Structured Data

  • Rich Cards expands to more verticals

    … Rich Cards, we made some changes in our tools: The Structured Data Testing Tool displays markup errors and a preview card for Local restaurant content as it might appear on Search. The Rich Cards report in Search Console shows which cards across verticals contain errors, and which ones could be enhanced with more markup. The AMP Test helps…

    Google Webmaster Central Blog- 13 readers -
  • Promote your local businesses reviews with schema.org markup

    … Since the launch of critic reviews last year, we have been focused on supporting more types of reviews, like restaurant reviews, cafes, or any other type of a local business. Recently we’ve announced the availability of critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content…

    Google Webmaster Central Blog- 13 readers -
  • How to add Schema.org markup to your email marketing

    … If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results. But its uses don’t begin and end with webpages. In this guide, I’m going to look at some of the handy things you can do with email markup – including…

    Search Engine Watchin EMail How To's- 20 readers -
  • The complete beginner’s guide to Schema.org markup

    … webpages. The full list of things that you can mark up with Schema can be found here. Although it seems extensive, it doesn’t by any means cover everything that you might want to feature on a webpage, so there will be some things that the vocabulary just doesn’t exist for yet. But the vocabulary is always being updated and expanded, and if you’re…

    Search Engine Watch- 17 readers -
  • How to speak ‘Search Engine’

    … place it on the SERP. Yet in spite of this, a shockingly low proportion of website owners actually make use of it. Take Schema.org, a markup language that is the result of a collaboration between Google, Bing, Yahoo! and Yandex to create a structured data vocabulary that can be understood by all search engines. A study by Searchmetrics in 2014…

    Search Engine Watch- 18 readers -
  • Structured Data Markup 101: Understanding the Importance

    …. The answer to this complicated conundrum is structured data. This term refers to information formatted and structured in a universally understandable way that allows search engines to filter, format, and refine search results for increased accuracy and clarity. Ultimately, it allows users to find your site and determine whether or not it’s useful…

    Samuel Edwards/ The SEM Postin SEO Google- 16 readers -
  • Structured Markup Does Not Affect Google Search Rankings

    … The question came up in today’s Google Webmaster Office Hours about how Google handles sites that use structured markup versus those that don’t, and whether sites that use it get any kind of extra ranking boost when it comes to Google’s search results. Google confirms that they do not consider the use of structured data – or lack thereof – does…

    Jennifer Slegg/ The SEM Postin SEO Google- 18 readers -
  • Why Your Website Needs Proper Structured Data

    … Structured Data has long been given emphasis by Google as a crucial part in crawling web pages. It is an important element of search engine optimization which we can’t just ignore. As marketers, you’re likely aware of the basic elements of search engine optimization like Meta descriptions, headings, and title tagging. However, not all of us…

    ReveNewsin SEO- 11 readers -
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