Street Fight Insights

    • State of Hyperlocal Report: What’s Hot in Local Marketing and Commerce

      The results of Street Fight’s second annual State of Hyperlocal vendor executive survey show that social media, data and analytics, and mobile—especially geotargeting—are the hot technology investments for marketing and commerce. The investment in data and analytics is in part driven by the biggest overall industry challenge, online-to-offline attribution measurement, and one ...

      Street Fightin Mobile- 11 readers -
  • New Report Shows Urban SMBs Do Better with Agency Help

    … understand how well digital marketing tactics are working for these merchants, and how they manage them, Street Fight partnered with ProspectWise to do a series of brief face to face interviews with 241 small business owners and managers in the greater Los Angeles area. The merchants were a mix of consumer services (including health and beauty…

    Street Fight- 8 readers -
  • New Data Shows National Marketers Want to Place Dollars in Local Media

    … New Data Shows National Marketers Want to Place Dollars in Local Media August 22, 2016 by The Editors Leave a Comment Filed Under: Street Fight Insights Say what you will of “tronc,” but the company formerly known as Tribune Media recognized that local media was on the slip-slide, while digital, dimes though they may be, are on the rise…

    Street Fight- 6 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    … What’s on the mind of technology and marketing suppliers targeting the connected local economy? According to Street Fight Insights analysis, they’re keen on mobile — perhaps too keen — but struggling with their own companies’ brand awareness. Street Fight wanted to get a quick snapshot of what’s on the minds of companies selling technology…

    Street Fightin Mobile- 10 readers -
  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    … of data from Dr. Phil Hendrix, founder of research firm immr, it will provide new insights into holiday shopping behavior, advice on how to leverage a range of touchpoints to drive consumers into brick-and-mortar stores, tips on how to intersect and engage consumers at key stages of their journey, and strategies for responding to consumer behavior…

    Street Fight- 14 readers -
  • Report: Getting the Most out of Hyperlocal Social Media Marketing

    … Report: Getting the Most out of Hyperlocal Social Media Marketing October 7, 2015 by David Card Leave a Comment Filed Under: Features, Street Fight Insights, The Local Merchant Facebook continues to build out its marketing and advertising products for small businesses, and local merchants tell us they love social media. But there still…

    Street Fightin Social Facebook- 16 readers -
  • Connecting the Local-Mobile Economy, One Step at a Time

    … 2015 report, including local merchants’ marketing adoption, as illustrated below. Granted, the survey respondents were very small businesses, and they are aggressively using digital marketing like search and social media. But just getting mobile on their radar screen will take some doing, even as would-be suppliers rate it as their biggest…

    Street Fightin Google Facebook Twitter- 14 readers -
  • Report: Breaking into the Inbox with Successful Pitches to Local Merchants

    … the nuances and differing objectives and priorities of retailers, local service providers, restaurants, and business services. Suppliers need to build products and services to suit these market conditions, then streamline them plus simplify their selling. Street Fight Insights teamed up with Thrive Analytics to survey 500+ small business owners in the U.S…

    Street Fight- 8 readers -
  • What Questions Do You Have About the State of Local Marketing?

    … in measuring ROI quickly and effectively. Q: Is mobile really catching on among SMBs? A: While only 22% of SMBs have made the leap and adopted mobile advertising platforms, those who have are jumping in with both feet allocating nearly ¼ of their marketing budget to mobile out of the gate. This insight makes mobile an interesting area for service providers…

    Street Fightin Mobile- 10 readers -
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