Street Bytes

    • The Impending HTTPstrophe — And What it Means for Local Businesses

      In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: We are in the “wilds” of Minnesota at a GetFiveStars team meeting.

      Street Fightin Google- 11 readers -
  • The New ‘Location, Location, Location’ in Retail

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Mike, I’m looking forward…

    Street Fightin SEO- 18 readers -
  • The Fallacy of Google’s “Micro-Moment” Positioning

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hope your summer…

    Street Fightin Google- 17 readers -
  • Can Yelp Extend Its Moment in the Sun?

    … really seemed to like the Eat24 asset sale (and with good reason — a $150 million profit in two years). Summer has been a nice moment in the sun for Yelp. Perhaps they should pivot into the SaaS-flipping business. It seems to be a far more successful channel for them than actually selling to small businesses? Mike: They seemed to have created…

    Street Fightin Google Facebook- 17 readers -
  • The Place of Newspapers in the Local Marketing Ecosystem

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hard to believe we…

    Street Fightin EMail- 27 readers -
  • Google’s Product Bid for DIY Wallet Share

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hope you had a great…

    Street Fightin Paid Search SEO Google- 19 readers -
  • Country Mouse vs. City Mouse: One Size Does Not Fit All in the SMB Digital Market

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: You are in Central Time Zone and I am in Pacific… a real role reversal this week.

    Street Fight- 19 readers -
  • Making Sense of Posts in Google’s SMB Product Portfolio

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: Rode my bike into work today…

    Street Fightin SEO Google- 23 readers -
  • Understanding Facebook’s Place as a Small Business Marketing Vehicle

    … willingness to use but the often low reported return on spend. Do you have a sense of why that is? Do you think it a function of the surveys or of SMB expectations and behaviors? David: Facebook has rightly taken a prime position in the marketing toolkit for business owners. As social media has fragmented, it remains the most frequently-used player…

    Street Fightin Social Facebook- 16 readers -
  • The Current State of Google Maps — Fake News, Fake Reviews

    …. You and I would have sold them short years ago. I see them totally caught between the boutique side of things and unable to scale fast enough to get out of Google’s and Facebook’s way. David: Well, yes. I’m probably as harsh a Yelp critic as anyone, but let’s set Yelp aside for now and focus on Google. I’ve been following with great interest…

    Street Fightin SEO Google- 18 readers -
  • Constructing the Enterprise Priority List for Local Search

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: I actually started riding my bike to work… a sure sign that it i ...

    Street Fight- 18 readers -
  • Frustration With Digital Marketing Vendors Boils Over for One SMB

    … things. His story of frustrations and ill-spent money so resonated for me that I took the time to track him down and talk with him. When you pitted his (digital marketing) naivete against the sales tactics of the companies selling local search over the phone, bad things were bound to happen. What was your takeaway? David: Well, I had a number…

    Street Fight- 25 readers -
  • The Coming DIY Cataclysm

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Happy to be back for our first…

    Street Fight- 15 readers -
  • Why Google Is Becoming the ‘New Homepage’ for SMBs

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, great to talk to you…

    Street Fightin Google- 24 readers -
  • How Does Google Determine the Authority of Local Entities?

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, sorry for the longer…

    Street Fightin Google How To's- 13 readers -
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