Structured Data

  • Rich Cards expands to more verticals

    … At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals: Local restaurants and Online courses. Evolution of search results for queries like [best New Orleans restaurants] and [leadership…

    Google Webmaster Central Blog- 12 readers -
  • Promote your local businesses reviews with schema.org markup

    … Since the launch of critic reviews last year, we have been focused on supporting more types of reviews, like restaurant reviews, cafes, or any other type of a local business. Recently we’ve announced the availability of critic reviews for local businesses. By incorporating structured data to their sites, publishers can promote their content…

    Google Webmaster Central Blog- 13 readers -
  • How to add Schema.org markup to your email marketing

    … available to Gmail accounts. Google says that it “has worked with the schema.org community to standardise its mail-related schemas so that other email services and email clients can also take full advantage of them”, but this seems to still be a work in progress. One-click actions in Gmail and Inbox for Gmail | Source: Google Developers What…

    Search Engine Watchin EMail How To's- 15 readers -
  • The complete beginner’s guide to Schema.org markup

    … be universally understood. For webpages, this means search engines are more easily able to tell what a page is about, and the different elements it contains, allowing them to return more useful results to searchers. Schema.org, then, is a markup vocabulary for structured data developed by Google, Microsoft, Yahoo and Yandex, with the goal of creating…

    Search Engine Watch- 13 readers -
  • How to speak ‘Search Engine’

    … found that 36.6% of Google search results incorporated Schema rich snippets, yet only 0.3% of websites actually made use of Schema markup at all. The study also found that pages which used Schema ranked on average 4 places higher in search than pages which didn’t, although Searchmetrics was keen to emphasise that this might not be entirely down…

    Search Engine Watch- 16 readers -
  • Google Search Console: a complete overview

    …. The left-hand Dashboard Menu is where you can navigate to all the reports and tools at your disposal. The three visualisations presented on the Dashboard itself (Crawl Errors, Search Analytics, and Sitemaps) are quick glimpses at your general site health and crawlability. These act as short-cuts to reports found in the left-hand menu, so we’ll cover…

    Christopher Ratcliff/ Search Engine Watchin SEO Google- 26 readers -
  • Structured Data Markup 101: Understanding the Importance

    …. The answer to this complicated conundrum is structured data. This term refers to information formatted and structured in a universally understandable way that allows search engines to filter, format, and refine search results for increased accuracy and clarity. Ultimately, it allows users to find your site and determine whether or not it’s useful…

    Samuel Edwards/ The SEM Postin SEO Google- 15 readers -
  • Structured Markup Does Not Affect Google Search Rankings

    … The question came up in today’s Google Webmaster Office Hours about how Google handles sites that use structured markup versus those that don’t, and whether sites that use it get any kind of extra ranking boost when it comes to Google’s search results. Google confirms that they do not consider the use of structured data – or lack thereof – does…

    Jennifer Slegg/ The SEM Postin SEO Google- 17 readers -
  • Why Your Website Needs Proper Structured Data

    … Structured Data has long been given emphasis by Google as a crucial part in crawling web pages. It is an important element of search engine optimization which we can’t just ignore. As marketers, you’re likely aware of the basic elements of search engine optimization like Meta descriptions, headings, and title tagging. However, not all of us…

    ReveNewsin SEO- 10 readers -
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