Structured Data

  • 4 things to note when optimizing for local SEO in 2017

    … through Google Keyword Planner or Keyword.io to get keyword ideas together with monthly search traffic stats. Keyword research can be time-consuming, but rewarding when done properly. For a more in-depth guide, check out our complete guide to keyword research for SEO. #3: Optimize for Google My Business and Bing Places for Business Google My…

    Search Engine Watchin SEO- 19 readers -
  • Similar items: Rich products feature on Google Image Search

    … Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products…

    Google Webmaster Central Blogin Google- 16 readers -
  • Google adds rich results for podcasts to SERPs

    … On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming soon. This was first noted over on Search Engine…

    Search Engine Watchin Google- 24 readers -
  • Rich Cards expands to more verticals

    … At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals: Local restaurants and Online courses. Evolution of search results for queries like [best New Orleans restaurants] and [leadership…

    Google Webmaster Central Blog- 18 readers -
  • Promote your local businesses reviews with schema.org markup

    … Since the launch of critic reviews last year, we have been focused on supporting more types of reviews, like restaurant reviews, cafes, or any other type of a local business. Recently we’ve announced the availability of critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content…

    Google Webmaster Central Blog- 13 readers -
  • How to add Schema.org markup to your email marketing

    … available to Gmail accounts. Google says that it “has worked with the schema.org community to standardise its mail-related schemas so that other email services and email clients can also take full advantage of them”, but this seems to still be a work in progress. One-click actions in Gmail and Inbox for Gmail | Source: Google Developers What…

    Search Engine Watchin EMail How To's- 25 readers -
  • The complete beginner’s guide to Schema.org markup

    … Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, Schema.org is probably it. What is Schema.org, you ask? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can…

    Search Engine Watch- 22 readers -
  • How to speak ‘Search Engine’

    … place it on the SERP. Yet in spite of this, a shockingly low proportion of website owners actually make use of it. Take Schema.org, a markup language that is the result of a collaboration between Google, Bing, Yahoo! and Yandex to create a structured data vocabulary that can be understood by all search engines. A study by Searchmetrics in 2014…

    Search Engine Watch- 24 readers -
  • Google Search Console: a complete overview

    … The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be signed up to Search Console in order to be crawled and indexed by Google, it can definitely help with optimising your site and its content…

    Christopher Ratcliff/ Search Engine Watchin SEO Google- 36 readers -
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