Structured Data

  • Promote your local businesses reviews with markup

    … Since the launch of critic reviews last year, we have been focused on supporting more types of reviews, like restaurant reviews, cafes, or any other type of a local business. Recently we’ve announced the availability of critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content…

    Google Webmaster Central Blog- 11 readers -
  • How to add markup to your email marketing

    … adding quick actions to your emails, triggering Google Now cards, and enriching your users’ search results with information from their inbox – and how you can get started with adding simple markup to your emails. Why should you use email markup? If you haven’t encountered structured data vocabulary before, or aren’t too clear on what…

    Search Engine Watchin EMail How To's- 7 readers -
  • The complete beginner’s guide to markup

    … Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, is probably it. What is, you ask? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can…

    Search Engine Watch- 8 readers -
  • How to speak ‘Search Engine’

    … place it on the SERP. Yet in spite of this, a shockingly low proportion of website owners actually make use of it. Take, a markup language that is the result of a collaboration between Google, Bing, Yahoo! and Yandex to create a structured data vocabulary that can be understood by all search engines. A study by Searchmetrics in 2014…

    Search Engine Watch- 12 readers -
  • Google Search Console: a complete overview

    … The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be signed up to Search Console in order to be crawled and indexed by Google, it can definitely help with optimising your site and its content…

    Christopher Ratcliff/ Search Engine Watchin SEO Google- 19 readers -
  • Structured Data Markup 101: Understanding the Importance

    The issue with website content is that it has to be written with multiple audiences in mind. First off, you have to write for your target market of customers and users. It needs to be written and structured in a way that they can understand and relate to your business. But unfortunately, that’s not your only focus.

    Samuel Edwards/ The SEM Post- 10 readers -
  • Structured Markup Does Not Affect Google Search Rankings

    … The question came up in today’s Google Webmaster Office Hours about how Google handles sites that use structured markup versus those that don’t, and whether sites that use it get any kind of extra ranking boost when it comes to Google’s search results. Google confirms that they do not consider the use of structured data – or lack thereof – does…

    Jennifer Slegg/ The SEM Postin SEO Google- 10 readers -
  • Why Your Website Needs Proper Structured Data

    Structured Data has long been given emphasis by Google as a crucial part in crawling web pages. It is an important element of search engine optimization which we can’t just ignore. As marketers, you’re likely aware of the basic elements of search engine optimization like Meta descriptions, headings, and title tagging.

    ReveNews- 7 readers -
  • Ask the Experts 5/20: Facebook Articles and Knowledge Graph for Brands

    … advantage of this feature and build a robust Knowledge Graph for your brand? There’s no guarantee that Google will make one for you, but there area some ways you can optimize your owned media to make the right information available. Here are a few quick steps to get started: Use markup to call out your phone number and URLs to official social media…

    UpCity Daily Tipsin Social SEO- 10 readers -
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