Streets Ahead

  • New AIs Offer Surprisingly Traditional Results for Local

    … may become hopelessly impossible to measure. But I think it’s more likely that at least many of the same indicators of relevance – keyword matching, popularity, proximity, and the rest – will continue to determine whether a business is surfaced in search. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 17 readers -
  • Snapchat, Uber, and the Implications of Machine Learning

    … Machine learning is slowly but surely becoming a ubiquitous presence in digital technology, one that is likely already having an impact in local search. To understand its importance in consumer technologies today, consider the case of Snapchat Lenses. Lenses are those wacky overlays in Snapchat that make you and your friends look like puppy…

    Damian Rollison/ Street Fight- 11 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    …. An important point to emphasize here is the need to ensure all local platforms are kept relevant by providing fresh content and using the tools available to communicate with consumers. A Facebook location page will not do much for a brand if it isn’t used as a channel for brand content and a forum for user engagement. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 13 readers -
  • The Google My Business API Takes Another Step Forward

    … with newer services such as Google Allo, the AI-powered messaging app. Allo includes a Google chatbot that helps you find local businesses, and I wouldn’t be surprised if the company is looking to use attribute content to make sure the chatbot can surface the best answers for complex, specific requests. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google- 12 readers -
  • Maps.me Offers Open Source Alternative to Google and Apple Maps

    … OpenStreetMap’s impressive achievements thus far, most users of navigation apps have never heard of it. An app that catches on with consumers could bring OpenStreetMap to the mainstream and could bring about a real paradigm shift in local data. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google- 17 readers -
  • The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

    … to where its users are in space. Again, for digital marketers, sponsored GeoFilters should be something of a no brainer. They’re easy to set up and tap into a huge audience already using the app all around you – because the other fact about proximity is that mobile trends, when they take off, are happening in your vicinity whether you leverage them or not. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social Google- 15 readers -
  • Is Google Shrinking the Local Pack?

    … limit the number of results to which a user is exposed, and on desktop, highly ranked results will still outperform all others. For this reason, points of differentiation like Google’s new local attributes will likely gain more attention as marketers and local businesses strive to compete for consumer eyeballs. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin SEO Google- 23 readers -
  • Scaling the Neighborhood: A Community Focus for Local Services

    … currently fails to intersect with specializations in social interaction or tangentially related services with a local component, such as Airbnb and Uber, both of which are innovating in useful ways to build trust between strangers. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social Google Facebook- 12 readers -
  • Weighing the Local Promise of Bots and Conversational Commerce

    … better, Ozlo asks you to rate its answers with a Pandora-like “thumbs up” or “thumbs down,” letting users train the tool to improve over time. Even more cutting edge is the new virtual assistant Viv, built by Norwegian developer Dag Kittlaus, the brain behind Apple’s Siri. Last week at TechCrunch Disrupt in New York, Kittlaus demonstrated Viv’s…

    Damian Rollison/ Street Fightin Social- 17 readers -
  • Understanding the Local Search Marketing Funnel

    … The concept of the marketing funnel has been with us since the early twentieth century, and remains a useful tool for understanding the path by which consumers interact with businesses. According to the funnel metaphor, customers travel in stages from awareness to purchase, the funnel getting narrower at each stage as some customers drop off…

    Damian Rollison/ Street Fight- 19 readers -
  • Google Finally Reveals How to Improve Your Local Ranking

    As first noted by Mike Blumenthal last week, Google has significantly updated its help page on the topic of local ranking to include, for the first time, specific common-sense guidelines showing businesses how they can increase the likelihood that online searchers will find them in Google Maps on desktop and mobile.

    Damian Rollison/ Street Fight- 37 readers -
  • The Changing Role of Local Search Ranking

    … For years, the most important performance indicator for local business websites and business listings has been rank position in Google search. Getting found near the top of the Google SERP for your chosen keywords has been the focus of all SEO effort and attention, and the key selling point of many an agency and consultant. But local ranking…

    Damian Rollison/ Street Fightin SEO Google- 24 readers -
Get the top posts daily into your mailbox!
More from around the web