• Matthew Idema Details Facebook’s Advertising Product Philosophy

    …? Those are pivots, backtracks, failures and sometimes big leaps forward. They are focus groups with people and conversations with advertisers. They are A/B tests, polls and studies to determine if the product is delivering real business value for different advertisers with different goals in different verticals in every corner of the world. Only…

    David Cohen/ AllTwitterin Facebook- 14 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 18 readers -
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