Structured Data

    • Rich Cards expands to more verticals

      At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals: Local restaurants and Online courses. Evolution of search results for queries like [best New Orleans restaurants] and [leadership courses]: with rich cards, results ...

      Google Webmaster Central Blog- 10 readers -
  • Promote your local businesses reviews with schema.org markup

    … Since the launch of critic reviews last year, we have been focused on supporting more types of reviews, like restaurant reviews, cafes, or any other type of a local business. Recently we’ve announced the availability of critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content…

    Google Webmaster Central Blog- 13 readers -
  • How to add Schema.org markup to your email marketing

    … If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results. But its uses don’t begin and end with webpages. In this guide, I’m going to look at some of the handy things you can do with email markup – including…

    Search Engine Watchin EMail How To's- 9 readers -
  • The complete beginner’s guide to Schema.org markup

    … Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, Schema.org is probably it. What is Schema.org, you ask? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can…

    Search Engine Watch- 10 readers -
  • How to speak ‘Search Engine’

    … The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could? Christian J. Ward, partnerships lead at Yext, gave a webinar in partnership with Brighton SEO on ‘How to Speak Search Engine’, in which he looked at the current state…

    Search Engine Watch- 13 readers -
  • Structured Data Markup 101: Understanding the Importance

    …. The answer to this complicated conundrum is structured data. This term refers to information formatted and structured in a universally understandable way that allows search engines to filter, format, and refine search results for increased accuracy and clarity. Ultimately, it allows users to find your site and determine whether or not it’s useful…

    Samuel Edwards/ The SEM Postin SEO Google- 13 readers -
  • Structured Markup Does Not Affect Google Search Rankings

    The question came up in today’s Google Webmaster Office Hours about how Google handles sites that use structured markup versus those that don’t, and whether sites that use it get any kind of extra ranking boost when it comes to Google’s search results. Google confirms that they do not consider the use of structured data – or lack thereof – does not have any impact on Google’s rankings at all.

    Jennifer Slegg/ The SEM Post- 13 readers -
  • Why Your Website Needs Proper Structured Data

    … Structured Data has long been given emphasis by Google as a crucial part in crawling web pages. It is an important element of search engine optimization which we can’t just ignore. As marketers, you’re likely aware of the basic elements of search engine optimization like Meta descriptions, headings, and title tagging. However, not all of us…

    ReveNewsin SEO- 8 readers -
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