Structured Data

    • Enabling more high quality content for users

      In Google’s mission to organize the world's information, we want to guide Google users to the highest quality content, the principle exemplified in our quality rater guidelines. Professional publishers provide the lion’s share of quality content that benefits users and we want to encourage their success.

      Google Webmaster Central Blogin Content- 32 readers -
    • Three Powerful Strategies to Hack On-Page SEO [Case Study]

      As part of the WordLift team and as a blogger, I run several experiments each week to see what kind of strategies can help hack on-page SEO. These experiments provided more in-depth information regarding on-page SEO, along with the discovery of how to properly do it to help my SEO campaign. In this article, I want to show you three factors that affect on-page SEO up to the p ...

      SEO Hacker Blogin SEO- 19 readers -
  • Google Search Console Tutorial Part I: Search Appearance

    … Ever since the rebranding of Google Webmaster Tools in 2015, the world was introduced to Google Search Console. After its introduction, the SEO industry has used it in a variety of ways. From backlink checks to the implementation of 301 redirects, Google Search Console could definitely help your campaign. However, not a lot of people can…

    SEO Hacker Blogin Google- 16 readers -
  • Five important updates to Google semantic search you might have missed

    ….” Google is constantly making tweaks and changes to its documentation and features linked to semantic search. Many of these involve things like structured data and Schema.org, rich results, Knowledge Graph and so on, and the vast majority go unannounced and unnoticed. But there are some eagle-eyed members of the search community who keep tabs…

    Search Engine Watchin Google- 20 readers -
  • The Future of The Web; Websites as Data Sources

    …. Increasingly, web content is not served to people through a screen, but relayed through voice systems and as contextual triggers on personal devices. Voice search continues to grow and comScore expects half of all online searches to be performed by voice command by 2020. With the ubiquity of smartphones and the proliferation of smartwatches, we see a growth…

    Barry Adams/ State of Digital- 13 readers -
  • 4 things to note when optimizing for local SEO in 2017

    … has given way to the “near me” search query – Google “coffee shop near me” while in Queens, and Google will fetch coffee shops in your local area. According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority…

    Search Engine Watchin SEO- 26 readers -
  • Similar items: Rich products feature on Google Image Search

    … Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products…

    Google Webmaster Central Blogin Google- 17 readers -
  • Google adds rich results for podcasts to SERPs

    … On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming soon. This was first noted over on Search Engine…

    Search Engine Watchin Google- 24 readers -
  • Rich Cards expands to more verticals

    … Rich Cards, we made some changes in our tools: The Structured Data Testing Tool displays markup errors and a preview card for Local restaurant content as it might appear on Search. The Rich Cards report in Search Console shows which cards across verticals contain errors, and which ones could be enhanced with more markup. The AMP Test helps…

    Google Webmaster Central Blog- 19 readers -
  • Promote your local businesses reviews with schema.org markup

    … Since the launch of critic reviews last year, we have been focused on supporting more types of reviews, like restaurant reviews, cafes, or any other type of a local business. Recently we’ve announced the availability of critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content…

    Google Webmaster Central Blog- 13 readers -
  • How to add Schema.org markup to your email marketing

    … adding quick actions to your emails, triggering Google Now cards, and enriching your users’ search results with information from their inbox – and how you can get started with adding simple markup to your emails. Why should you use email markup? If you haven’t encountered Schema.org structured data vocabulary before, or aren’t too clear on what…

    Search Engine Watchin EMail How To's- 31 readers -
  • The complete beginner’s guide to Schema.org markup

    … be universally understood. For webpages, this means search engines are more easily able to tell what a page is about, and the different elements it contains, allowing them to return more useful results to searchers. Schema.org, then, is a markup vocabulary for structured data developed by Google, Microsoft, Yahoo and Yandex, with the goal of creating…

    Search Engine Watch- 25 readers -
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