Strawberry Shortcake

Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products. The Strawberry Shortcake properties also include a toy line of the character's friends and pets.
Posts about Strawberry Shortcake
  • The Un-Checkbox Approach to Content Marketing

    … Blog is that our readers like actionable posts. I'm glad we know our audience that well. But we're also not going to sit back and decide that means a theoretical post won't do well because the numbers say actionable=popular. In fact, this post isn't especially actionable (unless that action is "go back and think about what you're doing…

    Moz Blogin Content- 17 readers -
  • American Greetings Leverages Nostalgia With Crowdsourcing Effort

    … American Greetings is hoping to reinvigorate its Care Bears and Strawberry Shortcake brands. The company has launched a video project which aims to stir up nostalgia among parents who will, the brand hopes, pass on their wonderful memories to today’s small children Working with Tongal, a community creativity site, American Greetings is asking…

    Steve Hall/ Marketing Land- 23 readers -
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