Streets Ahead

    • What Will Amazon Do With Whole Foods?

      It’s been nearly two months since Amazon announced its intent to acquire the Whole Foods chain for $13.4 billion — or $13.7 billion according to some sources. Whatever the figure, the acquisition, expected to close later this year upon regulatory approval, is by far the largest in Amazon’s history, and represents a watershed moment in the overall history of online retail.

      Damian Rollison/ Street Fight- 16 readers -
  • Snapchat Expands Its Foray Into Local with Snap Map

    …, where we look for visual cues to understand the world. In different ways, both apps are collapsing the distance between virtual and real. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fight- 21 readers -
  • Optimizing for Mobile Search: New Tips and Old Tricks

    … from these companies get more mobile traffic today than desktop. Effective listing management means filling out all the available information on every site and making sure it is always perfectly accurate and up to date. Core listings should be augmented by syndicating your info to aggregators like Localeze, Acxiom, Infogroup, and Factual who license…

    Damian Rollison/ Street Fightin Google- 19 readers -
  • What Does It Mean to Practice Local SEO Ethically?

    … of marketing is too hard from them to really understand, so they should just trust you. Either way you’re setting the stage for a relationship that is not based on ethical behavior. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin SEO- 14 readers -
  • New AIs Offer Surprisingly Traditional Results for Local

    … Bold predictions make good copy. I’m as guilty as the next person; asked for predictions about local search in 2017, for Street Fight and elsewhere, I found myself channeling the zeitgeist and suggesting that with the advent of voice search, we’d see an inevitable trend toward specific queries with specific answers, and thus the death of the ten…

    Damian Rollison/ Street Fight- 28 readers -
  • Snapchat, Uber, and the Implications of Machine Learning

    … work,” without steep learning curves or frustrating dead ends. For these reasons, I’d expect any company who experiments with machine learning for local search to start with a simple set of problems and hone the user experience in order to showcase the value of the technology. Who knows? A Netflix of local businesses could be on its way to a phone near you. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 20 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    …. An important point to emphasize here is the need to ensure all local platforms are kept relevant by providing fresh content and using the tools available to communicate with consumers. A Facebook location page will not do much for a brand if it isn’t used as a channel for brand content and a forum for user engagement. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 15 readers -
  • The Google My Business API Takes Another Step Forward

    … with newer services such as Google Allo, the AI-powered messaging app. Allo includes a Google chatbot that helps you find local businesses, and I wouldn’t be surprised if the company is looking to use attribute content to make sure the chatbot can surface the best answers for complex, specific requests. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google- 17 readers -
  • Maps.me Offers Open Source Alternative to Google and Apple Maps

    … see the app eventually finding favor in the U.S. marketplace despite the dominant position of incumbents like Google and Apple. Even before that happens, local marketers may want to take note of a mapping app that is likely already in the pockets of many European travelers. Launched in 2010 in Zurich, Switzerland by former Google Maps engineer Yury…

    Damian Rollison/ Street Fightin Google- 22 readers -
  • The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

    … to where its users are in space. Again, for digital marketers, sponsored GeoFilters should be something of a no brainer. They’re easy to set up and tap into a huge audience already using the app all around you – because the other fact about proximity is that mobile trends, when they take off, are happening in your vicinity whether you leverage them or not. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social Google- 22 readers -
  • Is Google Shrinking the Local Pack?

    … limit the number of results to which a user is exposed, and on desktop, highly ranked results will still outperform all others. For this reason, points of differentiation like Google’s new local attributes will likely gain more attention as marketers and local businesses strive to compete for consumer eyeballs. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin SEO Google- 31 readers -
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