Strawberry Shortcake

Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products. The Strawberry Shortcake properties also include a toy line of the character's friends and pets.
Posts about Strawberry Shortcake
  • The Un-Checkbox Approach to Content Marketing

    … it. They're stretching a little beyond those charming Isaiah Mustafa commercials and into Old Navy territory (please make it stop), but it just might work. Name recognition is everything In 2008, hipster author Tao Lin plastered New York City with stickers that read "Britney Spears" in bold black and white. Weird fan geek moment? Actually…

    Moz Blogin Content- 13 readers -
  • American Greetings Leverages Nostalgia With Crowdsourcing Effort

    … American Greetings is hoping to reinvigorate its Care Bears and Strawberry Shortcake brands. The company has launched a video project which aims to stir up nostalgia among parents who will, the brand hopes, pass on their wonderful memories to today’s small children Working with Tongal, a community creativity site, American Greetings is asking…

    Steve Hall/ Marketing Land- 17 readers -
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