Streets Ahead

    • Understanding How Google Measures Store Visits

      At the LSA Place conference in New York last week, Google’s Kishore Kanakamedala, director of online-to-offline solutions, offered a rare glimpse into the procedure Google uses to link online ads to offline store visits. Since the launch of store visit metrics in late 2014, Google has occasionally pulled back the covers to discuss how attribution works, and the presentation ...

      Damian Rollison/ Street Fightin Display Google How To's- 17 readers -
    • The New Local Ecosystem: An Interview with Darren Shaw

      If you know anything about local search, you know the Local Search Ecosystem chart, first published by David Mihm on GetListed.org back in 2009. Often called the “spaghetti chart” due to the dizzying number of interrelationships it depicts, the chart is a go-to marketing tool for explaining the complexity of local search and the flow of data between aggregators and publishers.

      Damian Rollison/ Street Fight- 14 readers -
    • The ABCs of Reputation Management for Brands

      You’d be surprised. Every multilocation brand today has a social media agency or department, and most, though not all, are running some type of local listings management program, whether internally or with a partner. But plenty of brands are neglecting to do anything about online reviews of local stores.

      Damian Rollison/ Street Fight- 11 readers -
  • Foursquare Data Shows Up Today in More Places Than You’d Think

    … Foursquare has come a long way since its launch in 2009 as a pioneer of the check-in. I remember it well. Along with competitor Gowalla, which got absorbed into Facebook in 2012, Foursquare made quite a splash with the novel concept that users could click a button to share their location with friends and compete for badges and the much-coveted…

    Damian Rollison/ Street Fight- 27 readers -
  • Snapchat Expands Its Foray Into Local with Snap Map

    …, where we look for visual cues to understand the world. In different ways, both apps are collapsing the distance between virtual and real. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fight- 22 readers -
  • Is Snapchat Quietly Redefining Local?

    … of those activities over time, and the predictive capability inherent in that accumulated data. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fightin Social- 13 readers -
  • Optimizing for Mobile Search: New Tips and Old Tricks

    … from these companies get more mobile traffic today than desktop. Effective listing management means filling out all the available information on every site and making sure it is always perfectly accurate and up to date. Core listings should be augmented by syndicating your info to aggregators like Localeze, Acxiom, Infogroup, and Factual who license…

    Damian Rollison/ Street Fightin Google- 19 readers -
  • What Does It Mean to Practice Local SEO Ethically?

    … of marketing is too hard from them to really understand, so they should just trust you. Either way you’re setting the stage for a relationship that is not based on ethical behavior. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin SEO- 15 readers -
  • New AIs Offer Surprisingly Traditional Results for Local

    … Bold predictions make good copy. I’m as guilty as the next person; asked for predictions about local search in 2017, for Street Fight and elsewhere, I found myself channeling the zeitgeist and suggesting that with the advent of voice search, we’d see an inevitable trend toward specific queries with specific answers, and thus the death of the ten…

    Damian Rollison/ Street Fight- 30 readers -
  • Snapchat, Uber, and the Implications of Machine Learning

    … work,” without steep learning curves or frustrating dead ends. For these reasons, I’d expect any company who experiments with machine learning for local search to start with a simple set of problems and hone the user experience in order to showcase the value of the technology. Who knows? A Netflix of local businesses could be on its way to a phone near you. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 21 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    …. An important point to emphasize here is the need to ensure all local platforms are kept relevant by providing fresh content and using the tools available to communicate with consumers. A Facebook location page will not do much for a brand if it isn’t used as a channel for brand content and a forum for user engagement. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 16 readers -
  • The Google My Business API Takes Another Step Forward

    … with newer services such as Google Allo, the AI-powered messaging app. Allo includes a Google chatbot that helps you find local businesses, and I wouldn’t be surprised if the company is looking to use attribute content to make sure the chatbot can surface the best answers for complex, specific requests. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google- 17 readers -