Strong Opinions

  • How to Use Brand Storylines to Spark Social Media Engagement

    … three fundamental elements: Expertise: It’s a topic you and your team know well, and draws from your company’s core expertise. Strong Opinions: It’s a topic your company is passionate about. You can take a stance on it, and boldly share your opinions. Point of Sharing: The topic resonates with your target market, and encourages others…

    Convince and Convert- 2 readers -