Structured Data

    • Google Search Console Tutorial Part I: Search Appearance

      Ever since the rebranding of Google Webmaster Tools in 2015, the world was introduced to Google Search Console. After its introduction, the SEO industry has used it in a variety of ways. From backlink checks to the implementation of 301 redirects, Google Search Console could definitely help your campaign.

      SEO Hacker Blogin Google- 6 readers -
  • Five important updates to Google semantic search you might have missed

    ….” Google is constantly making tweaks and changes to its documentation and features linked to semantic search. Many of these involve things like structured data and Schema.org, rich results, Knowledge Graph and so on, and the vast majority go unannounced and unnoticed. But there are some eagle-eyed members of the search community who keep tabs…

    Search Engine Watchin Google- 19 readers -
  • The Future of The Web; Websites as Data Sources

    … and re-purposed. The following four technologies are at the core of making websites machine-readable, and you will need to start implementing these straight away if you want to stay ahead of the technology curve. 1. Structured Data The most important technology that helps make your web content machine-readable is structured data. By marking up your…

    Barry Adams/ State of Digital- 13 readers -
  • 4 things to note when optimizing for local SEO in 2017

    … should be given to optimizing on-site and off-site strategies for local SEO. Below are a few things to note when optimizing for local SEO in 2017. #1: Title tags and meta descriptions still work Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text…

    Search Engine Watchin SEO- 24 readers -
  • Similar items: Rich products feature on Google Image Search

    … Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products…

    Google Webmaster Central Blogin Google- 17 readers -
  • Google adds rich results for podcasts to SERPs

    … On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming soon. This was first noted over on Search Engine…

    Search Engine Watchin Google- 24 readers -
  • Rich Cards expands to more verticals

    … At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals: Local restaurants and Online courses. Evolution of search results for queries like [best New Orleans restaurants] and [leadership…

    Google Webmaster Central Blog- 19 readers -
  • Promote your local businesses reviews with schema.org markup

    … Since the launch of critic reviews last year, we have been focused on supporting more types of reviews, like restaurant reviews, cafes, or any other type of a local business. Recently we’ve announced the availability of critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content…

    Google Webmaster Central Blog- 13 readers -
  • How to add Schema.org markup to your email marketing

    … If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results. But its uses don’t begin and end with webpages. In this guide, I’m going to look at some of the handy things you can do with email markup – including…

    Search Engine Watchin EMail How To's- 29 readers -
  • The complete beginner’s guide to Schema.org markup

    … respects, which all add up to a ranking increase. In other words: smart webmasters mark up their websites with Schema.org. In this guide I’m going to look at how to use three types of markup with Schema: microdata, RDFa and JSON-LD. Each has its advantages and disadvantages, and it’s really a matter of choice as to which one you implement. Jump…

    Search Engine Watch- 24 readers -
  • How to speak ‘Search Engine’

    … found that 36.6% of Google search results incorporated Schema rich snippets, yet only 0.3% of websites actually made use of Schema markup at all. The study also found that pages which used Schema ranked on average 4 places higher in search than pages which didn’t, although Searchmetrics was keen to emphasise that this might not be entirely down…

    Search Engine Watch- 26 readers -
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