Studies

  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … Facebook vice president of monetization product marketing Matthew Idema shared the social network’s philosophy behind developing advertising solutions in a Facebook for Business post. Idema’s post was a response to a question fielded by Facebook co-founder and CEO Mark Zuckerberg during the company’s fourth-quarter-2015 earnings call…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 22 readers -
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