Streets Ahead

    • Charting Google’s Shifting Priorities in the New Local Search Survey

      For nearly ten years, the Local Search Ranking Factors report, created by David Mihm, has been recognized as the authoritative source of tactics that cause local businesses to rank highly in Google local results. Rather than attempting a statistical study or some other empirical method, Mihm decided to survey local SEO experts in order to garner feedback about which tactics w ...

      Damian Rollison/ Street Fightin SEO- 23 readers -
  • Optimizing for Mobile Search: New Tips and Old Tricks

    … searches you happen to be a candidate for. Constriction of search real estate means you need rich data in order to be competitive and to surface in the right kinds of long tail searches. I still advocate that “The Big Six” sites are the ones that matter the most: Google, Facebook, Foursquare, Bing, Apple, and Yelp. Almost all of the local offerings…

    Damian Rollison/ Street Fightin Google- 17 readers -
  • What Does It Mean to Practice Local SEO Ethically?

    … The question in this column’s headline has been on my mind lately, prompted in part by the recent announcement of the LSA’s new Digital Marketer Certification Program. As part of their announcement, the LSA notes that small businesses today get an average of 24 calls every month from marketers trying to sell them something. The sheer volume…

    Damian Rollison/ Street Fightin SEO- 13 readers -
  • New AIs Offer Surprisingly Traditional Results for Local

    … Bold predictions make good copy. I’m as guilty as the next person; asked for predictions about local search in 2017, for Street Fight and elsewhere, I found myself channeling the zeitgeist and suggesting that with the advent of voice search, we’d see an inevitable trend toward specific queries with specific answers, and thus the death of the ten…

    Damian Rollison/ Street Fight- 20 readers -
  • Snapchat, Uber, and the Implications of Machine Learning

    … work,” without steep learning curves or frustrating dead ends. For these reasons, I’d expect any company who experiments with machine learning for local search to start with a simple set of problems and hone the user experience in order to showcase the value of the technology. Who knows? A Netflix of local businesses could be on its way to a phone near you. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 17 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    …. An important point to emphasize here is the need to ensure all local platforms are kept relevant by providing fresh content and using the tools available to communicate with consumers. A Facebook location page will not do much for a brand if it isn’t used as a channel for brand content and a forum for user engagement. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 14 readers -
  • The Google My Business API Takes Another Step Forward

    … with newer services such as Google Allo, the AI-powered messaging app. Allo includes a Google chatbot that helps you find local businesses, and I wouldn’t be surprised if the company is looking to use attribute content to make sure the chatbot can surface the best answers for complex, specific requests. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google- 16 readers -
  • Maps.me Offers Open Source Alternative to Google and Apple Maps

    … OpenStreetMap’s impressive achievements thus far, most users of navigation apps have never heard of it. An app that catches on with consumers could bring OpenStreetMap to the mainstream and could bring about a real paradigm shift in local data. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google- 21 readers -
  • Is Google Shrinking the Local Pack?

    … A few days ago, Joy Hawkins broke the news on Twitter that Google was announcing a potentially significant change in the so-called “Snack Pack,” the box containing three local listings that is featured in Google’s organic results page for searches with local intent. Hawkins was in attendance at SMX Advanced when Ali Turhan, Global Product Lead…

    Damian Rollison/ Street Fightin SEO Google- 26 readers -
  • Scaling the Neighborhood: A Community Focus for Local Services

    … currently fails to intersect with specializations in social interaction or tangentially related services with a local component, such as Airbnb and Uber, both of which are innovating in useful ways to build trust between strangers. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social Google Facebook- 12 readers -
  • Weighing the Local Promise of Bots and Conversational Commerce

    … want to get you where you’re going in the real world with a minimum of fuss. Virtual assistants that help you navigate the world around you might be the best means of bringing consumers into the fold. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social- 18 readers -
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