Streets Ahead

    • Snapchat, Uber, and the Implications of Machine Learning

      Machine learning is slowly but surely becoming a ubiquitous presence in digital technology, one that is likely already having an impact in local search. To understand its importance in consumer technologies today, consider the case of Snapchat Lenses. Lenses are those wacky overlays in Snapchat that make you and your friends look like puppy dogs or fairies wearing flower wreaths.

      Damian Rollison/ Street Fight- 7 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    …. An important point to emphasize here is the need to ensure all local platforms are kept relevant by providing fresh content and using the tools available to communicate with consumers. A Facebook location page will not do much for a brand if it isn’t used as a channel for brand content and a forum for user engagement. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 8 readers -
  • The Google My Business API Takes Another Step Forward

    … with newer services such as Google Allo, the AI-powered messaging app. Allo includes a Google chatbot that helps you find local businesses, and I wouldn’t be surprised if the company is looking to use attribute content to make sure the chatbot can surface the best answers for complex, specific requests. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google- 9 readers -
  • Maps.me Offers Open Source Alternative to Google and Apple Maps

    … alternative mapping solution. The primary data source for Maps.me is OpenStreetMap, the collaborative mapping project founded in the U.K. in 2004 that provides data to Foursquare, Apple, Mapquest, and others, and has some 2 million worldwide contributors who voluntarily work to improve its detail and accuracy. Earlier this year, Maps.me announced new…

    Damian Rollison/ Street Fightin Google- 13 readers -
  • The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

    … to where its users are in space. Again, for digital marketers, sponsored GeoFilters should be something of a no brainer. They’re easy to set up and tap into a huge audience already using the app all around you – because the other fact about proximity is that mobile trends, when they take off, are happening in your vicinity whether you leverage them or not. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social Google- 13 readers -
  • Is Google Shrinking the Local Pack?

    … limit the number of results to which a user is exposed, and on desktop, highly ranked results will still outperform all others. For this reason, points of differentiation like Google’s new local attributes will likely gain more attention as marketers and local businesses strive to compete for consumer eyeballs. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin SEO Google- 18 readers -
  • Scaling the Neighborhood: A Community Focus for Local Services

    … currently fails to intersect with specializations in social interaction or tangentially related services with a local component, such as Airbnb and Uber, both of which are innovating in useful ways to build trust between strangers. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social Google Facebook- 8 readers -
  • Weighing the Local Promise of Bots and Conversational Commerce

    … want to get you where you’re going in the real world with a minimum of fuss. Virtual assistants that help you navigate the world around you might be the best means of bringing consumers into the fold. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social- 13 readers -
  • Understanding the Local Search Marketing Funnel

    … and do not move to the next stage. In order to get a sufficient number of customers to purchase your products, you must attract a greater pool of customers at each preceding stage in the funnel. There are many competing versions of the sequence of stages in the marketing funnel, but one of the oldest and simplest is called AIDAS, an acronym which…

    Damian Rollison/ Street Fight- 17 readers -
  • Google Finally Reveals How to Improve Your Local Ranking

    … As first noted by Mike Blumenthal last week, Google has significantly updated its help page on the topic of local ranking to include, for the first time, specific common-sense guidelines showing businesses how they can increase the likelihood that online searchers will find them in Google Maps on desktop and mobile. Along with recent news like…

    Damian Rollison/ Street Fightin Google How To's- 25 readers -
  • The Changing Role of Local Search Ranking

    … the likelihood that your location will surface in hyperlocal searches where the combination of proximity and other relevance factors favors you over other businesses. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin SEO Google- 21 readers -
  • How the Google My Business API Changes the Local Ecosystem

    … Google My Business, the portal for small businesses and brands to manage business listing information across various Google properties such as Maps, organic search, the Knowledge Graph, and AdWords, has been available in some form or another, under different names and guises, for several years now. Business owners were encouraged to create…

    Damian Rollison/ Street Fightin Google How To's- 17 readers -
  • Targeting Consumers on the Holiday Purchase Path Means Reducing Friction

    … on the road or on the street needs to know what’s near and what’s open; the consumer near a store needs to know why he should walk through the door; and the consumer in the store needs to know why she should make a purchase decision now, not later or somewhere else. Many brands and marketing companies are beginning to leverage information latent…

    Damian Rollison/ Street Fight- 15 readers -
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