• Navigating the new waters of live content

    … tools. Don’t feel that you need to cover the same event in all of your channels. As with any social media content, give people a reason to follow you in multiple places by developing varying content that makes sense and is optimized for each channel. Be flexible. Snapchat is all about quick, live, organic, unproduced content, while Instagram has…

    Marketing Landin Social Content Facebook- 15 readers -
  • ConvertMedia launches DIY tool for standalone video ads

    … Outstream video ad SSP (supply-side platform) ConvertMedia is out today with what it describes as the first do-it-yourself tool for standalone video ads. Ads in a video clip, such as a pre-roll ad at the beginning, are described as in-stream, while standalone video ads that are not in a video clip and can appear anywhere on the screen are out…

    Marketing Landin Display- 17 readers -
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