your community. You’ll also probably find a lot of content about paying for new followers. Most people see these as the only two options for succeeding at Instagram: figure it out…

    Hootsuitein Social- 36 readers -
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