Street Bytes

    • How Far Can Google Local Services Expand?

      In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hope you had a Happy Thanksgiving, Mike.

      Street Fightin Google How To's- 10 readers -
    • Google Websites — To Infinity and Beyond?

      In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, a very groggy morning to you from San Francisco.

      Street Fightin Google- 16 readers -
  • Cultural Shifts Underlines Google’s Local Enterprise Play

    … is a must-visit. You and I were lucky enough to be invited here for the annual SIINDA MediaTech conference, which I’m excited to experience for the first time. I thought we might take a little deeper background dive in this column on the topic of your upcoming talk, for those who are going to miss it back home. Mike: I am looking at Google…

    Street Fightin Google- 10 readers -
  • The Impending HTTPstrophe — And What it Means for Local Businesses

    …: Google is rapidly moving towards a time when HTTPS will be an absolute necessity for websites. As you mention, as soon as this month if an http:// website contains any input field, users will start getting scary security messages. From Google’s announcement: “Passwords and credit cards are not the only types of data that should be private. Any…

    Street Fightin Google- 11 readers -
  • The New ‘Location, Location, Location’ in Retail

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Mike, I’m looking forward…

    Street Fightin SEO- 19 readers -
  • The Fallacy of Google’s “Micro-Moment” Positioning

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hope your summer…

    Street Fightin Google- 17 readers -
  • Can Yelp Extend Its Moment in the Sun?

    … really seemed to like the Eat24 asset sale (and with good reason — a $150 million profit in two years). Summer has been a nice moment in the sun for Yelp. Perhaps they should pivot into the SaaS-flipping business. It seems to be a far more successful channel for them than actually selling to small businesses? Mike: They seemed to have created…

    Street Fightin Google Facebook- 17 readers -
  • The Place of Newspapers in the Local Marketing Ecosystem

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hard to believe we…

    Street Fightin EMail- 27 readers -
  • Google’s Product Bid for DIY Wallet Share

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hope you had a great…

    Street Fightin Paid Search SEO Google- 19 readers -
  • Making Sense of Posts in Google’s SMB Product Portfolio

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: Rode my bike into work today…

    Street Fightin SEO Google- 23 readers -
  • Understanding Facebook’s Place as a Small Business Marketing Vehicle

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Well, Mike, I write to you from…

    Street Fightin Social Facebook- 16 readers -
  • The Current State of Google Maps — Fake News, Fake Reviews

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Mike, this month it seems like…

    Street Fightin SEO Google- 18 readers -
  • Constructing the Enterprise Priority List for Local Search

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: I actually started riding my…

    Street Fightin SEO Google- 18 readers -
  • Frustration With Digital Marketing Vendors Boils Over for One SMB

    … their Facebook Page as their website. When the two gorillas are both reinforcing the wrong message–which, to be fair, the SMB may not even be aware of–it’s even harder for the right message, delivered by a well-intentioned salesperson, to resonate. Mike: Yikes… That is a paradox that we are seeing even in large clients. They don’t fully understand why…

    Street Fight- 25 readers -
  • The Coming DIY Cataclysm

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Happy to be back for our first…

    Street Fight- 15 readers -
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