Structured Data

    • 4 things to note when optimizing for local SEO in 2017

      SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google.

      Search Engine Watchin SEO- 16 readers -
    • The State of Schema.org: What are the biggest challenges surrounding Schema markup?

      Using Schema.org markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appea ...

      Search Engine Watchin SEO- 18 readers -
    • Google adds rich results for podcasts to SERPs

      On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming soon.

      Search Engine Watchin Google- 23 readers -
  • Similar items: Rich products feature on Google Image Search

    …, price & currency, and availability meta-data on their host page are eligible for Similar items Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup, you may see…

    Google Webmaster Central Blogin Google- 13 readers -
  • Rich Cards expands to more verticals

    … At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals: Local restaurants and Online courses. Evolution of search results for queries like [best New Orleans restaurants] and [leadership…

    Google Webmaster Central Blog- 15 readers -
  • Promote your local businesses reviews with schema.org markup

    … Since the launch of critic reviews last year, we have been focused on supporting more types of reviews, like restaurant reviews, cafes, or any other type of a local business. Recently we’ve announced the availability of critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content…

    Google Webmaster Central Blog- 13 readers -
  • How to add Schema.org markup to your email marketing

    … If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results. But its uses don’t begin and end with webpages. In this guide, I’m going to look at some of the handy things you can do with email markup – including…

    Search Engine Watchin EMail How To's- 21 readers -
  • The complete beginner’s guide to Schema.org markup

    … be universally understood. For webpages, this means search engines are more easily able to tell what a page is about, and the different elements it contains, allowing them to return more useful results to searchers. Schema.org, then, is a markup vocabulary for structured data developed by Google, Microsoft, Yahoo and Yandex, with the goal of creating…

    Search Engine Watch- 18 readers -
  • How to speak ‘Search Engine’

    … to show it to a user who is searching for one or the other. Search engines want to provide their users with more rich data in search results: useful information like event dates, reviews, menus and other details that can answer their query at a glance, or at least help them decide which result will be the most relevant. Ward quoted Sundar Pichai…

    Search Engine Watch- 19 readers -
  • Structured Data Markup 101: Understanding the Importance

    …. The answer to this complicated conundrum is structured data. This term refers to information formatted and structured in a universally understandable way that allows search engines to filter, format, and refine search results for increased accuracy and clarity. Ultimately, it allows users to find your site and determine whether or not it’s useful…

    Samuel Edwards/ The SEM Postin SEO Google- 17 readers -
  • Structured Markup Does Not Affect Google Search Rankings

    … The question came up in today’s Google Webmaster Office Hours about how Google handles sites that use structured markup versus those that don’t, and whether sites that use it get any kind of extra ranking boost when it comes to Google’s search results. Google confirms that they do not consider the use of structured data – or lack thereof – does…

    Jennifer Slegg/ The SEM Postin SEO Google- 20 readers -
  • Why Your Website Needs Proper Structured Data

    … Structured Data has long been given emphasis by Google as a crucial part in crawling web pages. It is an important element of search engine optimization which we can’t just ignore. As marketers, you’re likely aware of the basic elements of search engine optimization like Meta descriptions, headings, and title tagging. However, not all of us…

    ReveNewsin SEO- 12 readers -
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