Streets Ahead

    • New AIs Offer Surprisingly Traditional Results for Local

      Bold predictions make good copy. I’m as guilty as the next person; asked for predictions about local search in 2017, for Street Fight and elsewhere, I found myself channeling the zeitgeist and suggesting that with the advent of voice search, we’d see an inevitable trend toward specific queries with specific answers, and thus the death of the ten blue links of search and all th ...

      Damian Rollison/ Street Fight- 15 readers -
  • Snapchat, Uber, and the Implications of Machine Learning

    … work,” without steep learning curves or frustrating dead ends. For these reasons, I’d expect any company who experiments with machine learning for local search to start with a simple set of problems and hone the user experience in order to showcase the value of the technology. Who knows? A Netflix of local businesses could be on its way to a phone near you. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 10 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    … opponents are Starbucks and Dunkin’ Donuts. As director of product at Brandify, I’m of course a little biased in my recommendation, but I think I can state objectively that Brand Battles do a good job of capturing two things: one, the real complexity of cross-platform digital marketing; two, the importance of a data-driven strategy in identifying…

    Damian Rollison/ Street Fight- 11 readers -
  • The Google My Business API Takes Another Step Forward

    … with newer services such as Google Allo, the AI-powered messaging app. Allo includes a Google chatbot that helps you find local businesses, and I wouldn’t be surprised if the company is looking to use attribute content to make sure the chatbot can surface the best answers for complex, specific requests. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google- 11 readers -
  • Maps.me Offers Open Source Alternative to Google and Apple Maps

    … OpenStreetMap’s impressive achievements thus far, most users of navigation apps have never heard of it. An app that catches on with consumers could bring OpenStreetMap to the mainstream and could bring about a real paradigm shift in local data. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google- 16 readers -
  • Is Google Shrinking the Local Pack?

    … limit the number of results to which a user is exposed, and on desktop, highly ranked results will still outperform all others. For this reason, points of differentiation like Google’s new local attributes will likely gain more attention as marketers and local businesses strive to compete for consumer eyeballs. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin SEO Google- 22 readers -
  • Scaling the Neighborhood: A Community Focus for Local Services

    … currently fails to intersect with specializations in social interaction or tangentially related services with a local component, such as Airbnb and Uber, both of which are innovating in useful ways to build trust between strangers. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social Google Facebook- 10 readers -
  • Weighing the Local Promise of Bots and Conversational Commerce

    … better, Ozlo asks you to rate its answers with a Pandora-like “thumbs up” or “thumbs down,” letting users train the tool to improve over time. Even more cutting edge is the new virtual assistant Viv, built by Norwegian developer Dag Kittlaus, the brain behind Apple’s Siri. Last week at TechCrunch Disrupt in New York, Kittlaus demonstrated Viv’s…

    Damian Rollison/ Street Fightin Social- 15 readers -
  • Understanding the Local Search Marketing Funnel

    … and do not move to the next stage. In order to get a sufficient number of customers to purchase your products, you must attract a greater pool of customers at each preceding stage in the funnel. There are many competing versions of the sequence of stages in the marketing funnel, but one of the oldest and simplest is called AIDAS, an acronym which…

    Damian Rollison/ Street Fight- 18 readers -
  • Google Finally Reveals How to Improve Your Local Ranking

    … As first noted by Mike Blumenthal last week, Google has significantly updated its help page on the topic of local ranking to include, for the first time, specific common-sense guidelines showing businesses how they can increase the likelihood that online searchers will find them in Google Maps on desktop and mobile. Along with recent news like…

    Damian Rollison/ Street Fightin Google How To's- 27 readers -
  • The Changing Role of Local Search Ranking

    … the likelihood that your location will surface in hyperlocal searches where the combination of proximity and other relevance factors favors you over other businesses. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin SEO Google- 23 readers -
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