Streets Ahead

    • Optimizing for Mobile Search: New Tips and Old Tricks

      The other day I had the opportunity to join Greg Sterling of LSA in co-presenting a webinar on tactics for local search optimization on mobile. I thought I’d use this column to review and expand on some of the ideas I shared in the webinar. A lot of what I have to say on the topic of optimization for mobile search will sound familiar to anyone who has been around listings man ...

      Damian Rollison/ Street Fightin Google- 13 readers -
    • Google’s Pragmatic Approach to the Truth, and Its Pitfalls

      I’ve been on an ethics kick recently – this is the third column with that general theme – and I suppose it’s the inevitable result of being inundated each and every day with the raw details of our current political situation, presenting as it does dizzyingly frequent opportunities for public figures and private citizens to take ethical stands on subjects ranging from education to the environmen.

      Damian Rollison/ Street Fightin Google- 11 readers -
  • What Does It Mean to Practice Local SEO Ethically?

    … to any marketer-client relationship in local search or digital marketing in general. In addition to such topics as clarity in contracts and protection of client privacy, the heart of the document is a section covering 11 principles that govern the way marketers should work with clients. I note them below in summary form, leaving out some…

    Damian Rollison/ Street Fightin SEO- 11 readers -
  • New AIs Offer Surprisingly Traditional Results for Local

    … Bold predictions make good copy. I’m as guilty as the next person; asked for predictions about local search in 2017, for Street Fight and elsewhere, I found myself channeling the zeitgeist and suggesting that with the advent of voice search, we’d see an inevitable trend toward specific queries with specific answers, and thus the death of the ten…

    Damian Rollison/ Street Fight- 18 readers -
  • Snapchat, Uber, and the Implications of Machine Learning

    … work,” without steep learning curves or frustrating dead ends. For these reasons, I’d expect any company who experiments with machine learning for local search to start with a simple set of problems and hone the user experience in order to showcase the value of the technology. Who knows? A Netflix of local businesses could be on its way to a phone near you. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 13 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    …. An important point to emphasize here is the need to ensure all local platforms are kept relevant by providing fresh content and using the tools available to communicate with consumers. A Facebook location page will not do much for a brand if it isn’t used as a channel for brand content and a forum for user engagement. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 13 readers -
  • The Google My Business API Takes Another Step Forward

    … with newer services such as Google Allo, the AI-powered messaging app. Allo includes a Google chatbot that helps you find local businesses, and I wouldn’t be surprised if the company is looking to use attribute content to make sure the chatbot can surface the best answers for complex, specific requests. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google- 15 readers -
  • Maps.me Offers Open Source Alternative to Google and Apple Maps

    … see the app eventually finding favor in the U.S. marketplace despite the dominant position of incumbents like Google and Apple. Even before that happens, local marketers may want to take note of a mapping app that is likely already in the pockets of many European travelers. Launched in 2010 in Zurich, Switzerland by former Google Maps engineer Yury…

    Damian Rollison/ Street Fightin Google- 19 readers -
  • The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

    … to where its users are in space. Again, for digital marketers, sponsored GeoFilters should be something of a no brainer. They’re easy to set up and tap into a huge audience already using the app all around you – because the other fact about proximity is that mobile trends, when they take off, are happening in your vicinity whether you leverage them or not. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social Google- 16 readers -
  • Is Google Shrinking the Local Pack?

    A few days ago, Joy Hawkins broke the news on Twitter that Google was announcing a potentially significant change in the so-called “Snack Pack,” the box containing three local listings that is featured in Google’s organic results page for searches with local intent. Hawkins was in attendance at SMX Advanced when Ali Turhan, Global Product Lead for Local Ads at Google, discussed ...

    Damian Rollison/ Street Fight- 24 readers -
  • Scaling the Neighborhood: A Community Focus for Local Services

    … currently fails to intersect with specializations in social interaction or tangentially related services with a local component, such as Airbnb and Uber, both of which are innovating in useful ways to build trust between strangers. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social Google Facebook- 12 readers -
  • Weighing the Local Promise of Bots and Conversational Commerce

    … want to get you where you’re going in the real world with a minimum of fuss. Virtual assistants that help you navigate the world around you might be the best means of bringing consumers into the fold. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social- 17 readers -
  • Google Finally Reveals How to Improve Your Local Ranking

    … As first noted by Mike Blumenthal last week, Google has significantly updated its help page on the topic of local ranking to include, for the first time, specific common-sense guidelines showing businesses how they can increase the likelihood that online searchers will find them in Google Maps on desktop and mobile. Along with recent news like…

    Damian Rollison/ Street Fightin Google How To's- 40 readers -
  • The Changing Role of Local Search Ranking

    … the likelihood that your location will surface in hyperlocal searches where the combination of proximity and other relevance factors favors you over other businesses. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin SEO Google- 26 readers -
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