Street Culture

    • Street Culture: How Placeable Employees Own the Company’s Culture

      “Own your accomplishments and own your failures.” It’s a basic statement that Ari Kaufman says with emphasis (pretty much how he says everything, it seems). It’s important, and part of what motivates him and his employees at Placeable, a four-year-old location marketing company based in Denver. “We want people to not be afraid to stand up at an all hands [meeting] and say, ...

      Street Fightin How To's- 7 readers -
  • Street Culture: UberMedia’s Transparency and Deliberate Growth Helps them Win Halloween

    …. The team’s participation in and enthusiasm for this event in particular is so ingrained in the culture that Gladys Kong, UberMedia’s CEO, almost forgot to mention it. “UberMedia has been the prevailing champ of the contest,” Kong says. “The team comes together, learns the parts for the theme, everyone has a costume. I love it because I discover…

    Street Fight- 14 readers -
  • Street Culture: Why Lunch Is a Big Deal at Euclid Analytics

    … Lunch is an important ritual at Euclid Analytics, a digital marketing data and analytics company based in San Francisco. At six years old with about 40 employees, the company is currently in a growth phase, and will likely grow considerably in the next year. Euclid’s director of product, Alexander Reichert, says that for the three years he has…

    Street Fight- 12 readers -
  • Street Culture: How RetailNext’s Growth Is Driven by Diversity

    … as the growth potential is realized. It’s a frustrating cycle, and one that management hasn’t quite figured out how to handle yet. For now, the company says it is leveraging diversity as a way to continue up the growth curve. RetailNext was founded by three former Cisco employees – Agratchev, from Russia, Arun Nair, from India and Marlie Liu, from Taiwan…

    Street Fightin How To's- 12 readers -
  • Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

    … food, just kind of get to know each other. It’s so remarkable to see how many great candidates we see on paper that we’ve been able to take out of the process because they didn’t fit.” Unacast’s core culture values are directly linked to the company’s identity, and onboarding new workers is already morphing to reflect it. “First of all, we…

    Street Fight- 9 readers -
  • Street Culture: After Layoffs Break Down Culture, Extole Works to Build It Anew

    … Matt Roche is no stranger to botched transactions in company growth, and he doesn’t sugarcoat his failures. “There is one part of company culture that I have singularly failed at,” Roche, CEO of referral marketing company Extole. “One thing that I missed, that our people caught: that it’s too easy to get too serious. Core values have…

    Street Fight- 14 readers -
  • Street Culture: Ampush Employees Driving Company Reinvention

    … Mobile advertising chameleon Ampush is powering through another iteration of reinvention, according to the company’s co-founder and COO, Aniket (Nick) Shah. The company’s current motivations are moving it toward end-to-end customer acquisition, Shah said. Previously, pivots have been introduced by employees, inspiring an accessible culture…

    Street Fight- 7 readers -
  • Street Culture: Promoboxx Links Incentives to Achievements

    … a revenue goal during the first week of June. “Then we had another one where we hit another target, and everyone got a company-branded Timbuk2 backpack,” Carcio said. The Boston-based Promoboxx, founded in 2010, currently has about 35 employees and is hiring for five positions. The company culture-based initiatives include the standard fun things…

    Street Fight- 11 readers -
  • Street Culture: Seattle Food Startup Delivers Culture to Chef Partners

    … Lish, a two-year-old meal delivery startup in Seattle, is customer-focused, of course. But there’s one word that keeps coming up for the company’s nine employees: Chefs. Chefs are the secret winners of this startup concept, an idea that was driven by the frustrating moment when a busy commuter leaves work, realizes he has no food at home…

    Street Fight- 17 readers -
  • Street Culture: G/O Digital Building Community via Nerf Wars

    … client-focused culture. It all starts with the people, the team you assemble, and the culture and the vibe you create. If you can do it the right way, the business can really grow and become a really cool place to be.” The right way to build a company culture: it’s different for every company, every leadership team, and every squad of employees. Fagan…

    Street Fightin Paid Search- 21 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … It’s rare to catch a startup right in the moments before its popularity gains traction, and that pivotal shift is happening at Birdzi right now. Birdzi (as in a bird’s eye view) is a shopper engagement software company targeting mainly supermarkets, and it has potential to move into retail spaces in multiple industries. The service is up…

    Street Fight- 9 readers -
  • Street Culture: Glympse Builds an Open Community to Empower Staff

    … Like many startups, Seattle-based location sharing tech company Glympse relies heavily on employees to be efficient outside of their comfort zones. Co-founder and CEO Bryan Trussel says that he hopes Glympse is a fun and challenging place to work, and he believes empowering employees is one way to make sure that happens. “They have…

    Street Fight- 11 readers -
  • Street Culture: Thirstie Holds Focus on Engagement and Slow Growth

    … Street Culture is a feature where we take a closer look at the office culture and people at some of the most dynamic startups in the hyperlocal industry. Company founders repeat this all the time: to make your startup idea work, find a gap in an industry and aim to disrupt it. Co-founders of the alcohol delivery startup Thirstie saw a gap…

    Street Fight- 9 readers -
  • Street Culture: Collective Employee Mindset = Shuffleboard at Nextdoor

    …, which they might spend on an office shuffleboard. Nextdoor has four other culture-focused initiatives in play designed to promote communication between employees and management and support individual growth. With 118 employees, Mader-Clark stressed that establishing a crisp definition of the company culture is not the goal. “One hundred…

    Street Fight- 10 readers -
  • Street Culture: Multi-Location Brands Connect Employees With Beekeeper

    … For brands whose operations are on the move and spread across multiple locations, the pressure on managers to communicate with dozens, hundreds, or thousands of employees can be intense. Not all companies assign email addresses to hourly employees, a practice that effectively cuts those worker bees off from the pulse of the organization…

    Street Fightin Social- 13 readers -
  • Street Culture: A Different Approach to Hiring and Firing

    …, and then the best talent starts to leave. Defining a strong culture early on is the easiest way to prevent this, and it’s even easier for small companies when they build upon clearly-defined values from the beginning, according to Lee-Anne Scalley, CEO and co-founder of culture-based recruiting firm OneinaMil. “If we get in earlier…

    Street Fight- 14 readers -
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