Streets Ahead

  • Optimizing for Mobile Search: New Tips and Old Tricks

    … to reviews on Google, Yelp, and Facebook; look up Yelp’s review response guidelines to get started 8) Keep an eye out for marketing opportunities on popular apps These are the fundamentals; there’s plenty you can do beyond this but if you don’t have these bases covered, you’re not fully optimized for mobile search. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is VP of product at Brandify, and can be reached via Twitter. Brandify is the publisher of Street Fight. …

    Damian Rollison/ Street Fightin Google- 17 readers -
  • What Does It Mean to Practice Local SEO Ethically?

    … of marketing is too hard from them to really understand, so they should just trust you. Either way you’re setting the stage for a relationship that is not based on ethical behavior. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin SEO- 14 readers -
  • New AIs Offer Surprisingly Traditional Results for Local

    … may become hopelessly impossible to measure. But I think it’s more likely that at least many of the same indicators of relevance – keyword matching, popularity, proximity, and the rest – will continue to determine whether a business is surfaced in search. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 25 readers -
  • Snapchat, Uber, and the Implications of Machine Learning

    … work,” without steep learning curves or frustrating dead ends. For these reasons, I’d expect any company who experiments with machine learning for local search to start with a simple set of problems and hone the user experience in order to showcase the value of the technology. Who knows? A Netflix of local businesses could be on its way to a phone near you. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 19 readers -
  • Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts

    …. An important point to emphasize here is the need to ensure all local platforms are kept relevant by providing fresh content and using the tools available to communicate with consumers. A Facebook location page will not do much for a brand if it isn’t used as a channel for brand content and a forum for user engagement. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fight- 15 readers -
  • The Google My Business API Takes Another Step Forward

    … with newer services such as Google Allo, the AI-powered messaging app. Allo includes a Google chatbot that helps you find local businesses, and I wouldn’t be surprised if the company is looking to use attribute content to make sure the chatbot can surface the best answers for complex, specific requests. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google- 17 readers -
  • Maps.me Offers Open Source Alternative to Google and Apple Maps

    … see the app eventually finding favor in the U.S. marketplace despite the dominant position of incumbents like Google and Apple. Even before that happens, local marketers may want to take note of a mapping app that is likely already in the pockets of many European travelers. Launched in 2010 in Zurich, Switzerland by former Google Maps engineer Yury…

    Damian Rollison/ Street Fightin Google- 21 readers -
  • The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

    … to where its users are in space. Again, for digital marketers, sponsored GeoFilters should be something of a no brainer. They’re easy to set up and tap into a huge audience already using the app all around you – because the other fact about proximity is that mobile trends, when they take off, are happening in your vicinity whether you leverage them or not. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social Google- 19 readers -
  • Is Google Shrinking the Local Pack?

    … A few days ago, Joy Hawkins broke the news on Twitter that Google was announcing a potentially significant change in the so-called “Snack Pack,” the box containing three local listings that is featured in Google’s organic results page for searches with local intent. Hawkins was in attendance at SMX Advanced when Ali Turhan, Global Product Lead…

    Damian Rollison/ Street Fightin SEO Google- 28 readers -
  • Scaling the Neighborhood: A Community Focus for Local Services

    … currently fails to intersect with specializations in social interaction or tangentially related services with a local component, such as Airbnb and Uber, both of which are innovating in useful ways to build trust between strangers. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social Google Facebook- 16 readers -
  • Weighing the Local Promise of Bots and Conversational Commerce

    … want to get you where you’re going in the real world with a minimum of fuss. Virtual assistants that help you navigate the world around you might be the best means of bringing consumers into the fold. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social- 19 readers -
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