Structured Data

    • A reminder about “event” markup

      Lately we’ve been receiving feedback from users seeing non-events like coupons or vouchers showing up in search results where “events” snippets appear. This is really confusing for users and also against our guidelines, where we have added additional clarification. So, what’s the problem? We’ve seen a number of publishers in the coupons/vouchers space use the “event” markup ...

      Google Webmaster Central Blog- 13 readers -
  • Make your site's complete jobs information accessible to job seekers

    …: Users can click through directly to salary estimate pages when salary information surfaces in job search results. If your site provides salary estimates, you can take advantage of these changes in the following ways: Specify actual salary information Actual salary refers to the base salary information that is provided by the employer. If your site…

    Google Webmaster Central Blog- 21 readers -
  • Simplicity is Key: WordLift Tool Review

    … graph along with a full-text analysis that machines and search engines alike can understand. For example, if you were to write “Sean Si is the CEO of SEO Hacker”, WordLift will automatically analyze the entities in the sentence. In this case, it’s “Sean Si”, “CEO”, and “SEO Hacker”. What WordLift does is that it makes the search engines and machines…

    SEO Hacker Blog- 15 readers -
  • Three Powerful Strategies to Hack On-Page SEO [Case Study]

    … As part of the WordLift team and as a blogger, I run several experiments each week to see what kind of strategies can help hack on-page SEO. These experiments provided more in-depth information regarding on-page SEO, along with the discovery of how to properly do it to help my SEO campaign. In this article, I want to show you three factors…

    SEO Hacker Blogin SEO- 20 readers -
  • Enabling more high quality content for users

    …, because without it, the paywall may be interpreted as a form of cloaking, and the pages would then be removed from search results. Based on our investigations, we have created detailed best practices for implementing flexible sampling. There are two types of sampling we advise: metering, which provides users with a quota of free articles to consume…

    Google Webmaster Central Blogin Content- 35 readers -
  • Google Search Console Tutorial Part I: Search Appearance

    … Ever since the rebranding of Google Webmaster Tools in 2015, the world was introduced to Google Search Console. After its introduction, the SEO industry has used it in a variety of ways. From backlink checks to the implementation of 301 redirects, Google Search Console could definitely help your campaign. However, not a lot of people can…

    SEO Hacker Blogin Google- 16 readers -
  • Five important updates to Google semantic search you might have missed

    ….” Google is constantly making tweaks and changes to its documentation and features linked to semantic search. Many of these involve things like structured data and Schema.org, rich results, Knowledge Graph and so on, and the vast majority go unannounced and unnoticed. But there are some eagle-eyed members of the search community who keep tabs…

    Search Engine Watchin Google- 21 readers -
  • The Future of The Web; Websites as Data Sources

    …. Increasingly, web content is not served to people through a screen, but relayed through voice systems and as contextual triggers on personal devices. Voice search continues to grow and comScore expects half of all online searches to be performed by voice command by 2020. With the ubiquity of smartphones and the proliferation of smartwatches, we see a growth…

    Barry Adams/ State of Digital- 13 readers -
  • 4 things to note when optimizing for local SEO in 2017

    … should be given to optimizing on-site and off-site strategies for local SEO. Below are a few things to note when optimizing for local SEO in 2017. #1: Title tags and meta descriptions still work Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text…

    Search Engine Watchin SEO- 29 readers -
  • Similar items: Rich products feature on Google Image Search

    … Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products…

    Google Webmaster Central Blogin Google- 17 readers -
  • Google adds rich results for podcasts to SERPs

    … On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming soon. This was first noted over on Search Engine…

    Search Engine Watchin Google- 24 readers -
  • Rich Cards expands to more verticals

    … At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals: Local restaurants and Online courses. Evolution of search results for queries like [best New Orleans restaurants] and [leadership…

    Google Webmaster Central Blog- 19 readers -
  • Promote your local businesses reviews with schema.org markup

    … Since the launch of critic reviews last year, we have been focused on supporting more types of reviews, like restaurant reviews, cafes, or any other type of a local business. Recently we’ve announced the availability of critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content…

    Google Webmaster Central Blog- 13 readers -
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