Strawberry Shortcake

Strawberry Shortcake is a licensed character owned by American Greetings, originally used in greeting cards and expanded to include dolls, posters, and other products. The Strawberry Shortcake properties also include a toy line of the character's friends and pets.
Posts about Strawberry Shortcake
  • The Un-Checkbox Approach to Content Marketing

    … of those love him, but Honda threw caution to the wind and let him star in their latest commercial. While they are hedging their bets with other commercials starring Jem, Strawberry Shortcake, Gumby, and Stretch Armstrong, none are designed for mass appeal. Instead, they're taking advantage of random affinities that can help consumers feel deeply…

    Moz Blogin Content- 11 readers -
  • American Greetings Leverages Nostalgia With Crowdsourcing Effort

    … American Greetings is hoping to reinvigorate its Care Bears and Strawberry Shortcake brands. The company has launched a video project which aims to stir up nostalgia among parents who will, the brand hopes, pass on their wonderful memories to today’s small children Working with Tongal, a community creativity site, American Greetings is asking…

    Steve Hall/ Marketing Land- 15 readers -
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