Studies

  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … in News Feed until 2012. We launched ads on Instagram slowly and methodically, taking the time to gauge people’s responses and the effect for advertisers. We made auto-play video available to advertisers only after product usage and survey responses told us that people enjoyed the auto-play experience. Overall, we choose sustainability over…

    David Cohen/ AllTwitterin Facebook- 18 readers -
  • Study: Brand Content Drives Massive Brand Lift

    …, Scripted, and Skyword) and media brands we admire (the Content Marketing Institute, The New York Times, and Condé Nast). Engaged and unengaged subscribers alike rated Contently more than twice as highly as each of our SaaS competitors. We found that surprising, but even more surprising was how well we rated in comparison to the media brands we…

    The Content Strategistin EMail Content- 22 readers -
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