Street Culture

    • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

      Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president of communications.

      Street Fight- 24 readers -
    • Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

      David Pachter put years of consideration into the creation of Nashville-based JumpCrew, a social marketing and sales company for local businesses. Pachter is JumpCrew’s executive chairman of the board, co-founder, and leading investor in the most recent funding round. He says that as companies grow, especially at a fast pace, culture that promotes individual achievement can be diluted.

      Street Fight- 23 readers -
  • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

    … Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast…

    Street Fight- 13 readers -
  • Street Culture: How Placeable Employees Own the Company’s Culture

    …,” Kaufman says. Kaufman expects workers — especially millennials — to job-hop. But even so the company offers a number of perks, including membership stock shares making each employee an equity owner — which means that Kaufman has written at least one check to a leaving employee for upwards of $60,000. “That’s the kind of tactical ownership that we’re…

    Street Fightin How To's- 8 readers -
  • Street Culture: Threads Touts Holistic Understanding of Employees to Grow Culture

    … Sean Abbas, co-founder and president of culture-measuring software company Threads, has two main points to make about about company culture: The first is that the standard metric for measuring employee performance — where everything is rated with a number and then they’re all averaged together — is inherently flawed. The second…

    Street Fight- 11 readers -
  • Street Culture: Why Lunch Is a Big Deal at Euclid Analytics

    … Lunch is an important ritual at Euclid Analytics, a digital marketing data and analytics company based in San Francisco. At six years old with about 40 employees, the company is currently in a growth phase, and will likely grow considerably in the next year. Euclid’s director of product, Alexander Reichert, says that for the three years he has…

    Street Fight- 14 readers -
  • Street Culture: How RetailNext’s Growth Is Driven by Diversity

    … as the growth potential is realized. It’s a frustrating cycle, and one that management hasn’t quite figured out how to handle yet. For now, the company says it is leveraging diversity as a way to continue up the growth curve. RetailNext was founded by three former Cisco employees – Agratchev, from Russia, Arun Nair, from India and Marlie Liu, from Taiwan…

    Street Fightin How To's- 13 readers -
  • Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

    … Every month, one half of Unacast’s employees travel to visit the other half of the employees – the engineering team is located in Oslo, Norway and the commercial team is in New York City. The two-year-old beacon and proximity data startup adopted the company-wide travel schedule as a culture-building activity, giving employees a chance…

    Street Fight- 12 readers -
  • Street Culture: After Layoffs Break Down Culture, Extole Works to Build It Anew

    …,’” Roche said. “But it’s unbelievably hard to implement new core values when everyone’s afraid.” Out of four core values, three were completely irrelevant to the remaining employees at Extole, he said. “Mettle, pride, responsibility,” Roche said. “If I’m being completely honest, when I finally built enough of a relationship with our people in customer…

    Street Fight- 16 readers -
  • Street Culture: Ampush Employees Driving Company Reinvention

    … a culture of respect for other people, a humility that’s helped guide us, as opposed to that ‘Let’s listen to what the boss is saying.’” “We’re first time entrepreneurs, and because of that we’ve never told ourselves that we had all the answers,” Shah said. “Every problem is approached by thinking about alternatives, about the pros and cons, and by having thoughtful analysis before making decisions.” April Nowicki is a contributor at Street Fight. …

    Street Fight- 7 readers -
  • Street Culture: Promoboxx Links Incentives to Achievements

    … a revenue goal during the first week of June. “Then we had another one where we hit another target, and everyone got a company-branded Timbuk2 backpack,” Carcio said. The Boston-based Promoboxx, founded in 2010, currently has about 35 employees and is hiring for five positions. The company culture-based initiatives include the standard fun things…

    Street Fight- 13 readers -
  • Street Culture: Seattle Food Startup Delivers Culture to Chef Partners

    …, or even if they didn’t have issues. What that did was it built that trust and loyalty.” When building trust and loyalty with both customers and employees, the company mission is a backbone often referred back to for consistency and clarity. Lish’s three company values are the focus on the customer, quality, and variety, Fardeen said. “And chefs…

    Street Fight- 17 readers -
  • Street Culture: G/O Digital Building Community via Nerf Wars

    … client-focused culture. It all starts with the people, the team you assemble, and the culture and the vibe you create. If you can do it the right way, the business can really grow and become a really cool place to be.” The right way to build a company culture: it’s different for every company, every leadership team, and every squad of employees. Fagan…

    Street Fightin Paid Search- 21 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … what to look for in new team members: they must fit into three pillars of the company’s new-but-strong culture. “If you aren’t a believer, you can’t work from home productively and you’re not going to survive in this environment,” Raman said. “You have to be excited about what we’re doing. All these guys on our team could walk into any company…

    Street Fight- 10 readers -
  • Street Culture: Glympse Builds an Open Community to Empower Staff

    … or concerns before they become a problem.” The team lunches support the culture, Trussel said, but mostly because they help keep everyone educated on the company’s status and growth, and align everyone’s focus on business strategy. “Culture gets defined whether you try to or not,” he said. “We really want folks who have a lot of different…

    Street Fight- 11 readers -
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