Street Fight Insights

    • Local Merchant Report Analyst Offers Office Hours for the First Time

      Local Merchant Report Analyst Offers Office Hours for the First Time May 1, 2017 by Laura Rich Leave a Comment Filed Under: Street Fight Insights For most companies in the local marketing technology sector, local merchants are the backbone of the industry, the massive potential and promise of the disruptive, transformative solutions that have exploded onto the scene in the last ten years.

      Street Fight- 20 readers -
  • State of Hyperlocal Report: What’s Hot in Local Marketing and Commerce

    … The results of Street Fight’s second annual State of Hyperlocal vendor executive survey show that social media, data and analytics, and mobile—especially geotargeting—are the hot technology investments for marketing and commerce. The investment in data and analytics is in part driven by the biggest overall industry challenge, online-to-offline…

    Street Fightin Mobile- 19 readers -
  • New Report Shows Urban SMBs Do Better with Agency Help

    … Street Fight’s new analysis, The Urban SMB Report, indicates that local business owners in big cities get better results from their digital marketing efforts by not doing it themselves. The more they outsource, either to internal staff or to an agency, the higher their satisfaction rating. But there is room for improvement. In order to better…

    Street Fight- 13 readers -
  • New Data Shows National Marketers Want to Place Dollars in Local Media

    …. In our latest report, we found something similar. National marketers care an awful lot about local media, and they put stock in some of the traditional channels such as radio and print, but they’re shifting dollars and interest toward digital innovations. Local media have a big opportunity to leverage their local context and relationships, and lead…

    Street Fight- 6 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    … in both categories. And, as shown above, most think that local merchants need the most help in mobile marketing. But for small business merchants we polled in a prior survey, mobile was an issue, but not a top priority. As shown in our Local Merchant Report, small local businesses rated SEO, their web/commerce site, and social media at the top…

    Street Fightin Mobile- 13 readers -
  • Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers

    … Webinar: Location-Based Marketing Strategies to Lure Holiday Shoppers November 12, 2015 by Noah Elkin Leave a Comment Filed Under: Features, Street Fight Insights The busiest retail season of the year is upon us, and it’s shaping up to be a good one. Researcher eMarketer is predicting strong holiday shopping sales, with November and December…

    Street Fight- 21 readers -
  • Report: Getting the Most out of Hyperlocal Social Media Marketing

    … Report: Getting the Most out of Hyperlocal Social Media Marketing October 7, 2015 by David Card Leave a Comment Filed Under: Features, Street Fight Insights, The Local Merchant Facebook continues to build out its marketing and advertising products for small businesses, and local merchants tell us they love social media. But there still…

    Street Fightin Social Facebook- 22 readers -
  • Connecting the Local-Mobile Economy, One Step at a Time

    … on a majority of users’ home screens. Plus, this dialog is way over the heads of the small merchants who drive a significant part of local commerce. The challenges of selling innovative technologies to local small businesses is a recurring Street Fight theme. This webinar summarizes many of the issues revealed by our survey-driven Local Merchant…

    Street Fightin Google Facebook Twitter- 21 readers -
  • Report: Breaking into the Inbox with Successful Pitches to Local Merchants

    … and hold their attention, suppliers should take into account the following: Email is the preferred initial medium, but business owners told us they don’t want information overload. Unsurprisingly, it comes down to dollars and cents — costs even before ROI. Ultimately though, survey respondents said they appreciated a vendor that can put all…

    Street Fight- 10 readers -
  • What Questions Do You Have About the State of Local Marketing?

    … What Questions Do You Have About the State of Local Marketing? June 24, 2015 by The Editors Leave a Comment Filed Under: News Sign up for a webinar on the latest trends in digital marketing from The Local Merchant Report, Tuesday, June 30th. Earlier this month we released the third edition of The Local Merchant Report. With expert analysis…

    Street Fightin Mobile- 10 readers -
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