Street Fight Insights

  • State of Hyperlocal Report: What’s Hot in Local Marketing and Commerce

    … attribution measurement, and one of the most difficult issues facing individual companies, proving ROI to customers. Street Fight regularly checks in on what’s on the minds of companies selling technology and services into the hyperlocal media and commerce marketplace via executive survey. Eighty-two executives from tech companies, publishers…

    Street Fightin Mobile- 14 readers -
  • New Report Shows Urban SMBs Do Better with Agency Help

    … understand how well digital marketing tactics are working for these merchants, and how they manage them, Street Fight partnered with ProspectWise to do a series of brief face to face interviews with 241 small business owners and managers in the greater Los Angeles area. The merchants were a mix of consumer services (including health and beauty…

    Street Fight- 9 readers -
  • New Data Shows National Marketers Want to Place Dollars in Local Media

    … New Data Shows National Marketers Want to Place Dollars in Local Media August 22, 2016 by The Editors Leave a Comment Filed Under: Street Fight Insights Say what you will of “tronc,” but the company formerly known as Tribune Media recognized that local media was on the slip-slide, while digital, dimes though they may be, are on the rise…

    Street Fight- 6 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    … and services into the hyperlocal media and commerce marketplace. For input into our analysis, last month we posted a executive survey we promoted via blog posts on the Street Fight site, social media, and the Street Fight newsletter, and offered as an incentive a discount on tickets to our New York Summit. Thirty-five mostly C-level execs or VPs from…

    Street Fightin Mobile- 10 readers -
  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    … Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers November 12, 2015 by Noah Elkin Leave a Comment Filed Under: Features, Street Fight Insights The busiest retail season of the year is upon us, and it’s shaping up to be a good one. Researcher eMarketer is predicting strong holiday shopping sales, with November and December…

    Street Fight- 15 readers -
  • Report: Getting the Most out of Hyperlocal Social Media Marketing

    … plan to increase their efforts. So what’s the problem? Earlier, I outlined some potential mismatches between SMB marketer expectations and what social media is really good for. My Street Fight colleague Stephanie Miles went into more detail, with seven key insights that marketing suppliers can pass along to small business customers. At the same…

    Street Fightin Social Facebook- 16 readers -
  • Connecting the Local-Mobile Economy, One Step at a Time

    … on a majority of users’ home screens. Plus, this dialog is way over the heads of the small merchants who drive a significant part of local commerce. The challenges of selling innovative technologies to local small businesses is a recurring Street Fight theme. This webinar summarizes many of the issues revealed by our survey-driven Local Merchant…

    Street Fightin Google Facebook Twitter- 14 readers -
  • Report: Breaking into the Inbox with Successful Pitches to Local Merchants

    … and hold their attention, suppliers should take into account the following: Email is the preferred initial medium, but business owners told us they don’t want information overload. Unsurprisingly, it comes down to dollars and cents — costs even before ROI. Ultimately though, survey respondents said they appreciated a vendor that can put all…

    Street Fight- 9 readers -
  • What Questions Do You Have About the State of Local Marketing?

    … in measuring ROI quickly and effectively. Q: Is mobile really catching on among SMBs? A: While only 22% of SMBs have made the leap and adopted mobile advertising platforms, those who have are jumping in with both feet allocating nearly ¼ of their marketing budget to mobile out of the gate. This insight makes mobile an interesting area for service providers…

    Street Fightin Mobile- 10 readers -
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