Street Fight Insights

  • State of Hyperlocal Report: What’s Hot in Local Marketing and Commerce

    … attribution measurement, and one of the most difficult issues facing individual companies, proving ROI to customers. Street Fight regularly checks in on what’s on the minds of companies selling technology and services into the hyperlocal media and commerce marketplace via executive survey. Eighty-two executives from tech companies, publishers…

    Street Fightin Mobile- 16 readers -
  • New Report Shows Urban SMBs Do Better with Agency Help

    … sales. Although they’re still helpful elsewhere, agencies did less to increase satisfaction scores in social media marketing, especially compared with just adding internal staff. David Card is Street Fight’s director of research. Click here to download a copy of the Street Fight Insights report, The Urban SMB Report: Satisfaction with Digital Marketing Tactics and Management Strategies. …

    Street Fight- 9 readers -
  • New Data Shows National Marketers Want to Place Dollars in Local Media

    … New Data Shows National Marketers Want to Place Dollars in Local Media August 22, 2016 by The Editors Leave a Comment Filed Under: Street Fight Insights Say what you will of “tronc,” but the company formerly known as Tribune Media recognized that local media was on the slip-slide, while digital, dimes though they may be, are on the rise…

    Street Fight- 6 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    … What’s on the mind of technology and marketing suppliers targeting the connected local economy? According to Street Fight Insights analysis, they’re keen on mobile — perhaps too keen — but struggling with their own companies’ brand awareness. Street Fight wanted to get a quick snapshot of what’s on the minds of companies selling technology…

    Street Fightin Mobile- 11 readers -
  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    … Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers November 12, 2015 by Noah Elkin Leave a Comment Filed Under: Features, Street Fight Insights The busiest retail season of the year is upon us, and it’s shaping up to be a good one. Researcher eMarketer is predicting strong holiday shopping sales, with November and December…

    Street Fight- 17 readers -
  • Report: Getting the Most out of Hyperlocal Social Media Marketing

    … Report: Getting the Most out of Hyperlocal Social Media Marketing October 7, 2015 by David Card Leave a Comment Filed Under: Features, Street Fight Insights, The Local Merchant Facebook continues to build out its marketing and advertising products for small businesses, and local merchants tell us they love social media. But there still…

    Street Fightin Social Facebook- 17 readers -
  • Connecting the Local-Mobile Economy, One Step at a Time

    …. And here’s the market reality: This is startups, pundits, and tech megastars talking among themselves. Don’t get me wrong. The conversation has to start somewhere. But it’s going to take a little while for this string to play out in the connected local economy. Even as mobile disrupts search, most marketers and merchants can’t expect to get their own app…

    Street Fightin Google Facebook Twitter- 15 readers -
  • Report: Breaking into the Inbox with Successful Pitches to Local Merchants

    … with only one or a few suppliers, yet almost half of them said they’re getting called on more than three times a week, and nearly one in five were getting what amounts to daily contacts. Cutting through the Clutter Based on our survey analysis, most local merchants use a variety of digital and traditional marketing techniques, with new customer…

    Street Fight- 9 readers -
  • What Questions Do You Have About the State of Local Marketing?

    … in measuring ROI quickly and effectively. Q: Is mobile really catching on among SMBs? A: While only 22% of SMBs have made the leap and adopted mobile advertising platforms, those who have are jumping in with both feet allocating nearly ¼ of their marketing budget to mobile out of the gate. This insight makes mobile an interesting area for service providers…

    Street Fightin Mobile- 10 readers -
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