Studies

  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … more valuable to the people who see them. So we don’t just invest in building ad solutions that are both suitable to the platform and the way people use it: We invest in building the technology that powers ad relevance, too. This philosophy guides us through every platform and product we build. We launched News Feed in 2006 but didn’t introduce ads…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … associations, brand trust, likelihood to purchase, and net promoter score. Engaged subscribers had a net promoter score nearly 3x that of unengaged subscribers. On average, engaged subscribers rated our brand an 8.12 on a scale of 1 to 10, double that of our SaaS competitors (which ranged from 2.37 to 3.54), and on par with how they rated The New York…

    The Content Strategistin EMail Content- 21 readers -
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