Streets Ahead

    • Google My Business Looks to the Future

      Aditya Tendulkar has been with Google for 7 years and currently serves as Product Manager for the Google My Business API. He’s a familiar presence if you follow the Google Maps blog, and about as close to the source as you can get when it comes to the strategic direction of Maps and Google My Business.

      Damian Rollison/ Street Fightin Google- 13 readers -
  • Facebook Local: The Launch We’ve All Been Waiting For?

    Last Friday, a launch occurred that, depending on your perspective, is either a momentous sea change in the world of local or else a rather disappointing splash through a few familiar puddles. I’m talking about Facebook’s rebranding of its Events app as Facebook Local, or Local from Facebook (the App Store calls it both).

    Damian Rollison/ Street Fight- 7 readers -
  • The New Local Ecosystem: An Interview with Darren Shaw

    … for solutions. We’ve actually just expanded our listing service to include every country in the world. Damian Rollison writes the Streets Ahead column for Street Fight. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fight- 14 readers -
  • The ABCs of Reputation Management for Brands

    … You’d be surprised. Every multilocation brand today has a social media agency or department, and most, though not all, are running some type of local listings management program, whether internally or with a partner. But plenty of brands are neglecting to do anything about online reviews of local stores. Reputation management for national…

    Damian Rollison/ Street Fight- 11 readers -
  • Understanding How Google Measures Store Visits

    … be for advertising, I find the broader applications of the technology to be of even greater interest in the long term. Advertisements are only one of the many properties in the Google ecosystem that could be correlated with visits to physical locations. The applications for this data will undoubtedly continue to grow. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fightin Display Google How To's- 21 readers -
  • Foursquare Data Shows Up Today in More Places Than You’d Think

    … Foursquare has come a long way since its launch in 2009 as a pioneer of the check-in. I remember it well. Along with competitor Gowalla, which got absorbed into Facebook in 2012, Foursquare made quite a splash with the novel concept that users could click a button to share their location with friends and compete for badges and the much-coveted…

    Damian Rollison/ Street Fight- 27 readers -
  • Snapchat Expands Its Foray Into Local with Snap Map

    … In my last column, I talked about some early signs that Snapchat had begun thinking seriously about the geographical layer of its user experience. Snaps capture moments in time, but they also occur at specific places. With 166 million daily active users and an average of 3 billion Snaps per day, Snapchat is building a massive database of user…

    Damian Rollison/ Street Fight- 22 readers -
  • Is Snapchat Quietly Redefining Local?

    … The news broke this week that Snap, Inc., Snapchat’s parent company, has acquired Placed, a well-known startup in the online-to-offline attribution space. Snapchat’s previously launched Snap to Store initiative, covered in an eye-opening Wall Street Journal piece in April, was already positioned to deliver some powerful data around…

    Damian Rollison/ Street Fightin Social- 13 readers -
  • Optimizing for Mobile Search: New Tips and Old Tricks

    … to reviews on Google, Yelp, and Facebook; look up Yelp’s review response guidelines to get started 8) Keep an eye out for marketing opportunities on popular apps These are the fundamentals; there’s plenty you can do beyond this but if you don’t have these bases covered, you’re not fully optimized for mobile search. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fightin Google- 19 readers -
  • What Does It Mean to Practice Local SEO Ethically?

    … of marketing is too hard from them to really understand, so they should just trust you. Either way you’re setting the stage for a relationship that is not based on ethical behavior. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin SEO- 15 readers -
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