Strawberry Shortcake

Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products. The Strawberry Shortcake properties also include a toy line of the character's friends and pets.
Posts about Strawberry Shortcake
  • The Un-Checkbox Approach to Content Marketing

    … of those love him, but Honda threw caution to the wind and let him star in their latest commercial. While they are hedging their bets with other commercials starring Jem, Strawberry Shortcake, Gumby, and Stretch Armstrong, none are designed for mass appeal. Instead, they're taking advantage of random affinities that can help consumers feel deeply…

    Moz Blogin Content- 13 readers -
  • American Greetings Leverages Nostalgia With Crowdsourcing Effort

    … Shortcake projects. Winning videos will be used during the holiday season across all Care Bears and Strawberry Shortcake online properties and social channels. In addition, videos may also run as ads on consumer parenting sites. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Steve Hall/ Marketing Land- 16 readers -
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