Street Bytes

    • The Place of Newspapers in the Local Marketing Ecosystem

      In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hard to believe we are already winding down July.

      Street Fightin EMail- 26 readers -
    • Can Yelp Extend Its Moment in the Sun?

      In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Well, Mike, we have officially entered the dog days of summer.

      Street Fightin Google Facebook- 14 readers -
  • Google’s Product Bid for DIY Wallet Share

    … for more advanced markets, I agree. But Google has been on a tear this past month in the DIY realm. Three major product rollouts in a 30-day span; Websites, Posts and now SMS messaging. And Google only needs uptake on one of them to get a chance to sell Adwords Express. I see Advanced Adwords reselling as the vulnerable product. David: Well, and now…

    Street Fightin Paid Search SEO Google- 16 readers -
  • Making Sense of Posts in Google’s SMB Product Portfolio

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: Rode my bike into work today…

    Street Fightin SEO Google- 22 readers -
  • Understanding Facebook’s Place as a Small Business Marketing Vehicle

    … willingness to use but the often low reported return on spend. Do you have a sense of why that is? Do you think it a function of the surveys or of SMB expectations and behaviors? David: Facebook has rightly taken a prime position in the marketing toolkit for business owners. As social media has fragmented, it remains the most frequently-used player…

    Street Fightin Social Facebook- 16 readers -
  • The Current State of Google Maps — Fake News, Fake Reviews

    …. You and I would have sold them short years ago. I see them totally caught between the boutique side of things and unable to scale fast enough to get out of Google’s and Facebook’s way. David: Well, yes. I’m probably as harsh a Yelp critic as anyone, but let’s set Yelp aside for now and focus on Google. I’ve been following with great interest…

    Street Fightin SEO Google- 17 readers -
  • Constructing the Enterprise Priority List for Local Search

    … to consider Phoenix or Denver as their next destination. Mike: Your discouragement is unlikely to deter them much if at all. David: I’m under no illusion, but it’s worth a shot… Mike: A reader asked that we talk about enterprise and local. What say we talk about the evolving local practices that we are seeing there? David: Sounds good. I’m working…

    Street Fightin SEO Google- 18 readers -
  • Frustration With Digital Marketing Vendors Boils Over for One SMB

    … things. His story of frustrations and ill-spent money so resonated for me that I took the time to track him down and talk with him. When you pitted his (digital marketing) naivete against the sales tactics of the companies selling local search over the phone, bad things were bound to happen. What was your takeaway? David: Well, I had a number…

    Street Fight- 25 readers -
  • The Coming DIY Cataclysm

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Happy to be back for our first…

    Street Fight- 15 readers -
  • Why Google Is Becoming the ‘New Homepage’ for SMBs

    … to a targeted view of achieving authority on the sites that Google uses as reference points. This will allow them to do well in current reality of local search but also position themselves for the coming reality of voice, whenever it gets here. David: Definitely agree with that. Success in the Knowledge Panel era of today will beget success…

    Street Fightin Google- 24 readers -
  • How Does Google Determine the Authority of Local Entities?

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, sorry for the longer…

    Street Fightin Google How To's- 13 readers -
  • Apple Gets Into Position for the Voice Search Revolution

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, so far in 2017, we’ve…

    Street Fight- 20 readers -
  • Making Sense of Amazon’s Push Deeper Into Local

    … the Apple and Google models in terms of the app “Echosystem.” Echo has the largest market share of any voice assistant hardware, which attracts developers (over 7,000 already), whose products make the voice assistant more compelling, which attracts even more consumers, and the virtuous cycle continues. Amazon needs neither advertising revenue nor…

    Street Fight- 26 readers -
  • Is There an SMB Analytics Market? And If So, What Should It Measure?

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Well, Mike, 2016 is in the books…

    Street Fight- 38 readers -
  • What Is the Essential Digital Marketing Bundle for Local Businesses?

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, feels to me like it’s…

    Street Fight- 13 readers -
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